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Pitching Travel Media Amid the COVID-19 Shutdown

PRSay

Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter.

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign.

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time.

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In praise of the press release

Wadds Inc.

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%).

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PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato

Communications Conversations

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. Pick up Cutlip & Center’s Effective Public Relations for a good primer.

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Away CEO Steph Korey Needs a Lesson in Reputation Management

PR News

Away continues to experience a public failure that undermines its stated values as a community-focused global travel brand. It's painfully clear that the luggage company's senior leadership, especially its co-chief executive Steph Korey, needs a lesson in reputation management.

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Being Prepared for Wherever the Day Takes You

PRSay

Am I going to get media calls? The first three questions are normal, especially when I’m traveling. What time is it in Colorado? Which one of my pre-con advisers can I blame for this ominous moment? Like any good public information officer (PIO), I need to know who I am going to be getting information from.