Remove Leadership Remove Newspapers Remove Pitching Remove Retail
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10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”.

Writing 258
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Getting hired and ahead in marketing and PR

Stephen Waddington

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. She urged encouraged students to hone skills in creativity, storytelling and pitching.

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Newspapers are cutting staff. But, in general, reporters don’t want a product pitch on a press release. I was most recently the restaurants and retail reporter at the Minneapolis St. At Life Time, I spend a good chunk of time pitching stories to media across the country and Canada. It’s like being on autopilot.

Media 112
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PR Rock Stars: United Health Group’s Madeline Strachota

Communications Conversations

On top of that, it’s really exciting to work at a place where leadership sees digital and social media as a huge opportunity. My elevator pitch is always changing, and that’s because no two days are the same here. I work with such hardworking, talented people every day, and it is very rewarding to do so. What do I do?

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.