PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. But one surefire way to stand out from your competition is with excellent video storytelling. Today’s PR professional needs to be able to capitalize on that engagement with a savvy approach to telling stories visually.

Storytelling 137

Storytelling Video Strategy Analytics 137

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. NEO Messaging applications for communications & PR pros. It’s about controlling the narrative. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Reputation Management is no Longer The Primary Goal of PR.

How To 223

How To Marketing Storytelling Measurement 223

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 16, 2017

Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Leads from Earned and Owned Media converted to customers.

Media 186

Media Measurement Software Storytelling 186

The Hoyt Organization

MARCH 25, 2024

Have Clear PR Objectives Setting detailed PR objectives is foundational in shaping any successful healthcare public relations campaign. All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. As a result, they can extend the reach of healthcare PR strategies far beyond traditional channels.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Cision

OCTOBER 4, 2017

Read on to learn how multimedia can boost the performance of your next PR campaign. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. The Media Relies on Visual Storytelling. For marketing professionals — multimedia is a must have.

How To 282

How To Storytelling B2C Measurement 282

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Smarter Ways to Measure Authoritative Content. ” 4. ” 4.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types. Get in contact today to find out how we could help you.

Strategy 62

Strategy Marketing SEO B2C 62

Onclusive

MARCH 19, 2019

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. At Onclusive, we’re committed to providing this understanding while fundamentally changing the way PR is done and valued. Qualifications.

Engineering 150

Engineering Storytelling Big Data Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Skills/Attributes. Requirements.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Skills/Attributes. Requirements.

Software 150

Software Measurement Analytics Data 150

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Ahead of his morning keynote on June 23, Thurston discusses his reaction to the show’s success, how to find yourself in the great outdoors and the marketing powers of PBS affiliates.

Storytelling 60

Storytelling Tourism Travel Local 60

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Mark yourself as “safe” this spooky season and make sure you don’t succumb to these haunting marketing mishaps.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

NOVEMBER 20, 2018

Enter the era of Growth PR. Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too.

Measurement 56

Measurement Storytelling Data Technology 56

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

PRSay

OCTOBER 2, 2017

If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget? Seventy-five percent of marketers plan to increase PR spend over the next five years, and as trust and the effectiveness of paid media declines, it creates a wonderful opportunity for PR pros. Marketing Data.

Data 146

Data How To Storytelling Analytics 146

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. million viewers across CBS, Univision and streaming platforms.

Sports 86

Sports Television Advertising Advertising 86

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Buchanan PR

NOVEMBER 29, 2023

As a result, social commerce is reshaping the way businesses connect with audiences and drive sales. Leveraging User-Generated Content PR professionals understand the power of authentic storytelling, and social commerce provides an ideal platform for leveraging user-generated content (UGC).

Social Media 79

Social Media YouTube Instagram Trends 79

5W PR

JULY 15, 2023

Effective corporate communication strategies can help beauty and wellness brands differentiate themselves in a crowded market, build strong relationships with stakeholders, and drive business growth. Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty.

Corporate 78

Corporate Industry Communications Ethics 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. 5 tech PR trends. 5 tech PR trends. innovation and heroes of a more socially and commercially connected future.

Trends 157

Trends Privacy Data Reputation 157

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Audit: review marketing and business activities, objectives and goals.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Prohibition

AUGUST 29, 2023

This is where food PR comes in. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. Food PR also helps to build credibility and trust.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

OnePitch

OCTOBER 20, 2022

What’s your best tip for measuring PR? We’re lucky to work in an industry where measurement has evolved by leaps and bounds. If you’re answering ‘yes,’ PR measurement is on the right track. How do you utilize social media/marketing to amplify your PR results? Take time to take a breath.

Media 94

Media Sports Agriculture Pitching 94

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. What’s your failsafe?

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

SEPTEMBER 19, 2017

Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. The best PR professionals I know work quietly behind the scenes. One common “hidden objection” we’ve discovered is the PR person’s fear of “looking bad” due to the data.

Measurement 137

Measurement Analytics Data Conference 137

Victorious PR

APRIL 4, 2023

That’s where finding the best PR company comes in. What Are the Best PR Firms for Crypto? Choosing the right PR firm can be a daunting task, so we’ve put together a list of the best PR firms for crypto and the things that set them apart for those in this industry. What Makes a Good PR Firm for Crypto?

Agency 52

Agency Storytelling Financial Groups 52