Prohibition

DECEMBER 22, 2021

For our final PR campaign round-up of the year, we’re going to take a look back at the top 10 PR disasters and see what valuable lessons can be learnt from them. For our final PR campaign round-up of the year, we’re going to take a look back at the top 10 PR disasters and see what valuable lessons can be learnt from them.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

ImPRessions - Crenshaw Communications

JUNE 21, 2017

Those of us in public relations spend a lot of time helping clients speak effectively in front of strangers, but what about our own speaking skills? Odds are, a conference crowd will hear from several speakers in a given day, so your aim is to be the memorable one. The crowd was engaged, and post-event evaluations were positive.

Conference 178

Conference Groups Examples Exercises 178

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. There is often a tide of public and media opinion that follows. This led to mass outrage toward the company.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Ethical Voices

JUNE 12, 2023

Folks who worked at that organization bring a very different perspective to advocacy communications. Folks who worked at that organization bring a very different perspective to advocacy communications. You’ve been involved in some very important and controversial issues. The issues were our clients basically.

Ethics 69

Ethics Storytelling Communications Training 69

5W PR

AUGUST 27, 2018

Here are some standout examples of businesses who “made it back” and the lessons their journeys can teach us. A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. General Motors.

Company 87

Company Airlines Print Government 87

Karen Freberg

DECEMBER 23, 2020

Here are some of the highlights and takeaways from this year: Work still needs to be done, even in the most challenging of times : I would have to say I didn’t have a lot of free time on my hands this past year with school (shifting from offline to online), working on talks and presentations, and research projects.

Social Media 78

Social Media Media Conference Community 78

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. We got calls from students looking for internships and some potential clients invited us to participate in RFPS.

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

DECEMBER 5, 2017

Yet there’s one newer twist to the idea that concerns me: that content marketing shouldn’t just facilitate awareness or leads, but that marketing should actually profit directly from content , or at least generate cash that subsidizes marketing activity. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Karen Freberg

AUGUST 19, 2018

First time recording and creating a lesson for a certification for HubSpot. I have to say, that came up pretty quick! One was one at UT, the other was IPRRC, and I had my very first international presentation in Beijing for the Reputation Institute. Here are 10 lessons I have learned. First time being an aunt (yay!),

Conference 46

Conference Exercises Social Media Internal 46

Cision

JANUARY 13, 2017

Phil Andrews is the current President of the Long Island African American Chamber of Commerce, the Past President of the 100 Black Men of Long Island, and was recently named the President of the Black Public Relations Society – New York. Thus far, you’ve had a very successful career in PR and worked in a variety of organizations.

Local 120

Local Radio Community Tools 120

Prohibition

DECEMBER 22, 2021

For our final PR campaign round-up of the year, we’re going to take a look back at the top 10 PR disasters and see what valuable lessons can be learnt from them. For our final PR campaign round-up of the year, we’re going to take a look back at the top 10 PR disasters and see what valuable lessons can be learnt from them.

Crisis 62

Crisis Instagram Social Media Facebook 62

Communications Conversations

AUGUST 18, 2015

Last week, I spoke at the Florida Public Relations Association Annual Conference in Orlando. but instead about the trends bubbling up just below the surface. And, I actually have the numbers to back up my hypothesis. Lesson: Be patient and experiment slowly, brands. Breaking News = Redefined (again).

Trends 60

Trends Storytelling Instagram Content Marketing 60

Karen Freberg

MARCH 24, 2020

While it is not a dedicated social media book – it is a public relations book! I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The book cover design originated from a drawing from my younger sister Karla. BIG ANNOUNCEMENT. Thanks, SAGE!

Case Study 60

Case Study Creativity Study Course 60

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. One popular series of snaps is Complex journo S ean Evans’ “First We Feast” interviews with celebrities as they enjoy very spicy food. Create explainers.

Video 120

Video B2B B2C Survey 120

Solo PR Pro

JANUARY 14, 2020

Starting a solo public relations business is exciting and a little scary. At the same time, create relationships with people who are good at complementary skills so you can work together. – Mary Deming Barber , Public Relations Strategist. I would get your systems set up first! Start Here. Go with your gut.

Insurance 110

Insurance Insurance Banking Groups 110

Ethical Voices

MAY 8, 2023

We look at their ethics and compliance program practices, and that breaks out into the traditional seven categories of ethics and compliance program practices as you would see in a lot of the regulatory guidance. I feel like we keep relearning the lessons of the past with some of the scandals of the present. We look at five categories.

Ethics 70

Ethics Training Financial Survey 70

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Rock the Status Quo

SEPTEMBER 9, 2014

The lesson can be expensive, with lawsuit costs and fines stacking up in a horrifying way. It doesn’t feel like you’re breaking the law when you save a funny cartoon or quote you like, so you can post it to Facebook later. (You are unwittingly putting themselves at risk. What am I talking about?

Blogging 194

Blogging Agency Social Media Content Marketing 194

Buzzstream

JUNE 16, 2021

Within the talk I asserted that when creating digital PR content (or content that’s designed to get links and coverage from journalists), in one way or another we’re all under much the same pressure – we’re trying to replicate the success of others. It’s a mash-up of publicly available data sources on the most congested roads.

Digital PR 160

Digital PR Film Instagram Writing 160

Waxing UnLyrical

JANUARY 31, 2013

It was through my love of music that I discovered my passion for branding, public relations, and social media. More importantly, unlike clarinets in a band program or violins in an orchestra, the oboe section is tiny (usually only 2 or 3 total), so there’s very little room for error. Leading from within.

System 93

System Fashion Travel Community 93

Waxing UnLyrical

MARCH 21, 2016

Very little is more inspiring than a strong, thoughtful lady leading her business to glory. And since we’re still in a month that celebrates women, this week’s roundup features posts from a few of my favorite women leaders in the PR field. Morphing From PR Pro to Businessperson. ” 2. ” 5.

Banking 40

Banking Crisis Communications Resources Crisis 40

Karen Freberg

SEPTEMBER 27, 2018

They come from all backgrounds and industries, and this is truly one of the best ways to connect education with practice. The guest speakers I am talking about are the great professionals from Blitzmetrics. It is not every day you have some of the leading voices speak to your students. It was that impressive! and do this.

Education 74

Education Video Social Media Facebook 74

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

ReimaginePR

MAY 23, 2015

A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. Policing: Of course, some instead serve in the RCMP.

Report 120

Report System Leadership Crisis 120

ReimaginePR

MAY 23, 2015

A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. Policing: Of course, some instead serve in the RCMP.

Report 120

Report System Leadership Crisis 120

Ethical Voices

MAY 6, 2023

We look at their ethics and compliance program practices, and that breaks out into the traditional seven categories of ethics and compliance program practices as you would see in a lot of the regulatory guidance. I feel like we keep relearning the lessons of the past with some of the scandals of the present. We look at five categories.

Ethics 52

Ethics Training Financial Survey 52

Landis PR

JANUARY 18, 2023

The post generated by ChatGPT here – granted, without any stylistic direction – reminds me very much of my 10 th grade composition class. However, there is a growing body of research on the use of AI in the public relations industry that you may find helpful. Read on for our initial thoughts! Rinse and repeat.

Education 52

Education Training Technology Journalism 52

David PR Group

MARCH 9, 2017

Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. A public company CFO accidentally leaks insider information on his Twitter account – drawing attention from investors and regulators alike. Retract and delete.

How To 40

How To Reputation Viral Airlines 40

Barokas

DECEMBER 20, 2017

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. One of our goals is to help members learn from each other. When we find out about cool stuff they’re doing, we share it.

Construction 68

Construction Healthcare Leadership Local 68

PR in High Definition

DECEMBER 14, 2016

Typos and errors break up the ‘voice’ that readers hear as they read your written words. There’s nothing worse than looking back at an email and realising you forgot the ‘l’ in public, or the ‘o’ in account to blow your credibility. So, we’re all in PR and comms which means we communicate and influence through the written word.

Print 48

Print Exercises Writing Communications 48

Karen Freberg

MAY 2, 2019

It’s been fun to see my fellow colleagues and friends share their presentations from their classes and discuss final exam preparations. It has certainly been jammed packed (several of my friends have joked with me on how I may need to take a sabbatical to recover from my sabbatical!). What does this exactly mean?

Education 54

Education Report Social Media Community 54

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 64

Blogging Analytics Google Writing 64

Communications Conversations

FEBRUARY 23, 2015

Everything from executive communications to media relations to employee communications falls under its umbrella. We read about it on blogs and industry publications. But, we talk very little about those unwritten laws that govern our profession. Today’s corporate communicator has a legion of responsibilities. And the CFO.

Corporate 60

Corporate Communications Employee Conference 60

Waxing UnLyrical

FEBRUARY 16, 2011

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), Their orders got backed up because of the demand generated via Groupon. As I said earlier : I’ve written before about how public relations is really about telling your story. Stories are all very well.

Publicity 107

Publicity Media Case Study Nonprofit 107

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? And that is what is really key in the “new&# public relations world.

Publicity 95

Publicity Facebook Twitter Measurement 95