ImPRessions - Crenshaw Communications

MAY 3, 2021

When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Look globally for reactive news. Don’t fear the vertical. Content, content, content.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Media Relations 98

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. The truth about media relationships is that they’re most valuable in generating a fast answer, not a guarantee of coverage. . While most news isn’t always flashy, adding new elements can secure media attention. Why bother?

Agency 353

Agency Interviews Pitching Retail 353

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

Cision

AUGUST 28, 2017

Judy Crockett, a retail management consultant , has had great luck using sensational or double-meaning headlines. “I Christian Kendzierski, director of media relations at Mount Saint Mary’s University , says she boils her headline down to what journalists want to know. “I Use Clever Headlines. Answer the Question.

Writing 258

Writing Newspapers Retail Groups 258

Solo PR Pro

JUNE 22, 2021

The changing media landscape has enabled PR pros to do more than traditional media relations. It’s not only about pitching and landing a story in The New York Times; it’s also about the bigger picture of branding, how PR intersects with marketing in that space and even bringing new products to market.

Meeting 62

Meeting Course Retail Media Relations 62