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PR 101: How to Pitch The New York Times

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Don’t call. Know the paper.

Pitching 120
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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

Start by defining your knowledge base at a high level. Then break that knowledge base down into more specific areas to find your area of specialization—and the topic for your speaking engagements. As part of our PR advice, we recommended he give the story a wider audience by turning his speech into a newspaper article.

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Relationship advice for PR practitioners

PR Conversations

This needs to be translated into practical competencies to become recognised as a vital intelligence-based skills set to close the gap between the “friendliness” focus of relationship building in practice and an informed understanding of research and knowledge-based strategies.

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PR 101: Five Tips for Pitching USA Today

Cision

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. That’s the job!

Pitching 120
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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

I used it to go back and dig through the knowledge base, pull it together, summarize it, develop some insights for me. I was working on an updated plan for a client, and I wanted to do some synthesized research that had been done by medical researchers and social science researchers. Then it became all digitized and computers.

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