Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

Writing 194

Writing Communications Marketing B2B 194

NewsWhip

DECEMBER 5, 2019

Melisa Miller, Alliance Data Systems. The increase has come as institutional investors—citing research on the business benefits of diverse leadership—have pushed for new blood in boardrooms.” Katherine is a Content Strategist working at the confluence of journalism + marketing. Tricia Griffith, The Progressive Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Ishmael's Corner

APRIL 14, 2015

But, and here’s the kicker, people who suppress their true self for too long can suffer from stress, burnout and even health problems involving the immune system. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear?

Advertising 60

Advertising Advertising Storytelling Journalism 60

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Beyond PR

MARCH 30, 2018

The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. Unsupervised learning doesn’t need training data but instead has the system learn on the fly. It represents the kind of value you can get when you pair good data with great technology.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Corporate email systems filter out most externally originated messages, commercial or otherwise. PR, marketing, sales and journalism. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. In PR there’s never been winners or losers, but people and systems that confront and interact in a perfect relational balance. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. In June 2018, Newmark’s foundation reportedly gave $20 million to the CUNY Graduate School of Journalism, which was then renamed the Craig Newmark Graduate School of Journalism.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Cision

MAY 21, 2015

Smart Time Online is a podcast created to help entrepreneurs create smarter systems online. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. The Brand Advantage Journalism Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. A lead form for a magazine’s free email newsletter is another.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Cision

APRIL 5, 2017

You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. There is a new creativity in brand journalism but the feel is brand advertising. Our clients are frustrated with legacy systems.

Report 225

Report Media Advertising Advertising 225