INDUSTRY INSIGHTS YOUR PEERS ARE READING
My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Project Fortune Teller: Data Predict Viral Success. MORE
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Social Media Conference for PR, Marketing and Corporate Communications : It’s about quality, not quantity. MORE
However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. The rules of social media readily disprove these methods. MORE
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social. MORE
So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. I have a fun idea. MORE
Initiative Qs go-to-market strategy is a powerful viral loop. I’m sure that many already have seen their launch campaign in social media. To get invited, you need to come cross across an existing user posting their unique referral link in social media. MORE
Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately. MORE
Good morning, PR pros: Wikipedia’s co-founder, Dr. Larry Sanger, issued a challenge to stop using social media for 48 hours on July 4-5. Why it matters: On Tuesday, “Nike,” “Colin Kaepernick” and “Betsy Ross” trended on Twitter as social media users weighed in. MORE
RyanAir, the discount airline based in Ireland, was the target of photo, posted on social media, showing its employees sleeping on an airport floor. The stranded crew, in a gesture of protest, took a photo that immediately became viral. MORE
If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. Social media is immediate and noisy. Featured Media Relations Social Media MORE
There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. Social Media PR social media MORE
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Your viral tweet could quickly be forgotten for a cute animal video. Marketing PR Social Media MORE
The smallest of factors could mean the difference between a viral post and a dead tweet. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? Marketing Social Media MORE
Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. MORE
It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations. MORE
There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. Social Media PR social media MORE
Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. ” Social media advertising. MORE
How can you create content that takes on a life of its own on social media and digital channels? You can’t guarantee a post will go viral—but certain elements can set you up for success. Use emotions like amusement, delight and affection to generate viral sharing. MORE
Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. The do’s and don’ts of social media brand video. MORE
However, the post was later deleted after a post condemning the advert as offensive and culturally insensitive went viral, attracting over 2.7m News outlets found plenty of angry quotes online, demonstrating the worldwide reach of social media. MORE
All content marketers are hoping to have that rare success where your creation is shared again and again on social media. You want more of them to recommend it to their friends and social media followers. How exactly do you create viral content? MORE
If your organization accrues 2 billion video views for a single event on social media, you might have a few storytelling tips for the rest of us pipsqueaks. Hurlbutt’s team prepares its newsletter and other social media content with you in mind. America’s top a.m. MORE
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Your viral tweet could quickly be forgotten for a cute animal video. MORE
Who’s your biggest foe on social media? Does company A have a bigger social footprint? The Growth of Social News Sharing. These days more of us are spending more time heads down, looking at our phones and surfing social channels. MORE
Social media is seeing fast-paced shifts and updates throughout key platforms. Here are seven social media trends to watch for as the new year approaches: 1. Podcasting enables marketers to create self-owned media outside social algorithms and change their media offerings. MORE
The Norfolk, Virginia Police Department’s version of “Uptown Funk” has earned the organization media coverage—as well as garnering more than 39 million views on Facebook: [FREE DOWNLOAD: How to transform dull stories into compelling content ]. MORE
Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more. This is as true for social media platforms as it is for food trends. How much should you pay for a social media agency or services? MORE
That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat. MORE
However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing. SOCIAL BUZZ. MORE
The Facebook-owned social media platform rolled out features designed to decrease cyberbullying. Being mocked on social media doesn’t make for a fun day at the office, but GT Dave, founder and chief executive of GT’s Living Foods, showed the power of facing ridicule and embracing humor. MORE
How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar. MORE
It’s not every day that a group of cartoon characters sets off a citywide bomb sweep by law enforcement and a feeding frenzy for the world’s largest media outlets. We had caused the wrong kind of viral sensation. MORE
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Your viral tweet could quickly be forgotten for a cute animal video. MORE
Do you dream of dishing snark on your social media channels? What does it take to stand out on social media? Today, people are becoming more and more wary of inauthentic brands and content on social media. Marketing Social Media MORE
It seems lies are more viral than truth – at least on Twitter. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. MORE
The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Viral Campaign. MORE
” So, McKim worked with an advertising agency called Bandolier Media to create the “Omar” persona. McKim told BuzzFeed News he has no idea who tweeted the fake story, and Bandolier Media didn’t immediately return a request for comment. MORE
Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? Becoming a viral sensation is every marketer’s dream. MORE
Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. However, its social media accounts are more about people. MORE
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? MORE
On social media, there are millions of things that should probably remain unuttered, unposted and untweeted, but Red Website Design has a helpful infographic that narrows the list to eight: 1. Irrelevant viral content. Certain things are better left unsaid. MORE
PR Daily
OCTOBER 30, 2019
That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat.
HMA Public Relations
JUNE 26, 2019
It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations.
PR Daily
MAY 22, 2019
All content marketers are hoping to have that rare success where your creation is shared again and again on social media. You want more of them to recommend it to their friends and social media followers. How exactly do you create viral content?
PR Daily
APRIL 1, 2019
Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. However, its social media accounts are more about people.
PR Daily
FEBRUARY 27, 2019
Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. ” Social media advertising.
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?
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PR Daily
JULY 24, 2019
How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar.
Doctor Spin
NOVEMBER 2, 2018
Initiative Qs go-to-market strategy is a powerful viral loop. I’m sure that many already have seen their launch campaign in social media. To get invited, you need to come cross across an existing user posting their unique referral link in social media.
PR Daily
NOVEMBER 3, 2019
If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. Social media is immediate and noisy. Featured Media Relations Social Media
Marketwired
APRIL 21, 2016
However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. The rules of social media readily disprove these methods.
PR Daily
OCTOBER 16, 2019
Social media is seeing fast-paced shifts and updates throughout key platforms. Here are seven social media trends to watch for as the new year approaches: 1. Podcasting enables marketers to create self-owned media outside social algorithms and change their media offerings.
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Cision
OCTOBER 15, 2015
Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately.
PR Daily
MARCH 4, 2019
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Your viral tweet could quickly be forgotten for a cute animal video.
PR Daily
JANUARY 21, 2019
Do you dream of dishing snark on your social media channels? What does it take to stand out on social media? Today, people are becoming more and more wary of inauthentic brands and content on social media. Marketing Social Media
PR Daily
APRIL 9, 2019
However, the post was later deleted after a post condemning the advert as offensive and culturally insensitive went viral, attracting over 2.7m News outlets found plenty of angry quotes online, demonstrating the worldwide reach of social media.
Flack's Revenge
AUGUST 9, 2016
My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Project Fortune Teller: Data Predict Viral Success.
PR Daily
JUNE 14, 2019
” So, McKim worked with an advertising agency called Bandolier Media to create the “Omar” persona. McKim told BuzzFeed News he has no idea who tweeted the fake story, and Bandolier Media didn’t immediately return a request for comment.
PR Daily
DECEMBER 27, 2018
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Your viral tweet could quickly be forgotten for a cute animal video. Marketing PR Social Media
Prowly
MAY 23, 2018
There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. Social Media PR social media
PR Daily
APRIL 30, 2019
If your organization accrues 2 billion video views for a single event on social media, you might have a few storytelling tips for the rest of us pipsqueaks. Hurlbutt’s team prepares its newsletter and other social media content with you in mind. America’s top a.m.
ReimaginePR
AUGUST 29, 2016
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.
PR Daily
JANUARY 17, 2019
Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. The do’s and don’ts of social media brand video.
PR Daily
JULY 13, 2018
The Norfolk, Virginia Police Department’s version of “Uptown Funk” has earned the organization media coverage—as well as garnering more than 39 million views on Facebook: [FREE DOWNLOAD: How to transform dull stories into compelling content ].
Prowly
MAY 23, 2018
There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. Social Media PR social media
PR Daily
AUGUST 29, 2019
It’s not every day that a group of cartoon characters sets off a citywide bomb sweep by law enforcement and a feeding frenzy for the world’s largest media outlets. We had caused the wrong kind of viral sensation.
ReimaginePR
JUNE 6, 2016
So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. I have a fun idea.
Agility PR Solutions
SEPTEMBER 9, 2019
Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? Becoming a viral sensation is every marketer’s dream.
PR Daily
OCTOBER 22, 2019
How can you create content that takes on a life of its own on social media and digital channels? You can’t guarantee a post will go viral—but certain elements can set you up for success. Use emotions like amusement, delight and affection to generate viral sharing.
PR Daily
JULY 9, 2019
The Facebook-owned social media platform rolled out features designed to decrease cyberbullying. Being mocked on social media doesn’t make for a fun day at the office, but GT Dave, founder and chief executive of GT’s Living Foods, showed the power of facing ridicule and embracing humor.
PR Daily
DECEMBER 18, 2018
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Your viral tweet could quickly be forgotten for a cute animal video.
ImPRessions - Crenshaw Communications
AUGUST 1, 2018
It seems lies are more viral than truth – at least on Twitter. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017.
PR Daily
JULY 1, 2019
The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Viral Campaign.
Cision
OCTOBER 15, 2015
Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening.
PR Daily
JULY 2, 2019
Good morning, PR pros: Wikipedia’s co-founder, Dr. Larry Sanger, issued a challenge to stop using social media for 48 hours on July 4-5. Why it matters: On Tuesday, “Nike,” “Colin Kaepernick” and “Betsy Ross” trended on Twitter as social media users weighed in.
PR Daily
NOVEMBER 8, 2018
RyanAir, the discount airline based in Ireland, was the target of photo, posted on social media, showing its employees sleeping on an airport floor. The stranded crew, in a gesture of protest, took a photo that immediately became viral.
PR Daily
OCTOBER 11, 2019
Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more. This is as true for social media platforms as it is for food trends. How much should you pay for a social media agency or services?
Flack's Revenge
JULY 12, 2017
Who’s your biggest foe on social media? Does company A have a bigger social footprint? The Growth of Social News Sharing. These days more of us are spending more time heads down, looking at our phones and surfing social channels.
PR Daily
OCTOBER 8, 2018
We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. Social Media Conference for PR, Marketing and Corporate Communications : It’s about quality, not quantity.
PR Daily
DECEMBER 3, 2019
However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing. SOCIAL BUZZ.
PR Daily
OCTOBER 15, 2017
On social media, there are millions of things that should probably remain unuttered, unposted and untweeted, but Red Website Design has a helpful infographic that narrows the list to eight: 1. Irrelevant viral content. Certain things are better left unsaid.
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