PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. “Set up meeting with colleagues and internal stakeholders to talk about the dashboard. Seek out “ah-ha” measurement moments.

Social Media 115

Social Media Airlines Media Meeting 115

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MARCH 26, 2024

It’s no surprise that people feel a bit on edge about handing over their financial details to the fresh faces in the industry. It’s on the company to underline the robust security measures it’s put in place. Press releases These are a great chance to announce major milestones to the media.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. As the power of digital and social media has soared, they see new opportunities.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

JUNE 1, 2021

It’s essential to research the media outlet and their audience, of course. Read about the reporters’ background, reporting beats, and previous stories to understand their approach and style. Study their social media to get a feel for personal opinions on issues, followers, and interests. Use examples.

Interviews 268

Interviews Media Construction Report 268

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 126

Communications Crisis Internal International 126

5W PR

JULY 15, 2023

Communicate openly and honestly about the brand, products, and business practices. Share information about ingredients, sourcing, manufacturing processes, and environmental sustainability initiatives. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

Today’s PR programs are less about selling and more about telling… stories that engage prospective customers or partners. We still tell plenty of stories through editorial media, but the old days of email blasts and “smile-and-dial” tactics are over. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 104

Interviews Publicity Technology Social Media 104

PRSay

SEPTEMBER 28, 2020

When speaking with professional communicators and journalists, Lata Nott often finds herself offering directions about her specialty area. In the past], if you wanted to disseminate your opinions, you needed a printing press or access to someone who had one. In her Oct. What does this disruption look like to you in 2020?

Communications 148

Communications Employee Government Nonprofit 148

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 According to a press release published by Marlin Partners, which owns a controlling stake in MW Investment: “The Offer Price represents a premium of 36% to the last traded price of NOK 13.25 Truescope is Croll’s second gig as the top executive for a media monitoring company.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. Brands need to be seen as leaders, so it is not only about offering great products and services, but they must also offer ideas and inspiration.

Trends 118

Trends Leadership Measurement B2C 118

Sword and the Script

FEBRUARY 16, 2021

People have more faith in businesses than they do in NGOs, government or the media. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” 57% are neutral about trust in NGOs. 53% are neutral about trust in trust government; and. Media distrust grows.

Government 143

Government Survey Ethics Media 143

Burrelles Fresh Ideas

NOVEMBER 7, 2023

After a few months, I got a call about an administrative coordinator position at a PR agency. As usual, I accepted the temporary assignment without knowing much about them. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

OCTOBER 18, 2021

Start with the outcomes in mind” and then “measure whether you’ve achieved them,” said Brown, the Navy’s chief of information. The agency has different audiences — veterans, the press and the public at large. Navy veteran, asked panelists about best practices for “filtering information through the fog of war.”.

Public Affairs 86

Public Affairs Communications Crisis Film 86

Sword and the Script

MAY 29, 2018

The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”. It’s not just about content, or search, or conferences, or advertising, or a webinar. How many can you identify with?

Corporate 77

Corporate Communications Survey Employee 77

ImPRessions - Crenshaw Communications

JULY 24, 2018

The announcement generated scores of articles and lots of discussion on social media. Some critics, like the Texas meat processors who spoke out against the measure, may not even have been aware of WeWork’s existence until recently.) ” The witty clapback won plaudits, possibly because it was a measured response.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Beyond PR

SEPTEMBER 12, 2016

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences.

Measurement 40

Measurement Reputation Brand Branding 40

Cision

JULY 8, 2015

What about brands? Q: How has social media changed the way we spread our ideas to others? A: Social media has made it easier for ideas to spread rapidly and cheaply. If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Fact-checking becomes even more important when you’re writing about sensitive topics. Why accuracy in content marketing is important. Fact-checking basics and best practices.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. What do you like most about working in the PR industry? What can you tell me about what you have planned for them? What do you like least?

Employee 120

Employee Agency Meeting Strategy 120

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews.

Crisis 136

Crisis Privacy Airlines Facebook 136

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Going “The Extra Mile” is Good PR, Too If doing things that don’t scale is a good strategy for a startup, what about PR? Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Two great ways to know what’s trending is through Google and social media trends. How do you identify what’s trending? Facebook trending. Twitter trends. Let’s talk. .

Trends 61

Trends Viral Analysis Crisis 61

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Essentially, PR is simply a form of communication, often all about engaging with the public. One of the best things about PR firms is their media connections.

Real Estate 52

Real Estate Small Business Local Reputation 52

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

APRIL 23, 2020

There isn’t any other topic that anyone wants to talk about however trust is at an all-time low. The UK’s response has been daily press conferences. Currently there is no widespread agreement about the number of people who have died from Coronavirus in England. We’ve some indication of what’s to come.

Government 132

Government Crisis Exercises Retail 132