INDUSTRY INSIGHTS YOUR PEERS ARE READING
My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Project Fortune Teller: Data Predict Viral Success. MORE
Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. Sounds like a relationship and social media success story, right? MORE
Social media is more than going through the motions of a like, share, find, schedule, and publish. In order to be successful in social media, a brand must understand its true purpose and intention. Is your social media messaging following your brand’s intended path? MORE
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Social Media Conference for PR, Marketing and Corporate Communications : It’s about quality, not quantity. MORE
However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. The rules of social media readily disprove these methods. MORE
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social. MORE
So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. I have a fun idea. MORE
Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly. MORE
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” MORE
Initiative Qs go-to-market strategy is a powerful viral loop. I’m sure that many already have seen their launch campaign in social media. To get invited, you need to come cross across an existing user posting their unique referral link in social media. MORE
Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately. MORE
RyanAir, the discount airline based in Ireland, was the target of photo, posted on social media, showing its employees sleeping on an airport floor. The stranded crew, in a gesture of protest, took a photo that immediately became viral. MORE
There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. Social Media PR social media MORE
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Your viral tweet could quickly be forgotten for a cute animal video. Marketing PR Social Media MORE
Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. MORE
Let’s do some viral loop math! You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! MORE
It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations. MORE
There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. Social Media PR social media MORE
As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur. MORE
Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. MORE
Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. ” Social media advertising. MORE
In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. There are several prerequisites to the success of a viral marketing campaign. MORE
Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. The do’s and don’ts of social media brand video. MORE
If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. In fact, social influencers are having more of an impact on ROI than ever. MORE
However, the post was later deleted after a post condemning the advert as offensive and culturally insensitive went viral, attracting over 2.7m News outlets found plenty of angry quotes online, demonstrating the worldwide reach of social media. MORE
Let’s do some viral loop math! You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! MORE
All content marketers are hoping to have that rare success where your creation is shared again and again on social media. You want more of them to recommend it to their friends and social media followers. How exactly do you create viral content? MORE
If your organization accrues 2 billion video views for a single event on social media, you might have a few storytelling tips for the rest of us pipsqueaks. Hurlbutt’s team prepares its newsletter and other social media content with you in mind. America’s top a.m. MORE
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Your viral tweet could quickly be forgotten for a cute animal video. MORE
Think about the very last thing you shared on social media. The post Emotion: The Key to Viral Content appeared first on HMA Public Relations. Featured Social Media content emotion experiences negative Positive readers share viral contentSomething that hit you a certain way you just had to pass it along to […]. MORE
Who’s your biggest foe on social media? Does company A have a bigger social footprint? The Growth of Social News Sharing. These days more of us are spending more time heads down, looking at our phones and surfing social channels. MORE
The Norfolk, Virginia Police Department’s version of “Uptown Funk” has earned the organization media coverage—as well as garnering more than 39 million views on Facebook: [FREE DOWNLOAD: How to transform dull stories into compelling content ]. MORE
With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. MORE
We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. The post What goes viral on Facebook? MORE
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Your viral tweet could quickly be forgotten for a cute animal video. MORE
Do you dream of dishing snark on your social media channels? What does it take to stand out on social media? Today, people are becoming more and more wary of inauthentic brands and content on social media. Marketing Social Media MORE
It seems lies are more viral than truth – at least on Twitter. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. MORE
” So, McKim worked with an advertising agency called Bandolier Media to create the “Omar” persona. McKim told BuzzFeed News he has no idea who tweeted the fake story, and Bandolier Media didn’t immediately return a request for comment. MORE
Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Because of this, communication and marketing professionals have largely come to the conclusion that social promotion is paid promotion. MORE
The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media. MORE
Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. However, its social media accounts are more about people. MORE
HMA Public Relations
JUNE 26, 2019
It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations.
Cision
OCTOBER 15, 2015
Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately.
PR Daily
MAY 22, 2019
All content marketers are hoping to have that rare success where your creation is shared again and again on social media. You want more of them to recommend it to their friends and social media followers. How exactly do you create viral content?
Doctor Spin
NOVEMBER 2, 2018
Initiative Qs go-to-market strategy is a powerful viral loop. I’m sure that many already have seen their launch campaign in social media. To get invited, you need to come cross across an existing user posting their unique referral link in social media.
PR Daily
APRIL 1, 2019
Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. However, its social media accounts are more about people.
Marketwired
APRIL 21, 2016
However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. The rules of social media readily disprove these methods.
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PR Daily
FEBRUARY 27, 2019
Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. ” Social media advertising.
PR Daily
JUNE 14, 2019
” So, McKim worked with an advertising agency called Bandolier Media to create the “Omar” persona. McKim told BuzzFeed News he has no idea who tweeted the fake story, and Bandolier Media didn’t immediately return a request for comment.
PRSay
MAY 29, 2019
If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. In fact, social influencers are having more of an impact on ROI than ever.
ReimaginePR
AUGUST 29, 2016
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.
Cision
OCTOBER 15, 2015
Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening.
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Prowly
MAY 23, 2018
There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. Social Media PR social media
Prowly
MAY 23, 2018
There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. Social Media PR social media
PR Daily
APRIL 9, 2019
However, the post was later deleted after a post condemning the advert as offensive and culturally insensitive went viral, attracting over 2.7m News outlets found plenty of angry quotes online, demonstrating the worldwide reach of social media.
PR Daily
JANUARY 21, 2019
Do you dream of dishing snark on your social media channels? What does it take to stand out on social media? Today, people are becoming more and more wary of inauthentic brands and content on social media. Marketing Social Media
Cision
AUGUST 26, 2015
As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.
ReimaginePR
JUNE 6, 2016
So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. I have a fun idea.
PR Daily
APRIL 30, 2019
If your organization accrues 2 billion video views for a single event on social media, you might have a few storytelling tips for the rest of us pipsqueaks. Hurlbutt’s team prepares its newsletter and other social media content with you in mind. America’s top a.m.
PR Daily
DECEMBER 27, 2018
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Your viral tweet could quickly be forgotten for a cute animal video. Marketing PR Social Media
PR Daily
MARCH 4, 2019
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Your viral tweet could quickly be forgotten for a cute animal video.
ImPRessions - Crenshaw Communications
AUGUST 1, 2018
It seems lies are more viral than truth – at least on Twitter. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017.
Critical Mention
APRIL 12, 2019
In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. There are several prerequisites to the success of a viral marketing campaign.
Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.”
Cision
AUGUST 1, 2016
Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Because of this, communication and marketing professionals have largely come to the conclusion that social promotion is paid promotion.
PR Daily
JULY 13, 2018
The Norfolk, Virginia Police Department’s version of “Uptown Funk” has earned the organization media coverage—as well as garnering more than 39 million views on Facebook: [FREE DOWNLOAD: How to transform dull stories into compelling content ].
Flack's Revenge
JULY 12, 2017
Who’s your biggest foe on social media? Does company A have a bigger social footprint? The Growth of Social News Sharing. These days more of us are spending more time heads down, looking at our phones and surfing social channels.
PR Daily
JANUARY 17, 2019
Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. The do’s and don’ts of social media brand video.
NewsWhip
MAY 10, 2018
We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. The post What goes viral on Facebook?
Critical Mention
MARCH 5, 2019
Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements.
HMA Public Relations
AUGUST 8, 2018
Think about the very last thing you shared on social media. The post Emotion: The Key to Viral Content appeared first on HMA Public Relations. Featured Social Media content emotion experiences negative Positive readers share viral contentSomething that hit you a certain way you just had to pass it along to […].
Doctor Spin
FEBRUARY 6, 2017
Let’s do some viral loop math! You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo!
Social PR Chat
MARCH 16, 2017
Social media is more than going through the motions of a like, share, find, schedule, and publish. In order to be successful in social media, a brand must understand its true purpose and intention. Is your social media messaging following your brand’s intended path?
PR Daily
DECEMBER 18, 2018
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Your viral tweet could quickly be forgotten for a cute animal video.
Journalistics
MARCH 18, 2016
The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.
Doctor Spin
FEBRUARY 6, 2017
Let’s do some viral loop math! You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo!
PRSay
FEBRUARY 24, 2017
Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly.
Mindful Marketing
AUGUST 9, 2018
Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. Sounds like a relationship and social media success story, right?
PR Daily
OCTOBER 8, 2018
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Social Media Conference for PR, Marketing and Corporate Communications : It’s about quality, not quantity.
PR Daily
NOVEMBER 8, 2018
RyanAir, the discount airline based in Ireland, was the target of photo, posted on social media, showing its employees sleeping on an airport floor. The stranded crew, in a gesture of protest, took a photo that immediately became viral.
PRSay
AUGUST 12, 2016
With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.
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