International Leadership Pitching Retail 
ImPRessions - Crenshaw Communications
MAY 3, 2021
Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Look globally for reactive news. Don’t fear the vertical.
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.
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ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
But, more often than not, internal data doesn’t work for B2B PR. Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch. It’s pull marketing to promote a sense of thought leadership. Instead, they ask that the focus be on polling retail executives. This is natural.
Communications Conversations
SEPTEMBER 10, 2020
Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I spend a good chunk of my time on media relations and pitching. Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership.
ImPRessions - Crenshaw Communications
SEPTEMBER 5, 2018
Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.
Stephen Waddington
MAY 16, 2019
Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. She urged encouraged students to hone skills in creativity, storytelling and pitching.
Communications Conversations
AUGUST 21, 2018
which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,
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