ImPRessions - Crenshaw Communications

MAY 13, 2021

Here’s what you’ll be doing: -Manage team workflow and take ownership of account work while driving consistent media results. Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Perks include: -Flexible work-from-home policy.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. You must be careful to not to BS reporters about privacy policies, they can smell it a mile away. How are you getting consent from consumers? However, beware!

Privacy 434

Privacy Case Study Policies Advertising 434

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Shaping public opinion and policy In the public sector, strategic communications are integral to shaping public opinion and influencing policy.

Communications 78

Communications Policies Product Launch Reputation 78

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

SEPTEMBER 19, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. The program sought to reach potential recruits in different demographic groups who wish to receive information from trusted social media influencers. In May 2023, the U.S.

Communications 176

Communications Ethics Public Affairs Social Media 176

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

OnePitch

OCTOBER 3, 2023

Deanna Cuadra is a senior reporter from Employee Benefit News, where she covers healthcare, US policy and reform, challenges faced by women and parents in the workplace, and innovation in work, culture, and, leadership. She also directs and produces short films and documentaries that center on marginalized communities.

Employee 84

Employee Healthcare Film Policies 84

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. What is social media plagiarism? But the company also lacks moderators to enforce these policies. Yes, it feared legal retaliation.

Social Media 126

Social Media Ethics Trends Viral 126

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. They dominate key creative roles in the sector, shaping what goes on culture, media, and television. Social mobility in the Creative Economy: Rebuilding and levelling up? billion and 2.2 million jobs.

Creativity 149

Creativity Industry Policies Mobile 149

Wadds Inc.

SEPTEMBER 19, 2023

Data analytics (53%) and social media management (54%) integrate AI tools more extensively. This calls for comprehensive training frameworks covering foundations, tool usage, and policies to be developed. Standards and policies should be proactively developed as well.

Publicity 127

Publicity Ethics Government Policies 127

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Get your speaker submissions ready! Inbound 2019, September 3-6, Boston.

Conference 173

Conference Leadership Sports Policies 173

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? And even in the business, many reduce the broader public relations function to one outcome – positive publicity, often known as earned media. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

JUNE 9, 2021

At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe? Now you’re ready to think about who will tell your story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Agencies should shape their policies to attract a diverse pool of applicants for open positions. The problem is simple. As an industry, PR is predominantly white. It’s not a new problem. Asian Americans and 12.5%

Employee 156

Employee Community Groups Interviews 156

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors.

Communications 248

Communications Corporate Reputation Employee 248

Cision

JANUARY 14, 2016

If your brand relies heavily on paid media to reach your audiences, you may need to readjust your 2016 strategy. Earned media. 71 Ways to Get Media Coverage” will show you how to build long-term relationships with journalists, establish your thought leadership, improve the way you approach traditional PR tactics and more!

Media 120

Media Pitching Policies Trends 120

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. realize that online media bleeds across borders.

Measurement 166

Measurement Strategy Media Analytics 166

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JULY 10, 2023

Gain consensus from your organization’s leadership and prepare to weather the storm. Jacqueline Babb is a senior lecturer and director of the integrated marketing communications program at the Medill School of Journalism, Media and Integrated Marketing Communications at Northwestern University in Evanston, Ill.

Brand 145

Brand Branding Nonprofit Government 145

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. . Know your media targets. But, pick your battles. It’s self-defeating to hurl yourself at every story, however.

Enterprise 261

Enterprise Privacy Government Software 261

Buchanan PR

FEBRUARY 14, 2024

The plan should outline the response team members – which should consist of PR and Communications team members, legal counsel, hospital or company leadership, and operations personnel – along with the roles and responsibilities of all members. Use Social Media to Your Advantage News moves fast. Social media chatter moves even faster.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. Take action to make sure your policies are LGBTQ-affirming for both employees and customers. Well, COVID-19 of course. We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

AUGUST 25, 2020

“Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people. “I

Community 188

Community Brand Branding Advertising 188

Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

Automotive 80

Automotive Transportation Conference Mobile 80

Deirdre Breakenridge

JULY 10, 2019

The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices. . Don’t know how to lead; they were just put into a leadership position and have no leadership skills.

Ethics 177

Ethics Social Media Leadership Interviews 177

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot. Paid and earned media will come together. Earned media has kept its place as a highly sought-after outcome of a good public relations campaign. Nearly a year later, those moves seem almost like baby steps.

Trends 185

Trends Storytelling Corporate Leadership 185

The Hoyt Organization

SEPTEMBER 18, 2023

Most leaders have had to revamp policies to meet employee demands for friendlier and more flexible workplaces. These include bad news from clients and the media. We can help you create a plan that includes crisis communications and digital and social media strategies to help you combat tough times.

Employee 99

Employee Leadership Exercises Policies 99

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 123

Communications Crisis Internal International 123

PRSay

NOVEMBER 23, 2022

When Elon Musk bought Twitter in late October, he said the social media platform’s blue check marks that verified high-profile accounts had created a caste system of “lords and peasants.” But for public safety communicators, changes to Twitter’s blue-check policies have sown confusion and eroded trust during emergencies.

Crisis Communications 144

Crisis Communications Crisis Communications Government 144

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation.

Reputation 78

Reputation Real Estate Internal International 78

Stern + Associates

FEBRUARY 13, 2024

I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.) And yet, there’s literally no other way if you’re committed to creating a diverse and inclusive workplace. Also, there’s no substitute for taking time to cultivate personal awareness and self-education. However, not all workforces are alike.

Internal 107

Internal International Groups Employee 107

PRSay

JULY 1, 2022

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 190

Handbook Publicity Newspapers Television 190

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. For the best results, especially with the media, the customer should be depicted as the hero.

Case Study 126

Case Study Study Company B2B 126

Bianchi Biz Blog

FEBRUARY 1, 2024

Tokyo’s government actively fosters a business-friendly environment through supportive policies, promoting entrepreneurship, innovation, and foreign investment. Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies.

Marketing 107

Marketing Newspapers Print Local 107

Stern + Associates

APRIL 13, 2023

While making changes in your life is a valuable training ground, changing your own behavior is not as powerful as changing the institutions around you, says renowned climate expert, policy strategist, author of “ Short Circuiting Policy ” and UC Santa Barbara Professor Leah Stokes. Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94