PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 192

Communications Sports Journalism Fashion 192

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. They should be an integral part of any B2B PR strategy. . More thought leadership opportunities. All PR teams want to earn coverage in top-tier media outlets. Fewer paywalls = more eyeballs.

B2B 319

B2B Company SMB Automotive 319

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Ethical leadership is critical. Would you please tell us more about this latest ethics study? We found several key things.

Ethics 52

Ethics Leadership Training Study 52

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. It’s probably the best resource for thought leadership about our business. PRWeek PRWeek has plenty of different newsletters that take the pulse on the PR world.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

JULY 15, 2016

But the fight for philanthropic share of voice is a fierce one, so smart strategies and tactics are needed. Leverage leadership expertise. The post Winning PR Strategies For Nonprofits appeared first on Crenshaw Communications. Numbers tell the story. Work with an exec who “gets it.”

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. So what’s your digital strategy lacking? Capitalize on these changes by tapping into your personal networks to greatly increase the distribution of thought leadership content.

Leadership 81

Leadership Strategy Energy Advertising 81

PRSay

NOVEMBER 21, 2022

The rising influence of communications in the business world is another theme that emerged during the conference, Sing told John Elsasser, Editor-in-Chief of PRSA’s award-winning monthly publication Strategies & Tactics and the host of S&T Live. In your PR career, “When you see an opportunity for yourself, take it,” Sing said.

Leadership 60

Leadership Conference Retail Storytelling 60

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Methodologies for optimizing strategies and proving business impact to the C-suite. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Wadds Inc.

JULY 7, 2022

The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis. A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics.

Leadership 52

Leadership Publicity Energy Crisis 52

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Having determined purpose, next we have to decide the strategy on how to implement it. By Anne Gregory, PhD, FCIPR. Principles.

Leadership 111

Leadership Publicity Government Journalism 111

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. During the event, its host John Elsasser, editor-in-chief of Strategies & Tactics , extended his interview with Hardin that was published in the May issue.

Publicity 147

Publicity Journalism Media Education 147

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stern + Associates

MARCH 8, 2023

Her co-authored book, “ Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership ” – a Wall Street Journal, USA Today and Publishers Weekly bestseller – equips women with the tools to flourish in senior leadership roles. In fact, research shows it’s crucial for success.

Leadership 93

Leadership Groups Viral Crisis 93

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. Communications and journalism majors studied the communications process in college and understand the concepts of sender, medium, receiver and message. Before I was born, my parents brought a Golden Retriever puppy into the family.

Employee 189

Employee Communications Internal International 189

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

SEPTEMBER 9, 2021

Alma mater: University of North Carolina at Chapel Hill, Hussman School of Journalism & Media. Why is leadership service at PRSA important to you? John Elsasser is PRSA’s publications director and editor-in-chief of its award-winning publication, Strategies & Tactics. Location: Indian Trail, N.C.

Meeting 140

Meeting Banking Local Leadership 140

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

Stern + Associates

SEPTEMBER 20, 2022

A seasoned practitioner and executive named a “Next Generation Business Thinker” by the Financial Times, Wooten presents tactical and practical research-backed frameworks to guide decision makers on all matters related to leadership, strategy, and organizational culture. How to Emerge from Crisis a Better Organization.

Leadership 62

Leadership Crisis Management Crisis Financial 62

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Customers are upgrading and updating everything from technology to influence. Over to you.

Strategy 52

Strategy Training Insurance Insurance 52

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Confab, The Content Strategy Conference. Dates: April 5 – 7, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Stern + Associates

JULY 5, 2023

Named the World’s #1 Business Thinker by The Wall Street Journal and co-founder of The Management Lab , an organization that builds platforms and tools to support high-velocity change, Hamel is a sought-after speaker and advisor for the most prestigious leadership events around the globe.

Creativity 62

Creativity Groups Strategy System 62

Barokas

DECEMBER 5, 2019

As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Chapter 4 Influence Strategies Senior Pros Prefer to Use. Neill is an assistant professor at the Baylor University in the Department of Journalism, Public Relations & New Media. Page Center.

Ethics 115

Ethics Journalism Conference Study 115

Reputation Us

NOVEMBER 28, 2022

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. His leadership decisions have spilled even more. One of a leader’s primary responsibilities is to execute on a strategy.

Twitter 78

Twitter Banking Financial Employee 78

PRSay

JULY 10, 2023

Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand. Among them, do brands have a responsibility to develop a public political strategy? For communicators, there are urgent questions.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

AUGUST 19, 2021

Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? Name: David Marshall, Ph.D., Location : Baltimore.

Meeting 196

Meeting Education Ethics Leadership 196

PRSay

SEPTEMBER 26, 2022

As PR professionals, “We should be working with senior leadership to first ensure that how data is being accessed and protected is legally compliant in your state, your country and your industry,” said Michele E. A recent KPMG survey found that 40% of U.S. consumers don’t trust companies to use their data ethically. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The answers to these questions will dictate strategy and help PR specialists discern what storylines can achieve the visibility they need. For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. She joined the Condé Nast Italia team in 2013, and explains how NewsWhip has helped to tackle the challenges of journalism in the digital age. “As Trend spotting in journalism.

Data 68

Data Trends Journalism Print 68

PR for Anyone

OCTOBER 18, 2023

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Enterprise Construction Technology 130

Victorious PR

JUNE 23, 2023

Victorious PR understands the power of shaping market perception through strategic media placements, thought leadership, and community engagement. Victorious PR, with Kennedy’s extensive expertise in the crypto space, excels at developing thought leadership strategies and cultivating community engagement.

Leadership 52

Leadership Community Industry Journalism 52

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Does it include thought leadership? Don’t reinvent the wheel for things that are working, and don’t repeat past mistakes.

Strategy 60

Strategy Media Pinterest Storytelling 60

Shift Communications

AUGUST 29, 2023

As Silicon Valley VC investor Ben Horowitz famously said, “ The story is the strategy… You can have a great product, but a compelling story puts the company into motion. The corporate leadership opportunity right now is big. Here is what our survey of 1,000 employed U.S.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. There’s no buy-in at the top . No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. The following five strategies helped me to go from seasonal sales associate to Environmental Coordinator at Patagonia and led me from D.C. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171