PR 20/20

JUNE 22, 2022

How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Recently, HubSpot made major investments in the platform’s account-based marketing (ABM) features and tools. HubSpot offers a slew of free certification courses and also provides users with a knowledge base of helpful articles.

Trade Shows 75

Trade Shows Mobile Tools Knowledge Base 75

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Two blog posts each week becomes a permanent SEO-friendly knowledge base. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

SEO 184

SEO Case Study Video Film 184

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Not utilizing the knowledge and experts you have.

Digital PR 113

Digital PR SEO Strategy Knowledge Base 113

PR 20/20

OCTOBER 12, 2021

Attendees get access to tons of amazing speakers and thought leaders, presenting on the top marketing trends and beyond. Over the last few years, HubSpot has repositioned itself from a marketing automation solution to a true CRM platform. They simplify campaign management, encourage on-brand assets, and declutter marketing assets.

Enterprise 52

Enterprise Knowledge Base Survey Conference 52

Shift Communications

NOVEMBER 12, 2014

Check them out below and start building up your knowledge base. When you’re looking for more on the marketing side. Marketing Analyst. Your brain (and coworkers like me) will thank you! When you want all the latest around the industry. Brandchannel. BrandSavant. Copyblogger. Social Media Explorer. Social Media Today.

Social Media 141

Social Media Agency Blogging Knowledge Base 141

Polaris

AUGUST 28, 2014

If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Start by defining your knowledge base at a high level.

Newspapers 100

Newspapers Knowledge Base Real Estate Financial 100

Waxing UnLyrical

NOVEMBER 10, 2014

Here’s how you make marketing people love. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? Quick tip: build a multi-media knowledge base. And this headline speaks for itself. This is yet another great post for Cision.

Blogging 70

Blogging Knowledge Base Storytelling SEO 70

Solo PR Pro

DECEMBER 17, 2019

The Freshbooks study looked at revenue over the past five years for knowledge-based businesses, such as public relations and found that in the U.S. We will also continue to educate the market about the breadth and depth of capabilities of solos and micro agencies in an effort to eliminate myths that limit the opportunities offered.

Agency 78

Agency Publicity Study Knowledge Base 78

Communications Conversations

SEPTEMBER 15, 2014

Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. This year, you’ll learn about wearable technology, marketing automation, design, paid media strategies and much more. Back to the sell job–because I want you to go!

Knowledge Base 121

Knowledge Base Writing Community Marketing 121

Cision

AUGUST 12, 2016

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Here’s a few tips we’ve compiled for pitching USA Today.

Pitching 120

Pitching Newspapers Local Trends 120

PR 20/20

JULY 6, 2020

And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Marketing and sales alignment. Team members are more confident. Weekly Updates.

Training 72

Training How To Agency Course 72

PR 20/20

OCTOBER 2, 2017

HubSpot’s Latest Product Updates Connect Marketing, Sales & Service. Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? They’re powerful alone—but even better when used together.”.

Facebook 57

Facebook SEO Instagram Marketing 57

Cision

MAY 11, 2015

Tag management is a digital marketing function where specific “tags” or javascript snippets of code in the head of a webpage are “fired” when something happens on a website. And this is the same technology that you can use with Tag Manager to help measure your PR and marketing initiatives.

Measurement 120

Measurement Tools Google Analytics 120

PR 20/20

JULY 12, 2018

Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in case you missed it) unveiled Service Hub. If you’re not familiar, here’s a quick breakdown on both: SEMrush is the “world's leading competitive research service for online marketing.” HubSpotters have been busy.

Google 43

Google Customer Service Tools Knowledge Base 43

Presspage

SEPTEMBER 19, 2017

As Maria Winans, Chief Marketing Officer of IBM Cognitive Engagement notes : But is AI a threat to PR jobs? Though there is little doubt that automation will replace blue-collar jobs such as driving, how it will affect knowledge based, white-collar jobs such as public relations remains unclear.

Creativity 83

Creativity Publicity Software Knowledge Base 83

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Advertising Advertising 40

Solo PR Pro

APRIL 12, 2016

As a consultant, it’s important to pursue opportunities for increasing your knowledge base and building upon your skills to help keep them fresh and your mind sharp. Self-driven/clients/market). There is plenty of advice for determining if, when and how you grow your business. Why/why not?).

Twitter 40

Twitter Knowledge Base Marketing Publicity 40

Deirdre Breakenridge

NOVEMBER 21, 2017

Personal branding is the process of marketing yourself through your career, personality, values, etc. Through both Twitter and LinkedIn, (as well as other social media platforms) undeclared students have the opportunity to expand their knowledge base by becoming aware of information that cannot be portrayed in the classroom.

Social Media 39

Social Media Media LinkedIn Twitter 39

Bad Pitch Blog

APRIL 12, 2009

Marketing speaks in a foreign language--why not us? Advertising vs. PR corporate culture educating clients knowledge base Laermer.com newfound urgency PR hits' Another suggestion is that we start a new type of PR-speak that only the natives understand. But I''m trying to avoid doing something that can be undone.

Public Affairs 40

Public Affairs Knowledge Base Corporate Education 40

PR Conversations

OCTOBER 12, 2011

The relational perspective of public relations offers a good body of knowledge regarding the concept of organization-public relationships, albeit drawing on other fields such as marketing, organizational theory, conflict resolution and interpersonal communication (see Julia Jahansoozi’s excellent review ).

Publicity 40

Publicity Communications Newspapers Writing 40

Buzzstream

MAY 23, 2018

The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest. We’ve added a document covering GDPR in more detail in our knowledge base. As mentioned above there’s going to be a lot that shakes out over the near future as the regulation goes into full effect.

Privacy 48

Privacy Data Tools Policies 48

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 108

Strategy How To Content Marketing Brand 108