Wadds Inc.

JANUARY 22, 2024

Public relations is a knowledge-based profession in which much of the day-to-day can be done remotely, but it still requires people skills and human interaction, which the author explicitly states won’t go out of fashion – Hobsbawm positions them clearly as part of the essential mix of successful, productive knowledge work.

Fashion 52

Fashion Knowledge Base Internal International 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Two blog posts each week becomes a permanent SEO-friendly knowledge base. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

PR 20/20

JUNE 22, 2022

How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Recently, HubSpot made major investments in the platform’s account-based marketing (ABM) features and tools. HubSpot offers a slew of free certification courses and also provides users with a knowledge base of helpful articles.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Not utilizing the knowledge and experts you have.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

PR 20/20

OCTOBER 12, 2021

Attendees get access to tons of amazing speakers and thought leaders, presenting on the top marketing trends and beyond. Over the last few years, HubSpot has repositioned itself from a marketing automation solution to a true CRM platform. They simplify campaign management, encourage on-brand assets, and declutter marketing assets.

Enterprise 52

Enterprise Knowledge Base Survey Conference 52

Polaris

AUGUST 28, 2014

If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Start by defining your knowledge base at a high level.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Shift Communications

NOVEMBER 12, 2014

Check them out below and start building up your knowledge base. When you’re looking for more on the marketing side. Marketing Analyst. Your brain (and coworkers like me) will thank you! When you want all the latest around the industry. Brandchannel. BrandSavant. Copyblogger. Social Media Explorer. Social Media Today.

Knowledge Base 141

Knowledge Base Blogging Agency B2B 141

Waxing UnLyrical

NOVEMBER 10, 2014

Here’s how you make marketing people love. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? Quick tip: build a multi-media knowledge base. And this headline speaks for itself. This is yet another great post for Cision.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Communications Conversations

SEPTEMBER 15, 2014

Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. This year, you’ll learn about wearable technology, marketing automation, design, paid media strategies and much more. Back to the sell job–because I want you to go!

Knowledge Base 121

Knowledge Base Community Technology Writing 121

Solo PR Pro

DECEMBER 17, 2019

The Freshbooks study looked at revenue over the past five years for knowledge-based businesses, such as public relations and found that in the U.S. We will also continue to educate the market about the breadth and depth of capabilities of solos and micro agencies in an effort to eliminate myths that limit the opportunities offered.

Knowledge Base 54

Knowledge Base Study Report Agency 54

Presspage

SEPTEMBER 19, 2017

As Maria Winans, Chief Marketing Officer of IBM Cognitive Engagement notes : But is AI a threat to PR jobs? Though there is little doubt that automation will replace blue-collar jobs such as driving, how it will affect knowledge based, white-collar jobs such as public relations remains unclear.

Software 83

Software Technology Knowledge Base Creativity 83

Cision

MAY 11, 2015

Tag management is a digital marketing function where specific “tags” or javascript snippets of code in the head of a webpage are “fired” when something happens on a website. And this is the same technology that you can use with Tag Manager to help measure your PR and marketing initiatives.

Measurement 120

Measurement Tools Analytics Google 120

PR 20/20

JULY 12, 2018

Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in case you missed it) unveiled Service Hub. If you’re not familiar, here’s a quick breakdown on both: SEMrush is the “world's leading competitive research service for online marketing.” HubSpotters have been busy.

Customer Service 43

Customer Service Knowledge Base Google Tools 43

Solo PR Pro

APRIL 12, 2016

As a consultant, it’s important to pursue opportunities for increasing your knowledge base and building upon your skills to help keep them fresh and your mind sharp. Self-driven/clients/market). There is plenty of advice for determining if, when and how you grow your business. Why/why not?).

Knowledge Base 40

Knowledge Base Twitter Marketing Publicity 40

PR 20/20

OCTOBER 2, 2017

HubSpot’s Latest Product Updates Connect Marketing, Sales & Service. Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? They’re powerful alone—but even better when used together.”.

Facebook 57

Facebook Software SEO Knowledge Base 57

PR 20/20

JULY 6, 2020

And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Marketing and sales alignment. Team members are more confident. Weekly Updates.

Training 72

Training How To Course Software 72

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

Bad Pitch Blog

APRIL 12, 2009

Marketing speaks in a foreign language--why not us? Advertising vs. PR corporate culture educating clients knowledge base Laermer.com newfound urgency PR hits' Another suggestion is that we start a new type of PR-speak that only the natives understand. But I''m trying to avoid doing something that can be undone.

Knowledge Base 40

Knowledge Base Education Public Affairs Corporate 40

Deirdre Breakenridge

NOVEMBER 21, 2017

Personal branding is the process of marketing yourself through your career, personality, values, etc. Through both Twitter and LinkedIn, (as well as other social media platforms) undeclared students have the opportunity to expand their knowledge base by becoming aware of information that cannot be portrayed in the classroom.

Social Media 39

Social Media Media LinkedIn Twitter 39

PR Conversations

OCTOBER 12, 2011

The relational perspective of public relations offers a good body of knowledge regarding the concept of organization-public relationships, albeit drawing on other fields such as marketing, organizational theory, conflict resolution and interpersonal communication (see Julia Jahansoozi’s excellent review ).

Knowledge Base 40

Knowledge Base Newspapers Ethics Writing 40

PR 20/20

DECEMBER 5, 2022

HubSpot’s different hubs include: Marketing Hub : Per its namesake, Marketing Hub provides many tools to support your inbound marketing efforts. Some of these tools include email marketing, social media marketing (both organic and paid), landing pages, smart content , and more. If so, use the landing page builder.

How To 77

How To Tools Knowledge Base Meeting 77

PR 20/20

MARCH 15, 2021

Interestingly enough, though, marketers have quite a recent appetite for “newness,” especially when it comes to martech. A recent survey reports that a whopping 60% of marketing leaders plan to increase new martech spend over the next 12 months. For instance: Each hub (marketing, sales, service) has its own level of permissions.

How To 97

How To Knowledge Base Survey Technology 97

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 108

Strategy How To Content Marketing Analysis 108

Cision

AUGUST 12, 2016

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Here’s a few tips we’ve compiled for pitching USA Today.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Buzzstream

MAY 23, 2018

The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest. We’ve added a document covering GDPR in more detail in our knowledge base. As mentioned above there’s going to be a lot that shakes out over the near future as the regulation goes into full effect.

Privacy 48

Privacy Data Policies Tools 48