Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. We are all part of the hype-o-system). Here’s how pros deal with it. Yeah, PR too, obviously.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. We are all part of the hype-o-system). Here’s how pros deal with it.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Solo PR Pro

DECEMBER 27, 2022

Impact Players and Stu Opperman, APR expanded the scope of work and billings for several clients (including Memorial Healthcare System and Make-A-Wish Southern Florida) and, as president, Stu led PRSA’s Greater Fort Lauderdale chapter through a comeback after COVID-19. Gayle was the only sole practitioner to win awards this year.

Print 58

Print Financial Journalism Healthcare 58

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Ishmael's Corner

APRIL 7, 2015

Her film takes a raw look a foster care system that stops supporting kids at a certain age. For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). But I didn’t want to portray them merely as victims of a broken system.

Film 60

Film Internal International Storytelling 60

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. Although it wasn’t necessarily something he had planned all along, Doug admits that transitioning from a role in journalism to one behind-the-scenes in PR made perfect sense on his career journey. Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. What can a New York PR agency learn from the cautionary financial tale of the last decade? A lot, actually.

Film 149

Film Real Estate Banking Financial 149

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

JUNE 24, 2018

With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. Deirdre: When it gets tough, I rely on a strong support system. Q: What’re your favorite tools for your brand?

Storytelling 106

Storytelling Technology Course Privacy 106

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. E-mail blast providers can help you set up a distribution system in short order. How do you do it? I would be happy to hear from you. –John.

Television 75

Television Storytelling Groups System 75

Solo PR Pro

JANUARY 7, 2019

You can develop your own monitoring system using your current social media dashboards or consider one of these recommended by Business2Community. Expanding brand journalism with video, podcasts, and long-form content will serve this growing desire for shared experience and storytelling. PR Metrics. Ready for the New Year?

Trends 45

Trends Google Crisis Management Data 45

Doctor Spin

DECEMBER 3, 2023

Source: Journal of Public Relations Research 1 Hallahan, K. Journal of Public Relations Research, 11, 205–242. By using dynamic language with metaphors, jargon, contrasts, spin, and storytelling , leaders can tailor their messages to resonate with different groups, whether employees, stakeholders, or publics.

How To 52

How To Leadership eBook Journalism 52

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Like Burrelles, most media monitoring companies already built some form of AI into their systems.

Writing 192

Writing Communications Marketing B2B 192

NewsWhip

JUNE 10, 2021

And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. It’s almost as if you’re setting up your own sonar system in your company, and what you have to do then is take all that data. 18: The future of storytelling in healthcare communications. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Ishmael's Corner

OCTOBER 29, 2014

This doesn’t mean gaming the system which only delivers short-term benefits. It means working within the system. Still, even the cursory information from Facebook reminds PR to emphasize visual storytelling and content with an emotional dimension that prods an action on the part of the reader.

Facebook 148

Facebook Storytelling Media Retail 148

Ishmael's Corner

APRIL 14, 2015

But, and here’s the kicker, people who suppress their true self for too long can suffer from stress, burnout and even health problems involving the immune system. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear?

Advertising 60

Advertising Advertising Storytelling Journalism 60

NewsWhip

DECEMBER 5, 2019

Melisa Miller, Alliance Data Systems. Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. Tricia Griffith, The Progressive Corporation. Marillyn A.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

PR 20/20

FEBRUARY 6, 2020

He’s specialized in customer relationship management, marketing automation and sales support systems, and his work has been cited in some of the world’s most prominent publications. Founded in 2010 and acquired by Google in 2014, DeepMind’s goal has always been to accelerate the field, and to research and build AI systems.

Marketing 74

Marketing Conference Content Marketing Agency 74

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

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Resources Marketing SEO Engineering 53

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Corporate email systems filter out most externally originated messages, commercial or otherwise. PR, marketing, sales and journalism. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

MARCH 30, 2018

The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. Unsupervised learning doesn’t need training data but instead has the system learn on the fly. It represents the kind of value you can get when you pair good data with great technology.

Publicity 85

Publicity Training Technology Data 85

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. In PR there’s never been winners or losers, but people and systems that confront and interact in a perfect relational balance. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. In June 2018, Newmark’s foundation reportedly gave $20 million to the CUNY Graduate School of Journalism, which was then renamed the Craig Newmark Graduate School of Journalism.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Cision

MAY 21, 2015

Smart Time Online is a podcast created to help entrepreneurs create smarter systems online. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. The Brand Advantage Journalism Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Smart companies are using systems to actively reach out and manage this process and use the feedback for improving the quality of their product and service as well as for performance reviews of staff.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Top tip: Hashtag journalism Journalists seeking comment or information for articles post on Twitter using these hashtags. They are typically looking for information, case studies or comment.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. A lead form for a magazine’s free email newsletter is another.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. There is a new creativity in brand journalism but the feel is brand advertising. Our clients are frustrated with legacy systems.

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