Ishmael's Corner

AUGUST 12, 2020

No company in business history has played the scarcity card in media relations with the deftness of Apple. The post Playing the Scarcity Card in Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Media Relations 187

Media Relations Media Storytelling Communications 187

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. How was your transition into public relations?

Communications 192

Communications Sports Journalism Fashion 192

Cision

JULY 25, 2017

This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. Try leveraging the power of earned media. By harnessing the power of earned media you can advance your backlink strategy and grow your search traffic. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Axia PR

FEBRUARY 21, 2024

In the complex world of public relations, securing coverage in top-tier media outlets like The New York Times or The Wall Street Journal is often seen as the ultimate achievement for brand visibility. However, this may not always be feasible or even the most effective strategy for many companies.

Strategy 71

Strategy Media Journalism Company 71

Cision

AUGUST 31, 2016

Journalism and PR have changed over the past several years. The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. The fact is: social media isn’t leaving the PR pitch equation any time soon.

Journalism 206

Journalism Trends Social Media Pitching 206

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. An overlooked part of a strategy is deciding what you won’t do.

Media Relations 111

Media Relations Media Survey Pitching 111

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. It’s an issue that has been attracting heat among public relations communities on social media over the past week. Media organisations employing journalists are a lot leaner than they used to be before the internet.

Journalism 74

Journalism Publicity Crisis Management Training 74

Cision

AUGUST 23, 2016

A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities. You must look beyond Twitter and Facebook with your PR strategy.

Journalism 120

Journalism Social Media Study Media 120

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Stern + Associates

MARCH 17, 2017

The post Why Research is Key to Your Media Relations Strategy appeared first on Stern Strategy Group. The value of coverage is questionable, and how news is consumed and shared is as diverse as it is constantly changing. Our mindset.

Media Relations 74

Media Relations Strategy Media Groups 74

Stern + Associates

SEPTEMBER 26, 2017

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group.

Media Relations 76

Media Relations Strategy Media Pitching 76

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Owned Media, Earned Media, Converging Media.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. And we agree that nothing is quite as rewarding as securing that one BIG media placement. .

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. There is a Search Engine Journal but no Sales Tech Journal. Chili Piper is an inbound conversion platform for B2B revenue teams.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Stern + Associates

APRIL 20, 2017

The post PR Pro Vs. The Machine: The Human Side of Media Relations Strategy appeared first on Stern Strategy Group. At least, if we’re to believe the endless stream of stories from futurists predicting the collapse of the.

Media Relations 79

Media Relations Strategy Media Groups 79

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Funding is a form of validation and acquisitions signal a strategy – those things impact the market. Because people follow the money.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Alan Murray, who spent years at the Wall Street Journal as a reporter and editor before taking the reins at Fortune magazine, summed it up this way: ‘One, they don’t trust us.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives.

Survey 76

Survey Media Relations Report Media 76

Sword and the Script

MARCH 10, 2019

5) planning and strategy (37%). Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. 3 PR Trends in Tactics, Measurement and Organization.

Survey 98

Survey Media Relations Corporate Communications 98

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

Twitter 100

Twitter Media Relations How To Media 100

Stern + Associates

APRIL 4, 2017

” Social media. The post 3 Ways to Revamp Your Media Relations Tactics appeared first on Stern Strategy Group. Did you know 2015 was the worst year for the newspaper sector since the Depression? Today’s children will likely never understand the meaning of “hot off the presses.”

Media Relations 81

Media Relations Newspapers Media Social Media 81

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. As the Onclusive report notes, “The media ecosystem is not dying. So, what’s PR to do about it?

Survey 91

Survey Journalism Study Pitching 91

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. Dark Reading is perfect for enterprise IT and network security professionals, providing the most up-to-date information about products, management strategies, architectures and security policy. Dark Reading. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

Stern + Associates

APRIL 12, 2017

The post How to Put the “Relationship” Back in Media Relations appeared first on Stern Strategy Group.

Media Relations 79

Media Relations How To Media Groups 79

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Paul Business Journal). Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

MAY 7, 2021

Not every billionaire CEO needs a big public relations team, apparently – just ask Elon Musk. But many successful founders do have an innate grasp of PR and media strategy. But when it comes to the hand-to-hand combat of media relations, an instinct for the game surely helps. But it also had a big problem.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 64

Journalism Brand Branding Advertising 64

Doctor Spin

FEBRUARY 22, 2024

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. What is a PR Strategy? Why is it important?

Strategy 76

Strategy eBook Consumer Fashion 76

Stern + Associates

APRIL 19, 2017

The post 4 Tips for Landing Coverage in the Current Media Relations Jungle appeared first on Stern Strategy Group. Nearly 100 days into the new administration, the tempo of – and demand for – political news shows no signs of slowing. Coupled with other shifts, such as the continued.

Media Relations 69

Media Relations Media Groups Strategy 69

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. Confab, The Content Strategy Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195