Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

PR in High Definition

APRIL 30, 2024

But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. But today, we’re in the midst of a revolution – albeit a quiet one – of technology catered solely to women. In the face of all these challenges, FemTechs need to market themselves cleverly and carefully.

Privacy 62

Privacy Energy Technology Financial 62

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Trust but verify.

Analysis 147

Analysis Tools Software SMB 147

Stephen Waddington

JUNE 30, 2021

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It is easy to forget that the technology is more than a decade old. Popular applications include search, information, entertainment and travel.

Hotels 138

Hotels Travel Privacy Engineering 138

ImPRessions - Crenshaw Communications

JULY 30, 2020

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You figure out how any press conference, panel, or client event can make a good photo opp for social media and marketing materials. .

Privacy 308

Privacy Conference Advertising Advertising 308

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? The promise of continuity already has people cheering.

Leadership 69

Leadership Biotechnology Policies Local 69

Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

Social Media 111

Social Media Communications Healthcare Insurance 111

Stephen Waddington

MARCH 29, 2020

Funerals are limited to ten people, social distancing rules of two metres apply and mourners can’t be pallbearers. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. At work and home video has become the norm.

Crisis 167

Crisis Government Privacy Sports 167

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. Adherence to privacy regulations.”.

Communications 124

Communications Crisis Internal International 124

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Social Media 76

Social Media Communications Healthcare Insurance 76

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.

Advertising 68

Advertising Advertising Privacy Facebook 68

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

APRIL 24, 2018

. #2 Facebook data scrutiny; regulation inevitable The conversation around Facebook and data privacy has grown louder throughout the year. 3 Social media fails at scale; it’s a conversation Wetherspoon closed down its 600 social media accounts last week. Some form of regulation seems almost inevitable. #3

Privacy 64

Privacy Government Facebook Data 64

Mindful Marketing

NOVEMBER 6, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A name change is seldom a small thing. There’s no reason that metaverse marketing can’t be “ Mindful Marketing.” ” Subscribe to Mindful Matters blog.

Facebook 73

Facebook Google Privacy Tools 73

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 3) Data privacy seems to be a marquee issue for the association.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Critical Mention

JUNE 24, 2018

I also have an MBA, and my first entrepreneurial venture was to launch my own marketing and PR firm. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

The Proactive Report

MARCH 5, 2017

If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. However, if you’re using Facebook Live as part of your marketing or PR tactics, there are a few things you should to do first. privacy setting to Only Me. And you can do that.

Facebook 100

Facebook Video Privacy Digital PR 100

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 190

Marketing Content Marketing Data Social Media 190

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. Foster engagement by going mobile.

Communications 60

Communications Insurance Insurance Privacy 60

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

Scott Public Relations

SEPTEMBER 26, 2018

Patients need to know what telehealth can and can’t do, how their privacy is protected, and when telehealth can complement or substitute for in-person care. Providers need access to evidence-based research on the best practices for telehealth technology.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Media Relations . What is Predictive Crisis Management? .

Media 88

Media Data Reddit Crisis 88

The Hoffman Agency

NOVEMBER 13, 2023

The latest leg of Mike’s journey took him to Shanghai — where he got an inside view of the Chinese market for the first time. especially compared to markets like Taiwan and Singapore, which are traditionally more western-leaning. There are also concerns about working with its companies — from privacy to human rights.

Local 36

Local Agency Government Travel 36

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable.

Financial 52

Financial Media Analytics Data 52

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. Google+ was probably more than just a social network, it was a bet on personalized search results.

Google 73

Google Privacy YouTube Data 73

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.

Reputation 305

Reputation Privacy Data Advertising 305

PR 20/20

JUNE 14, 2018

Great marketers understand the importance of having good data on their businesses. Databox is a data visualization tool that enables marketers and business professionals to simplify and streamline specific KPI reporting using charts and graphs. Using this technology, you can ensure that your data answers three questions: What happened?

Data 51

Data Report Analytics Privacy 51

Waxing UnLyrical

FEBRUARY 13, 2012

Apparently there are better ways to handle this, as Matt Gemmell explained in the post that initially revealed the privacy breach. Nor were they going to sell this data to marketers. Here’s the other key thing: a number of your favorite social apps do the exact same thing. When you screw up, apologize and fix the problem.

Privacy 74

Privacy Radio Data Web 74

Sword and the Script

OCTOBER 29, 2019

I’ve also found in other email systems, both for PR pitches and email marketing , tend to have formatting issues that cause re-work. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. However, “as a European company, we have GCPR [compliance] baked in.”

Pitching 64

Pitching Analytics Enterprise System 64

Konnect Agency

MARCH 16, 2021

With social distancing in place, streaming TV shows, Zoom calls, ordering groceries online, and turning to social media as a main source of entertainment have skyrocketed. Greater efficiency from rapid development and implementation of technology will continue to keep restaurants afloat as consumers ease into dining in.

Consumer 59

Consumer Retail Community Mobile 59