Stern + Associates

APRIL 17, 2024

We’ve asked our clients – some of the world’s top authorities on geopolitics, foreign policy, artificial intelligence and leadership – for guidance on what should be top of mind for anyone choosing their state’s top leaders this year. This chaotic election season in many countries is generating too much uncertainty.

Policies 102

Policies Leadership Mobile Employee 102

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. What is the purpose of the communications team, then?

Communications 248

Communications Corporate Reputation Employee 248

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

MAY 21, 2024

Companies are under greater scrutiny than ever in today’s interconnected world, where news spreads rapidly through social media. Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership.

Employee 97

Employee Pinterest Resources System 97

PRSay

APRIL 12, 2024

The Balancing Act,” produced in conjunction with several organizations, including PRSA, finds that as corporate purpose collides with political polarization, communicators can help guide companies. ” Since 2000, several factors have driven a dramatic increase in corporate activism. Download a copy of the report here.

Report 87

Report Corporate Employee Policies 87

PRSay

JULY 10, 2023

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. corporations that continued to do business in Russia after the invasion. Gain consensus from your organization’s leadership and prepare to weather the storm. Next, be brave, like Hobby Lobby.

Brand 145

Brand Branding Nonprofit Government 145

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? And even in the business, many reduce the broader public relations function to one outcome – positive publicity, often known as earned media. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Bianchi Biz Blog

FEBRUARY 1, 2024

Tokyo’s government actively fosters a business-friendly environment through supportive policies, promoting entrepreneurship, innovation, and foreign investment. Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies.

Marketing 107

Marketing Newspapers Print Local 107

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Mergers and acquisitions are notoriously leaked. Limit Disclosure.

Reputation 78

Reputation Real Estate Internal International 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Paid and earned media will come together. Nearly a year later, those moves seem almost like baby steps.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports.

Reputation 165

Reputation Apparel System Corporate 165

ImPRessions - Crenshaw Communications

JULY 23, 2020

As he announced Goya’s involvement, Unanue praised president Trump’s leadership, commenting that the country was “truly blessed […] to have a leader like President Trump, who is a builder.” The goal of any boycott lies in the media coverage and brand reputation harm (or benefit). ” Stay tuned.

Brand 297

Brand Branding Banking Interviews 297

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. Want inspiration?

How To 120

How To Media Employee Policies 120

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 175

Report Company Government Conference 175

PRSay

JULY 1, 2022

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 191

Handbook Publicity Newspapers Television 191

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). Unfortunately, says Steven E.

Policies 96

Policies Energy Government Crisis 96

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. WeWork: virtue signaling or corporate activism? But some media have responded with charges of “tribalism,” “virtue signaling,” and “imposing a worldview” on employees. The announcement generated scores of articles and lots of discussion on social media.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. Well, COVID-19 of course. We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

Stuart Bruce

JUNE 4, 2015

Corporate PR professionals can learn a lot from political PR professionals and political PR professionals can learn a lot from corporate PR professionals. He had no clear strategy or over-arching narrative to link his vision to his policy ideas. Photo: BBC. But what he was unable to do was join the two together.

Leadership 60

Leadership Policies Strategy Corporate 60

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. One of the reasons for the corporate reticence may be the overabundance of tech comms tool choices. The days of leadership announcing new policies with a memo or email are over. 60% of employers have no long term IC strategy or vision.

Internal 147

Internal International Employee Mobile 147

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Solo PR Pro

FEBRUARY 23, 2021

There’s an overall feeling that societal leadership lies. Post-election there’s a 40-point delta in trusting the media overall, Trump vs Biden voters 13% decline in trust among Trump voters 5% decline in trust among Biden voters Only societal leaders trusted right now? For me, the most interesting feedback is regarding the media.

Biotechnology 80

Biotechnology Communications Leadership Employee 80

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 126

Communications Crisis Internal International 126

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? But for my team at MediaSource , transparency has been the best policy. I immediately told my leadership team and informed my staff, letting everyone know how I would be running the company and the things that would and would not be changing. Art credit: lilly ma.

System 158

System Community Social Media Employee 158

PRSay

MAY 26, 2020

Still, it’s understandable that many people may be reluctant to visit hospitals after seeing media coverage of COVID-19’s devastating toll. It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. Smith said a key component of the campaign is generating earned media.

Communications 191

Communications Crisis System Healthcare 191

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.

Report 225

Report Media Advertising Advertising 225

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. It typically includes official announcements, policy changes, organisational updates, and strategic directions. Horizontal.

System 52

System Employee Meeting Internal 52

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Media coverage of the golden ticket winners’ arrival at the factory gate was stellar. Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Social and media channels were blazing with backlash following the president’s executive order restricting travel to the U.S. Even for those favoring a tighter refugee policy, the execution of the ban, stranding travelers and causing confusion at airports and among government agencies, left a lot to be desired.

Brand 120

Brand Branding Travel Policies 120

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . The truth is, companies have always weighed in on governmental policies, but it was done by backroom lobbyists for the sole benefit of the company. ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group.

Company 189

Company Employee Internal International 189

Contently - Strategy

NOVEMBER 3, 2021

” In a rapidly evolving digital media landscape , reader trust is precious. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. Media Bias/Fact Check : The MBFC monitors media bias on various websites.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

SEPTEMBER 23, 2016

“Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking. What will catch your attention? Image via Pixabay.

Technology 120

Technology Pitching Insurance Insurance 120

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip.

B2B 78

B2B Media eBook Interviews 78

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews.

Communications 109

Communications How To Banking Government 109