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Promotional Campaigns and Social Media Virality

Ronn Torossian

The post Promotional Campaigns and Social Media Virality appeared first on. Recently, a car dealership from a small town in Minnesota, which was known among the locals for its interesting commercials, ended up receiving some help for its latest TV ad.

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How Qdoba stole Chipotle’s viral moment

PR Daily

Chipotle wound up with a viral opportunity on their hands — and didn’t quite know what to do about it. RELATED: Enter our Social Media & Digital Awards by Jan. March is years away in viral social media terms. and social media to tell the story.

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6 social media predictions to guide your 2023 strategy

PR Daily

Social media is constantly in flux. Whether you’re working on new scopes of work for clients or strategizing corporate social media campaigns, knowing which trends are expected to rise in the year ahead is critical for your content’s success. Social Media

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Why ‘going viral’ is overrated

PR Daily

Digital has screwed up our idea of what it means to go viral. We’re not happy unless we get into the hyper-inflated numbers typical of social media influencers. They didn’t have what it takes to go viral. But is going viral all it’s cracked up to be? Views are nice.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Unlock Your Social Media Potential With Onclusive’s Social Listening

Onclusive

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.

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Social media updates: Instagram scraps square video, Facebook moves towards TikTok-style feeds & TikTok prioritises accessibility

Prohibition

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! For more interesting articles from us check out these posts: 3D Avatars Launched by Instagram and other social media trends.

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How Goodwill has battled viral misinformation for 15 years

PR Daily

Goodwill enlisted allies and gave them the tools they needed to combat the viral misinformation. In 2007, at the dawn of the age of social media, a rumor started circulating about Goodwill Industries. Crisis Communications Social Media

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10 social media blunders you’re probably making

Agility PR Solutions

Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. The post 10 social media blunders you’re probably making appeared first on Agility PR Solutions. Analysis Public Relations social media

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5 signs that it’s time to hire a social media project manager

PR Daily

Have you been waiting for a sign that it’s time to approach your social media campaigns with less stress and more success? As planning for the new year approaches, it’s time to start thinking about your next big social campaign and how you’re going to make it your best yet.

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5 tips for creating engaging social media videos

Axia PR

Using video on social media is nothing new. Before social media, brands were hungry for polished video content. With the rise of YouTube and other social media, we began a new era of online videos where simple is better – and anyone with a smartphone can make viral videos.

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Calculated risk: Social media strategy in 2021

PR Daily

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.

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3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. She shared her dilemma on TikTok, where it quickly went viral: @im_d_ollady Stiff where?????

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Popeyes sponsors a viral star, TikTok bans spread to colleges and more

PR Daily

The clip went viral and has stayed viral. View this post on Instagram A post shared by @popeyes “From memes to dreams, Dieunerst and Popeyes will grace social media feeds once again,” a Popeyes spokesperson said of the partnership.

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BeReal: What PR pros should know about the newest hit social media platform

PR Daily

That all sounds like great advice, but it’s often difficult to do so on social media, when you’re faced with photos and videos of influencers’ expensive vacations and a constant barrage of ads and sponsored posts. What would a social media platform without influencers look like?

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LinkedIn Viral Post Generator goes viral, DoorDash delivers new campaign and Twitter gets into podcasts

PR Daily

Recently, marketer Tom Orbach absolutely delighted the Internet when he unveiled his LinkedIn Viral Post Generator , a website that uses AI to ape viral LinkedIn posts, cringe and all. Everybody knows which posts on LinkedIn go viral,” Orbach told Insider. “I

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. The post How to Go Viral on Social Media with These 8 Simple but Effective Tips appeared first on Prowly Magazine. Social Media PR social media

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. The post How to Go Viral on Social Media with These 8 Simple but Effective Tips appeared first on Prowly Magazine. Social Media PR social media

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A Gen Zer’s view of the future of social media and the metaverse

PR Daily

In the world of social media, it can be hard to understand what each generation feels is new and exciting. Another potential golden opportunity in social media is the metaverse. We all know that it only takes one moment on social media to ruin one’s reputation.

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Capture viral behavior with strange projects

Marketwired

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. When most brands invest in social media, they make the same mistakes often. What #ContentMarketers Can Learn from Hamburger Helper’s Viral Mix Tape #WatchTheStove Click To Tweet. [By Karen Geier].

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Top Tips For Small Businesses Considering Social Media Advertising

Prohibition

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Every good business strategy starts with a plan, and the same goes for social media advertising. Engage with your audience through your social content.

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Kraft Heinz turned an employee’s message into a viral YouTube hit

PR Daily

Kraft Heinz’s ‘We Got You America’ became a hit on YouTube and earned media coverage across the country. It’s won in the ‘Media Relations Strategy: Innovation in Media Relations’ category of Ragan’s 2021 Media Relations Awards. Ragan Awards Social Media

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan.

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10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Google bundled some of those stories into heartwarming social media posts that remind us that not all the news is bad. BarkBox rarely features its products in social media posts. Social Media Storytelling

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TikTok challenges rev up social media engagement effort

PR Daily

Cisco’s social media audience consists of two personas: current employees and potential candidates. It has a variety of social media strategies to engage both audiences, but wanted to activate its virtual summer interns to become content creators on TikTok in a pilot program.

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Are You Really Listening on Social Media?

Cision

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not.

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How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

Here’s what the trend means for the PR industry and social media managers. spend 15 hours online every week and largely believe that social media improves their lives. Content Marketing Marketing PR Industry Social Media Storytelling Visual & Video Communications

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Social media updates: Instagram extends audio function; Twitter undergoes blue tick chaos & TikTok releases more text-to-speech options

Prohibition

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!).

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What does "native to the platform" mean for social media postings?

Axia PR

Do you post the same content on every social media platform? It’s the same with social media: You can’t bulk-share the same message across every social media platform you use for your brand. online public relations shared media social media

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7 hints to help create viral content

PR Daily

All content marketers are hoping to have that rare success where your creation is shared again and again on social media. You want more of them to recommend it to their friends and social media followers. If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted.

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How DICK’S jumped in to help female athletes with viral tweet

PR Daily

DICK’S demonstrated its commitment to gender equality when it started a conversation after a video highlighting the disparity between male and female athletes went viral. The tweet triggered a firestorm of press coverage and social engagement. billion media impressions.

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Why You Should Incorporate Social Media Into Your PR Plan

Remote PR Jobs

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry.

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Crisis Communications in the Social Media Age

HMA Public Relations

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations. Crisis Communications Featured PR and HMA PR Social Media Abbie S. Fink HMA Public Relations public relations crisis Viral Video

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Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.

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IW Group’s social media campaign help change perception of Asian Americans amid pandemic

PR Daily

Its campaign shared influencers’ and community leaders’ personal stories across social media. The results earned them a win in the Social Media Campaign category of Ragan’s PR Daily Awards. Social Media Storytelling Winning Campaigns

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10 social media promotion ideas for nonprofits

PR Daily

Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. TED, UNESCO and UNICEF garnered the most earned media coverage. If your nonprofit or its research is cited as authoritative in earned media, more people will become aware of its charity work and its mission.

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What I learned about “going viral” on LinkedIn last week

Communications Conversations

Last week I had my first experience with a post of mine “going viral” on LinkedIn. And, usually, the goal for me is to get on the radar of people who have responsibility over social and digital marketing at midsized and large companies in the US.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat. SOCIAL BUZZ. The post TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser appeared first on PR Daily.

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How a fast-food restaurant and a K-pop star collided for a perfect social media campaign

PR Daily

Small Girls PR, which represents the fast-food restaurant of the same name, recognized the opportunity and jumped into action by creating a social media and in-store campaign to take advantage of the serendipity. PR Social Media

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The latest PR and Social Media Campaigns Round Up

Prohibition

From fighting ageism in the media to educating the public about UV rays, here’s a look at the August campaigns that caught our attention. Dove have reacted to the recent controversial firing of Canadian news anchor Lisa LaFlamme with their #KeepTheGrey social media campaign.