ImPRessions - Crenshaw Communications

JUNE 1, 2021

Study their social media to get a feel for personal opinions on issues, followers, and interests. We recommend that leadership set aside some time with their PR team to go over the messaging, rehearse the responses, identify any red flags and revise responses if needed.

Interviews 268

Interviews Media Construction Report 268

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Little known fact: You led social media management for the Business Journal during your time there. I spend a good chunk of my time on media relations and pitching. I coordinate a lot of TV segments and print/online interviews across the country.

Radio 167

Radio Journalism Interviews Energy 167

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. How do you utilize social media/marketing to amplify your PR results?

Pitching 98

Pitching Consumer How To Education 98

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. a Senior Lecturer in Public Relations at Leeds Business School.

Government 103

Government Education Print Ethics 103

Solo PR Pro

JANUARY 11, 2021

We are the original content marketers – digital, print and visual. When people hear “PR”, most think of only media relations. I believe that all PR professionals are going to have to offer insight on more than just traditional media relations to be competitive. Jennifer Wilbur, Principal, JRW PR & Marketing.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

This focus also prevents firms from falling into the trap of “quantity over quality” when setting a media relations strategy. Today’s PR agencies do much more than media relations. Do adhere to the scope of work – or expand it with proper adjustments.

Agency 136

Agency Meeting Print Course 136

Sword and the Script

AUGUST 9, 2016

Never assume that the client or executive leadership actually saw that last placement. This means it is more important than ever to get more value out of existing media relations efforts. The survey also highlights the cumulative nature of effective media relations. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Cision

JULY 14, 2016

With 80 percent of its visitors being non-riders (and 10+ percent international tourists), we are working on a focused media relations campaign to raise the museum’s profile, secure it the travel coverage it deserves, and encourage more people to visit its Milwaukee home. How do you envision the future of PR?

Travel 120

Travel Agriculture Tourism Internal 120

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. Does it include thought leadership? Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

PRSay

OCTOBER 1, 2018

Do you also manage social media for the park? We have a social media team. As chief of the public affairs office, I write the news releases and the messages, and then the social media folks post them on Facebook, Twitter, Instagram, etc. They help reinforce our messages with the public.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Stephen Waddington

MAY 8, 2018

3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. . #7 7 Creating space for cultural graffiti There’s a related point. 8 Patient data discourse Data privacy is a tricky subject. . #10

Communications 63

Communications Healthcare Print Community 63

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). The media is looking for the biggest headline rather than the significance of the story.” – open survey comment regarding the state of media relations. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Stern + Associates

MARCH 30, 2017

The media is responding to the current digital climate. We’re no longer consuming news from a print newspaper delivered to our door in the morning. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group. Most of us also aren’t.

Newspapers 48

Newspapers Print Media Groups 48

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter).

Apparel 106

Apparel Public Affairs Training Corporate 106

Stuart Bruce

MARCH 19, 2015

The central premise of the book is that every area of modern life is being transformed by changes in society, driven in a large part, but not wholly so, by social media. From these changes and the wealth of evidence he presents Robert draws the conclusion that PR is dead and should be replaced with a new concept of public leadership.

Publicity 60

Publicity Reputation Corporate Leadership 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Public relations statistics from 2020. Social media statistics from 2020. Effect of thought leadership on reputation and sales.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. It’s sponsored content, which is a form of advertising, which is unquestionably paid media.

Software 119

Software Case Study Advertising Advertising 119

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. That is just part of the job description for a media relations specialist.

Agency 136

Agency Analytics Creativity Social Media 136

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

JANUARY 11, 2022

Underneath it all, the leadership team has to balance the blending of cultures. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.” Merging two companies is challenging enough.

Reputation 85

Reputation Technology Tools Data 85

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. They must reconsider how they create, distribute and pitch their thought leadership. Social Media. What impact does this have on communication professionals?

Trends 120

Trends Mobile Media Print 120

PRSay

MARCH 29, 2021

Critics in social media, the British press and elsewhere were quick to question the self-professed naivete of Markle — a worldly woman who was previously married to a film producer — and Prince Harry, who has had his own share of worldly experiences.

Media Training 182

Media Training Training Interviews Media 182

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: 3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. Hot off the printed press. Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

PR 20/20

AUGUST 9, 2016

Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter. This includes, but is not limited to: Analyst relations. Blogger relations. Community relations. Employee relations. Media relations. Crisis communications.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). After all, affecting change is much about leadership and sharing a clear vision. An example media relations workflow is set out below. That is what we do best.

How To 60

How To Software System Employee 60