article thumbnail

New to HubSpot? Here's How to Set Up Your Portal for Success

PR 20/20

The survey mentioned above dove deeper into what types of technologies those 60% of marketers plan to invest in. Because let’s face it—a new technology investment is only as good as the work you put into it during the onboarding stage. Granting your team access is likely the first step in setting up any new technology.

article thumbnail

PR in the age of Artificial Intelligence

Presspage

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Not utilizing the knowledge and experts you have. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

article thumbnail

5 Biggest HubSpot Onboarding Challenges and How to Overcome Them

PR 20/20

Service Hub : Designed to deliver unmatched customer experiences, Service Hub includes various helpful tools, such as a shared inbox, help desk automation, knowledge base functionality, customer feedback, custom surveys, reporting, ticketing, and more. How can we introduce HubSpot to our team and train them on the technology?

How To 77
article thumbnail

INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. The new automation tools allows users to automate or trigger workflows based on ticket statuses, and manage common Service interactions (think: answering FAQs or business hours).

article thumbnail

10 Strategies to Ignite Your Marketing, Sales & Service Automation Platform

PR 20/20

Consider outside technologies too, and how you could bring them under one platform. Get more information about predictive lead scoring from HubSpot's Knowledge Base. Utilization Audit : Before doing anything else, perform a full review of platform usage. Be Smart About Your Data. You can read more about it here.

article thumbnail

4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)

Communications Conversations

Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. This year, you’ll learn about wearable technology, marketing automation, design, paid media strategies and much more. Back to the sell job–because I want you to go!