Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. impressions of people using that hash tag on Twitter and Facebook.

Case Study 113

Case Study Journalism Study Instagram 113

Landis PR

SEPTEMBER 7, 2021

A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”. Today, SJSU teaches social media in the Business, Communications and Journalism majors.

Social Media 104

Social Media Marketing Media Analysis 104

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 94

Survey Industry Leadership Study 94

Deirdre Breakenridge

NOVEMBER 23, 2016

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. To that end, this year’s roundup is uh-mazing. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Storytelling success stories. Twitter [link]. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. Barbara Rozgonyi on Twitter. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Currently, on Twitter there are something like 6,000 tweets/second. Where do you see PR going in the next five years? Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

MARCH 5, 2019

Beyond politics, however, such agreements can be useful for business and technology PR and storytelling. Get it in writing. This is why it’s smart to get the “agreement” in writing over email (“Can we chat off the record?”) Let me know in the comments or on Twitter @chrisharihar. Sulzburger, thus breaking the agreement.

Guidelines 136

Guidelines Crisis Management Report Meeting 136

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public.

Software 0

Software Media Leadership Journalism 0

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. In fact, storytelling compels users to convert more effectively. Want to deliver valuable content in 2016? Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

JUNE 25, 2015

Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Ishmael's Corner

JANUARY 27, 2015

Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 190

Writing Communications Marketing B2B 190

Cision

JULY 30, 2015

But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so. Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Follow her on Twitter: @jenlawhead. Not feeling confident that you have all of the facts or expertise?

Interviews 120

Interviews How To Media Infographics 120

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. Social media platforms like Twitter serve up wacky as well as useful fodder in a never-ending stream. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Stephen Waddington

DECEMBER 15, 2021

They have a combined following of 59 million across Facebook, Google and Twitter. It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense. It clearly isn’t enough.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? And storytelling is a key part of that. They’re the best reporters.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing.

Crisis 0

Crisis Reputation Study Trends 0

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley.

Marketing 251

Marketing Resources Content Marketing Leadership 251

OnePitch

APRIL 14, 2022

We read that you are a strong B2B health writer and storyteller. How has your strength in writing helped propel your career? What tips do you have for those trying to enhance their writing ability? I’m a big fan of writing courses, and would also say that to be a great writer, you must consume a lot of news.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Mindful Marketing

OCTOBER 5, 2016

With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. Now it’s more about your Twitter and Linkedin connections.). But one element to PR success remains the same – a strong network. Measure results.

Measurement 62

Measurement LinkedIn Storytelling Meeting 62

Rock the Status Quo

FEBRUARY 3, 2015

We worked with their HR department to create a real position, writing a fun job description and posting it on Facebook, Monster, and Indeed.com. We offered a media exclusive, then let Twitter run with the story for a while. Put on your storytelling cap and head over to my website to choose your questions!

Agency 100

Agency Advertising Advertising Twitter 100

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. We wanted our so-called partners to write or broadcast stories about our clients. How do you do it? As always, a few tips: Find a p artner. –John.

Television 75

Television Groups Storytelling System 75

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. High Income Business Writing. The #AskGaryVeeShow. Want to get on the show? Discusses topics in marketing weekly.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers. Journalists want to write stories that will engage their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Beyond PR

JANUARY 18, 2018

When a well-respected journalist or blogger writes about your brand, that single article has the potential to reach thousands of potential customers, some of whom will end up buying your product. Let’s stop considering the art of storytelling and the science of data as being mutually exclusive. Follow him on Twitter @cglynch.

Media 75

Media Advertising Advertising Measurement 75

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). of journalists consider Twitter to be the most-valuable social channel. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Her research, teaching and consultancy focus on issues related to CSR and PR, looking in particular at storytelling and measurement.

Training 80

Training Measurement Technology Engineering 80

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). of journalists consider Twitter to be the most-valuable social channel. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. lXerqF1BDC.

Marketing 40

Marketing Content Marketing Television Storytelling 40