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Book Review: The Nowhere Office – Reinventing Work and the Workplace of the Future

Wadds Inc.

She believes these changes are for the better, tilting the corporate power balance away from the higher echelons and giving employees more say over when, where and how they work. Divided into ‘shifts’ rather than chapters, The Nowhere Office focuses on the professional class, which comprises 40% of the workforce in advanced economies.

Fashion 52
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building. It takes time for writing and filming — and a strong, informed point of view. Packaging a differentiator.

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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C., This is yet another great post for Cision.

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Behind the Headlines With Laura Braden Quigley

Cision

If your organization’s messaging and tactics are stale, corporate-speak or robotic, you won’t inspire action. My knowledge base is a mile wide and a foot deep – just enough to be dangerous. One of my all-time favorite messaging gurus – Frank Luntz – is fond of saying that 80 percent of our life is emotion.

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. Can you say more about how corporations and associations can realize this vision? It should be a real blast for anyone looking to improve their knowledge base.

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Could It Be? Is PR Becoming Unnecessary?

Bad Pitch Blog

During the rainy late winter, I had a damning thought about the industry we bake in: maybe PR professionals aren''t as necessary as we were to the corporate culture. Advertising vs. PR corporate culture educating clients knowledge base Laermer.com newfound urgency PR hits' Twitter @laermer.

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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

All of these things need to be taken into consideration when working with tribal organizations, when working with tribal governments, or even working with non-Native companies and corporations that do business with tribes. I think that for Indigenous public relations professionals, it really is all about leaning into those cultural contexts.

Ethics 82