B2B PR Sense

JANUARY 2, 2019

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We've scoured studies from such brands as Content Marketing Institute , Hubspot , and Salesforce -- all leaders in content marketing trends -- with the goal of showing you the very best advice to boost your strategy.

Content Marketing 221

Content Marketing Trends Strategy Marketing 221

Contently - Strategy

JULY 27, 2020

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. Content Strategy.

Content Marketing 112

Content Marketing Marketing Creativity B2B 112

PR Daily

JANUARY 31, 2020

New technology has opened up many possibilities, but telling a great story to the right audience is still the main chance for any organization to break through. . Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts.

Content Marketing 122

Content Marketing Marketing B2B Technology 122

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform?

B2B 106

B2B Content Marketing Marketing Survey 106

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 190

Conference Content Marketing Marketing Education 190

PR Expanded

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.

Content Marketing 271

Content Marketing How To Marketing B2B 271

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute?

Content Marketing 110

Content Marketing B2B Marketing Print 110

PR Daily

DECEMBER 8, 2020

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. The Hoffman Agency: Editorial approach to content marketing – Axis Communications & The Hoffman Agency. Content Series.

Content Marketing 152

Content Marketing Banking Healthcare Construction 152

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. market alone.

Content Marketing 94

Content Marketing Marketing Print B2B 94

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. But when they work in concert, PR and content marketing are a 1+1+3 situation.

Content Marketing 188

Content Marketing Pharmaceuticals Marketing B2B 188

PR Daily

DECEMBER 6, 2021

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

Content Marketing 150

Content Marketing System Education Insurance 150

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes.

Content Marketing 195

Content Marketing Analytics Report Data 195

Agility PR Solutions

OCTOBER 27, 2021

After all, we live in times with significant advances in medicine and technology. The post How web design impacts content marketing in the post-COVID era appeared first on Agility PR Solutions. Analysis Public Relations content

Web 124

Web Content Marketing Technology Marketing 124

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

Content Marketing 139

Content Marketing Blogging Study Marketing 139

PR Daily

MAY 17, 2019

Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. First off, it’s important to understand the difference between the two types of publications you can pitch content to, and what sort of content makes sense for each. For example, a technology publication may have a section on fintech or security.)

Content Marketing 130

Content Marketing Guidelines Marketing Retail 130

Agility PR Solutions

NOVEMBER 18, 2018

The world of content marketing is changing rapidly. There are new technologies and tools discovered every day. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. One thing’s for sure: content marketing […]. The post 10 biggest content marketing trends for 2019 appeared first on Agility PR Solutions. Analysis Public Relations content

Content Marketing 114

Content Marketing Trends Creativity Technology 114

Cision

SEPTEMBER 16, 2015

All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems. Here are five problems you can solve using the right content marketing tools: Want more tips & tools for content marketing? Not enough people are seeing your content.

Content Marketing 258

Content Marketing Tools Marketing SEO 258

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Here are seven highlights from the first day of Content Marketing World: Couldn’t make it to Content Marketing World?

Content Marketing 206

Content Marketing Marketing Hotels Creativity 206

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors. And the tech analyst firm called content marketing the future of marketing. Content marketing values: utility over hype.

Content Marketing 95

Content Marketing Marketing Analytics Technology 95

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale.

Analytics 239

Analytics Corporate Content Marketing Company 239

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 1: Content is a commodity. The same is true of content. Some argue content is king, and others say it’s a commodity. Well-research and well-written content that fills a niche is still quite rare. Myth 2: Content marketing doesn’t yield credibility. Myth 3: You can’t pitch reporters with content.

Content Marketing 101

Content Marketing Marketing Survey Study 101

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World.

Conference 220

Conference Content Marketing Enterprise Nonprofit 220

PR Daily

JULY 1, 2020

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. Do not underestimate the power of technology in these challenging times.

Technology 162

Technology Consumer Brand Branding 162

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own. Earned media is news coverage or even contributed content. You own the domain, the content…and the upkeep.

Content Marketing 116

Content Marketing Marketing Ethics Advertising 116

PR Daily

AUGUST 23, 2019

When Apple turned “there’s an app for that” into a global catchphrase in 2009, the company promised that its technology would change the way we live and work. Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you. Here are 15 invaluable tools for content marketers: 1. Ahrefs can help content marketing teams construct a roadmap to achieve impressive SEO results.

Resources 121

Resources Content Marketing Tools Marketing 121

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Best Practices Featured content marketing marketing innovation

Content Marketing 218

Content Marketing Marketing Viral YouTube 218

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level. Use technology and social media to extend it as much as you can. Want even more content marketing tips?

Content Marketing 217

Content Marketing Apparel Marketing Mobile 217

B2B PR Sense

JANUARY 12, 2017

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Choose Quality Content Over Quantity.

B2B 216

B2B Content Marketing Strategy Marketing 216

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different. The publication educates farmers about new agricultural technologies. Juxtaposition of brand and personal content. “If

Content Marketing 117

Content Marketing Agriculture Marketing Newspapers 117

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content. Lots and lots of content. million pieces of content on Facebook. Our ROI on content marketing will go down.

Content Marketing 125

Content Marketing Marketing Facebook Retail 125

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing.

Content Marketing 90

Content Marketing B2C Exercises B2B 90

PR Daily

JULY 1, 2015

According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. I have a name for content marketers that are the most savvy with their content marketing budgets: foxes. These quick-thinking, adaptable content creators use the best tools and tactics to stay ahead of the pack. However, a third of content marketers have never completed a content audit.

Content Marketing 131

Content Marketing How To eBook Marketing 131

PR Daily

AUGUST 14, 2018

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable. Today, audiences are savvier and more connected than ever, prompting an explosion of content across channels and segments. Smart home technology that’s powerful yet easy to use?

Content Marketing 90

Content Marketing Education Fashion Storytelling 90

PR Daily

JUNE 12, 2015

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine). Social Content.

Content Marketing 131

Content Marketing Marketing Case Study Journalism 131

PR Daily

JULY 16, 2021

“It’s been a long year and we’re excited to offer Mars Wrigley Ice Cream fans everything they need to relax and chill this summer,” Mars Ice Cream marketing director Jayesh Shah said in a press release.

Content Marketing 132

Content Marketing Chemicals Strategy Wireless 132

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. You can and should run content marketing like a publisher.

Content Marketing 88

Content Marketing Financial Study Marketing 88

Sword and the Script

DECEMBER 15, 2015

Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one. This generally means interrupting people with advertising while they are engaging in content they actually want to read or view (ala Grantland). In mulling it over for a week or so, it’s that line of thinking that leads me to this content marketing prediction. Marketing content marketing marketing strategy predictions

Content Marketing 83

Content Marketing Marketing Retail Web 83

Critical Mention

APRIL 5, 2019

Back in 1996, Bill Gates said: “Content is king.” Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Many marketers have embraced that content marketing is a relatively inexpensive, efficient way to attract and nurture leads.

Content Marketing 70

Content Marketing B2B Financial Analysis 70

PR Daily

SEPTEMBER 10, 2015

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. These changes in behaviors and technology represent challenges, but especially opportunities for the public relations industry in several categories: 1.

Content Marketing 131

Content Marketing Marketing Web Consumer 131

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. In fact, 80% of all respondents, and 92% of the most successful content marketers, said their organization is focused on building an audience.

Survey 78

Survey Analysis B2B Content Marketing 78