5W PR

MAY 17, 2024

Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount. Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion.

Strategy 78

Strategy Brand Branding Travel 78

Bianchi Biz Blog

AUGUST 31, 2023

Put That Coffee Down : Host Kevin Hill and special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling and marketing with the top leaders in freight.

Transportation 87

Transportation Automotive Mobile Interviews 87

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

Brand 185

Brand Branding Marketing Wireless 185

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year. Just click here.

Social Media 62

Social Media Marketing Media Instagram 62

ImPRessions - Crenshaw Communications

MAY 18, 2021

And yes, there’s even a video series titled “How S#it Works.” . But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”. There’s MediaDailyNews , Digital News Daily , MAD (not the satire magazine!), Marketing Land. and much more.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78

B2B Strategy Communications Case Study 78

PR for Anyone

OCTOBER 28, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Here’s a video I did on my Get PR Famous Formula which outlines the specific steps in more detail: It’s not hard to be your own PR Specialist. Just look at magazine covers.

Publicity 130

Publicity Pitching System Small Business 130

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

PR for Anyone

SEPTEMBER 1, 2021

I was pitching national magazines a few weeks before I wanted to appear in them. Here is a video I did about What to Pitch When so you understand how that works. As I share in the video below, wearing masks to school is a hot topic this back to school season. Timing is everything when you want to land stories in the media.

Pitching 130

Pitching System Google Local 130

PR for Anyone

DECEMBER 7, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here is a short video I did that explains how this works. Create a great hook – look at magazine covers for ideas. Look at some of the older videos that I’ve done.

Publicity 130

Publicity Video Pitching System 130

PR for Anyone

JUNE 30, 2021

If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars. Here is a PR tip video I did on how to find and use them: If you see.a I’ve got some other videos about that.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. Thomas, many marketing and communications courses already incorporate ChatGPT. What does the future hold? At the University of St.

Publicity 182

Publicity Software Education Technology 182

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. He then moved to Digiday to cover video. Today, he reports for WSJ’s CMO Today, with a focus on the ways that tech platforms, digital video and ad tech are changing the business of marketing. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Norton's Notes

JANUARY 25, 2018

When was the last time you came across a marketing campaign without a video element? With the help of Instagram, the first visually focused social network (well apart from Flickr), video content seems to be taking over. Not to mention Microsfot which has been adding video to LinkedIn’s platform even more recently.

Video 38

Video Social Media Media Google 38

PR for Anyone

MARCH 10, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this 1:15 minute video that goes through it step by step. I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. Get PR Famous Formula.

Media 130

Media Pitching Television Interviews 130

Critical Mention

AUGUST 27, 2020

Streaming services like Netflix, Hulu and Amazon Prime Video have provided worldwide entertainment to people living in quarantine. The data shows that Netflix has received over half of the mentions across online news sites in the past week, followed by Hulu and Amazon Prime Video. Hulu takes on 87.5% SCHEDULE A DEMO. Priscilla Osorio.

Television 97

Television Radio Media Analytics 97

Presspage

JUNE 13, 2017

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. In this day and age, influencer marketing hasn’t changed too much. Besides that, sponsored posts by influencers are being received differently than commercials on television or in magazines.

Marketing 94

Marketing Television Instagram Case Study 94

Axia PR

SEPTEMBER 29, 2020

As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos. With reporters doing more, newspapers also rely on PR professionals and a company’s PR and marketing department to submit stories – in an inverted pyramid style – and images for publication.

Newspapers 62

Newspapers Media Print How To 62

Deirdre Breakenridge

OCTOBER 29, 2018

Credit: DDS Magazine www.ddsmagazine.com. The video highlighted women talking about how they originally hated their natural hair because of how they were teased and treated by others, but eventually grew to embrace it. Black women are excluded from many companies, brands, and marketing. How do companies lose valuable customers?

Advertising 295

Advertising Advertising Twitter Consumer 295

Presspage

AUGUST 24, 2023

Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing. Data and Relationships : First-party data has become a prized possession for brands seeking to build lasting relationships with their customers, and essential for future-proof digital marketing.

Storytelling 78

Storytelling Data YouTube Strategy 78

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. My first beat was the video game industry, and journalists in that field encounter insanity on a regular basis. In 2010 I watched a video of some pundits sitting on a couch, discussing the issues of the day and thought “I can do that.”

Technology 94

Technology Meeting Media Analytics 94

PR for Anyone

JUNE 18, 2020

It goes out to tens of thousands of podiatrists - my target market. I got the editor on the phone (yes, I practice what I preach) and he put me in that magazine. Watch the video above and/or read the transcript and see why you need to figure out what inspires you. He said he’d never met anyone so passionate about what they do.

Television 130

Television Pitching Fashion Energy 130

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Damn near every marketer uses email as a marketing channel. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

PRSay

DECEMBER 14, 2021

Funded by investors and exchange-traded funds (ETFs), video game developers and programmers are working full-time to construct this brave new world. While integrated marketing-communications continues to include paid, owned, earned and shared channels, the metaverse will be the next step for all of them. Roblox Corp.,

Real Estate 157

Real Estate Journalism Construction Newspapers 157

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Here’s some reasons why: Influencer marketing regulations must be followed . Influencer marketing is authentic and trusted by consumers.

Marketing 62

Marketing Advertising Advertising B2C 62

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 158

Television Instagram Consumer Newspapers 158

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive. You Can Leverage Holidays.

How To 0

How To Content Marketing Conference Analytics 0

wiredPRworks

MAY 25, 2022

Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her podcast, Growing Social Now, launched in 2021.

Television 52

Television YouTube Pinterest Radio 52

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un. ." Marketing a dangerously misunderstood product.

Company 105

Company Marketing Education Data 105

wiredPRworks

JANUARY 13, 2022

As a speaker, he delivers over 50 live keynotes annually and has delivered over 600 hours of virtual training presentations (webinars, video training, and audio presentations). Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Strategy 52

Strategy Training Insurance Insurance 52

Deirdre Breakenridge

MARCH 2, 2015

A Guest Post By Natasha Clark, Founder of Lioness Magazine. As founder of Lioness Magazine , there were a few things that I learned as we launched: Content is key. You have radio, TV, video, social media, text, email, and even snail mail. Storytelling is a powerful tool to share and exchange ideas. Maintain the edge.

Enterprise 150

Enterprise Community Education Radio 150

5W PR

FEBRUARY 16, 2021

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. Marketers may find it valuable to compare these results with theirs on the three platforms to see if any changes or adjustments may be required. What does all this mean for marketers?

Social Media 88

Social Media Healthcare Brand Branding 88

PR for Anyone

SEPTEMBER 15, 2021

If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). This video should help you with what you pitch when. By being timely and relevant you have a much better chance at getting the yes. Remember, these are for local media and national television. What to Pitch When.

Pitching 130

Pitching Television System Local 130

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

With the continued combining of staffs (People and Entertainment Weekly ) demise of print editions ( Self Magazine is the latest casualty) and other media downturns, look to expand your self-publishing opportunities. Inspire: quotes, videos, and images that make people feel good and valued for who they are. Get personal.

Social Media 120

Social Media Media Comparison Guidelines 120

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. EIKON: The Cost-Effective Challenger Refinitiv Eikon claims second spot in the financial data market with about 20% market share.

Financial 52

Financial Media Analytics Data 52