Marketing automation: Balancing benefits of technology with respect for privacy

Agility PR Solutions

With the growing trend of marketing automation, the need for customer data collection for companies has also increased. Marketers collect customer data to get insights into their buying behavior and track their buying patterns. The implications for marketers The debate over […].

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.


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How to balance personalization and privacy in communications

PR Daily

As technology develops and consumers change, all signs point toward personalization as the new standard of the modern brand-consumer relationship. Marketing and advertising execs know this all too well, but the road to achieving this is riddled with speed bumps and obstacles.

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s Social media monitoring is crucial to many programs, and PR pros have used email marketing for years, even for targeted media pitches. Voice marketing has the potential to transform what we do as profoundly as digital and social media did. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption.

Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles


New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Thought Leadership branding Brands data privacy

Privacy Policy


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Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative

PR Daily

A report from Morning Consult reveals that the highest emotional driver of brand trust for consumers is whether the company respects and protects the customer’s data, privacy and security, which respondents rated with a net importance score of 74.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

” Remember to partner with your marketing and ad teams to better understand what insights can be revealed from these tests. P&G confirms partnership with Chinese company to circumvent Apple’s privacy settings.

Tech Companies and Regulators Can Play Nice Together

Stern + Associates

“I n this area, as in so many that concern generative technologies and dynamic markets, the line between ‘too early to tell’ and ‘too late to do anything about it’ is vanishingly thin. ”.

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. Technology updates.

Privacy vs. progress: protecting users from data-gathering

Media Bullseye

Despite the potential for using data to improve PR efforts, it is important to consider the impact this information can have on the average consumer, as this gathering of data could blossom into a personal privacy issue. Mozilla’s fight for privacy. During the last several years, Mozilla has introduced features and held events that fight data gathering tactics and promote user privacy.

Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer?

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

Three question areas in particular – about goals, issues and technology – stood out to me. This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment. To that end, the survey did find that 90% of respondents believed PR would be at least somewhat more integrated with marketing in the next five years.

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6 crucial digital marketing trends to follow

PR Daily

To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques. Digital marketing is filled with opportunities for brands with the right mindset and technology. Data privacy.

Trends 148

Why Ello isn’t the new Facebook (and the reason has nothing to do with technology)

Communications Conversations

The answer has nothing to do with technology. It needs to “convert” people, to use marketing language. Because they protect my privacy? Social Media Tools Technology Trends ello new social media apps new social media tools social media technology social media tools Last week, new social network Ello was all over my social streams. I mean ALL OVER them. Early adopters were handing out invites. And people were snapping them up.

How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm? Is Privacy Consciousness the New Corporate Social Responsibility? How to Change the Privacy Narrative and Public Perception.

How behavioral marketing affects PR playbooks

PR Daily

Behavioral marketing aims to address that problem. What is behavioral marketing? Put simply, behavioral marketing is when a marketer targets leads or customers based on actions they take, rather than just the pages they view. Why does behavioral marketing matter?

The New Era of Global: What Marketers Need To Know

Deirdre Breakenridge

The Biggest Changes for Marketers in a New Era of Global. As the face of the company, marketers see their roles changing to fit this new environment. Some marketers are doing more than just articulating a purpose – they are honing messaging, acting on their positions, courting controversy by taking a stand, sometimes along ideological lines. Building a successful marketing campaign is now synonymous with adopting a leadership role that motivates people.

Five ways marketers can prepare for GDPR

PR in High Definition

We met some brilliant, plain-speaking people, and ran an event with a particular focus on what GDPR means for marketing data. Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. Practical steps for marketing professionals.

5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” . communications Crenshaw Communications PR Fish Bowl public relations social media technology Linkedin PR thought leadership

Bits, Bytes and the Ethics of Data


Revelations about Cambridge Analytica arrive at a time when organizations are already making privacy changes to comply with the EU General Data Protection Regulation (GDPR), which took effect on May 25. The regulation has reshaped privacy laws across Europe, and also applies to U.S. companies that have web presences in Europe or market products there. Facebook has also updated its privacy policies. Ethics Business Ethics Data data privacy

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Google admits ‘error’ in failing to tell consumers about Nest microphone

PR Daily

Users, the company said, could now enable its virtual-assistant technology, Google Assistant. But it’s a privacy-conscious world now, where a company like Purism appeals to consumers by selling laptops and phones with hard kill switches for microphones and webcams. Engadget wrote : It’s the latest in a series of privacy-related blunders for the company. Crisis Communications Marketing AI artificial intelligence data privacy data security Google

As the ad industry changes, here’s how marketers should engage subscribers

PR Daily

In order to deliver a paid subscription business that drives results, marketers need a granular understanding of their value proposition, access to innovative technology that enables optimization, and an exceptional product that delivers a worthwhile experience.

Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. What do marketers aim to achieve the most?

Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Digiday Programmatic Marketing Summit.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Is Facebook still a good place to invest in social media marketing? Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come.

AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Marketing Land.

The Future of Marketing: Sara Castellanos

Shift Communications

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector.

5 tips for harnessing emotion in marketing

PR Daily

It’s important to tug on a consumer’s heartstrings, but marketers must find a way to measure success without invading people’s privacy. Consider technology such as Sony’s Aibo robo-puppies that get excited when you interact with them, or LG’s CLOi robots , friendly little machines that show emotion with their eyes. The power of emotion is a strong thread in marketing, and the concept kept my mind running long after I stepped off the plane back home. Marketing

A new era for brand trust – how PR must adapt

PR in High Definition

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! GDPR brings a host of challenges for businesses – particularly for marketing folk. If the marketing team hasn’t spent considerable time with HR in the past, then it’s time to start now. Marketing and HR must club together.

You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. communications Crenshaw Communications PR Fish Bowl public relations technology

6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing.

Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting.

Apple launches long-anticipated user privacy tool, the financial cost of racial inequality for film and TV, and HBO knocked for inaccurate subscriber numbers

PR Daily

Apple releases new transparency tool promoting user privacy and control over data. a software update that includes a new privacy tool called “App Tracking Transparency” that promises to give users more control over how their data is shared.

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Our tech news roundup for January 2021

PR in High Definition

So, for some, keeping abreast of technology news last month may not have been a priority. Apple also became the first company to hit $3 trillion market value , and while it did later slip it was still marked a landmark moment in tech. Blog Technology tech news technology

6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. CES 2020 is officially a wrap.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with. Privacy by design : Rather than be an add-on, companies are expected to design their systems for privacy from the ground up.

Why Can't TikTok Block the Blackout Challenge?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. Check out Mindful Marketing Ads and Vote your Mind!

Will the Metaverse be Meta-Worse?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A name change is seldom a small thing. There’s no reason that metaverse marketing can’t be “ Mindful Marketing.”