Prohibition

SEPTEMBER 1, 2023

Since then, he has become a leading figure in the world of digital marketing; known for his extensive experience in digital strategy. Leadership is not merely about managing a team but involves taking personal ownership and accountability. A bad manager is the reason why over 75% of people leave their jobs. Is your team trained up?

Agency 71

Agency Leadership Training Big Data 71

Cision

AUGUST 28, 2017

James, marketing director at The Curtis Group , takes that idea one step further. Judy Crockett, a retail management consultant , has had great luck using sensational or double-meaning headlines. “I He spent a great deal on marketing and promotion,” she says. Does the headline grab attention? Use Clever Headlines.

Writing 258

Writing Newspapers Retail Groups 258

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I spend a good chunk of my time on media relations and pitching. Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise.

Creativity 174

Creativity Small Business Storytelling Travel 174

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. For seasonal advice, check out these holiday pitching tips. See this earlier post on eight tools for thought leadership. Dust off dormant contacts.

Retail 136

Retail Creativity Leadership Agency 136

Cision

MARCH 29, 2016

” Joe Eichner takes that thought to the next step by considering the audience of a journalist or an influencer, saying that we tend to overgeneralize when pitching messages to these professionals. His point is simply that PR, communications and marketing without embracing the realities of channel distribution models is disadvantaged.

Retail 120

Retail Pitching Print Writing 120

Solo PR Pro

JUNE 22, 2021

Although she was only somewhat familiar with the industry, having taken a few courses in school on the broader scope of marketing and mass media, she was immediately attracted to the opportunity to use her writing skills in the PR industry. Becoming a brand architect. She refers to it as being a brand architect for her clients.

Meeting 62

Meeting Course Retail Media Relations 62

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. That’s why it’s the subject of this week’s Unscripted Marketing Links (UML). What would you do if your marketing budget suddenly go an extra $5 million? Come on, man!”.

Advertising 87

Advertising Advertising B2C Retail 87

Cision

APRIL 8, 2015

James, marketing director at The Curtis Group takes that idea one step further. Judy Crockett, a retail management consultant , has had great luck using sensational or double-meaning headlines. “I He spent a great deal on marketing and promotion,” she says. Best Practices Featured Content Marketing press releases'

Writing 120

Writing Retail Content Marketing Groups 120

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. That’s why it’s the subject of this week’s Unscripted Marketing Links (UML). What would you do if your marketing budget suddenly go an extra $5 million? Come on, man!”.

Advertising 60

Advertising Advertising B2C Retail 60

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 78

Meeting Automotive Media Technology 78

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Even with ongoing consolidation in the market, adtech PR has been a key growth opportunity for our business. There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting. CHRIS HARIHAR, PARTNER.

Conference 156

Conference Employee Retail Trends 156

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. If your goal is to generate leads, look for vertical markets that might reach them more effectively. You want to identify other vertical markets that are likely to need that software.

Publicity 100

Publicity Trade Shows Google Twitter 100

Communications Conversations

DECEMBER 15, 2016

On top of that, it’s really exciting to work at a place where leadership sees digital and social media as a huge opportunity. My elevator pitch is always changing, and that’s because no two days are the same here. We met a couple years ago through MIMA when you were volunteering on the marketing committee. What do I do?

Social Media 60

Social Media Data Measurement Analytics 60

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71