Initiative Q’s Viral Loop

Doktor Spinn

Initiative Qs go-to-market strategy is a powerful viral loop. I’m sure that many already have seen their launch campaign in social media. To get invited, you need to come cross across an existing user posting their unique referral link in social media.

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How to tailor your videos for different social media platforms

PR Daily

Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. The do’s and don’ts of social media brand video.

Are You Really Listening on Social Media?

Cision

Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately.

Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Your viral tweet could quickly be forgotten for a cute animal video. Marketing PR Social Media

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3 social media lessons from police departments’ viral ‘lip sync challenge’

PR Daily

The Norfolk, Virginia Police Department’s version of “Uptown Funk” has earned the organization media coverage—as well as garnering more than 39 million views on Facebook: [FREE DOWNLOAD: How to transform dull stories into compelling content ].

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Project Fortune Teller: Data Predict Viral Success.

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Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening.

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.

The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Social Media Conference for PR, Marketing and Corporate Communications : It’s about quality, not quantity.

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Capture viral behavior with strange projects

Marketwired

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. The rules of social media readily disprove these methods.

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RyanAir fires crew over viral fake photo

PR Daily

RyanAir, the discount airline based in Ireland, was the target of photo, posted on social media, showing its employees sleeping on an airport floor. The stranded crew, in a gesture of protest, took a photo that immediately became viral.

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. Social Media PR social media

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Smile, You're on Social Media

Mindful Marketing

Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. Sounds like a relationship and social media success story, right?

6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.”

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6 Best Practices for Social Media Promotion

Cision

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Because of this, communication and marketing professionals have largely come to the conclusion that social promotion is paid promotion.

What Goes in a Social Media Promotion Plan?

ReimaginePR

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. I have a fun idea.

Your Greatest Foe on Social Media – How to Fight Back

Flack's Revenge

Who’s your biggest foe on social media? Does company A have a bigger social footprint? The Growth of Social News Sharing. These days more of us are spending more time heads down, looking at our phones and surfing social channels.

3 lessons from Fiji’s Golden Globes win

PR Daily

The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation. On Sunday, model Kelleth Cuthbert took to the task and ended up grabbing both herself and her organization social media buzz and numerous headlines.

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Emotion: The Key to Viral Content

HMA Public Relations

Think about the very last thing you shared on social media. The post Emotion: The Key to Viral Content appeared first on HMA Public Relations. Featured Social Media content emotion experiences negative Positive readers share viral contentSomething that hit you a certain way you just had to pass it along to […].

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Why these experts think going viral is overrated

PR Daily

We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Social Media Conference for PR, Marketing and Corporate Communications : It’s about quality, not quantity.

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. Social Media PR social media

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7 hints to help create viral content

PR Daily

You want more of them to recommend it to their friends and social media followers. If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content?

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Viral Loops (and the Math Behind Them)

Doktor Spinn

Let’s do some viral loop math! You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo!

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What’s Your True Social Media Dharma?

Social PR Chat

Social media is more than going through the motions of a like, share, find, schedule, and publish. In order to be successful in social media, a brand must understand its true purpose and intention. Is your social media messaging following your brand’s intended path?

Payless trolls influencers with viral marketing campaign

PR Daily

Instead of revenue, Payless grabbed video content from influencers’ reactions to the reveal, which it turned into commercials for social media platforms as well as TV channels including TBS and Lifetime.

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8 social media blunders to avoid

PR Daily

On social media, there are millions of things that should probably remain unuttered, unposted and untweeted, but Red Website Design has a helpful infographic that narrows the list to eight: 1. Irrelevant viral content. Certain things are better left unsaid.

5 ways social media has reshaped the PR industry

PR Daily

With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish.

What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. The post What goes viral on Facebook?

Don’t make these marketing blunders on social media

PR Daily

The smallest of factors could mean the difference between a viral post and a dead tweet. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins?

30 Social Media Ideas In 30 Minutes

Journalistics

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Viral Loops (and the Math Behind Them)

Doktor Spinn

Let’s do some viral loop math! You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo!

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3 ways to impress execs with social media metrics

PRSay

Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly.

DiGiorno takes advantage of viral Little Caesars video

PR Daily

DiGiorno’s social media team showed it was “hot ’n’ ready” to spar with Little Caesars over a viral video. Eater reported : The video quickly went viral, according to People , and was fueled by all-around best person on the internet Chrissy Teigen, who.

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“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Melissa’s #1 despised buzzword: Social media crisis. To us, here at Agnes + Day , someone who says that they specialize in “social media crises” is demonstrating a big red flag.

5 social media tips for promoting your online course

PR Daily

Content that delivers real value to your target audience can go viral. Here’s how to promote your first online course via social media: 1. Use social media to generate initial interest for your course. on social media if you offer incentives.

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Study: Social media ads increasingly less popular among viewers

PR Daily

That’s the gist of a new report from Sprout Social , a social media monitoring and management provider, in which over 1,000 Americans were surveyed for their opinions about advertisements. How are you changing your social media messages to reach your desired audience?

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Marketers respond to #WorldRecordEgg with humor and pleas for attention

PR Daily

As the viral Instagram post made waves online, many organizations hoped to capture a fraction of that attention. An egg carries the title for the most-liked post on Instagram, and social media marketers are scrambling to jump on the bandwagon.

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3 tips for engaging social media visuals

PR Daily

24 PR University webinar “ Images and Infographics for Communicators ” to create distinctive visual content with the potential to go viral. It’s not necessary to avoid acronyms and jargon on social media to the degree you do in PR and press release writing.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22.