Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 105

Media SEO Analytics Analysis 105

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Search Engine Journal. Seo by the Sea. Adweek Online. Social Media Today. MarketingProfs.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. million in 2016.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 138

Study Media Relations Media Measurement 138

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Check out (and follow) Moz’s list, Most Influential SEO via Wefollow , for more.

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Sword and the Script

MAY 7, 2019

I like to use domain authority , which was invented by an SEO software company called Moz. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. So, all things considered, DA is a pretty good measure of quality, in my experience. The higher the number the more credible the site.

Google 131

Google Banking Engineering Web 131

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Was The Wall Street Journal categorised as an international title or a national newspaper? The other figure was 30 times higher!

Data 120

Data Measurement Examples Tools 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Tracks include content strategy, core content concepts, future of content, and content management and measurement. MozCon is geared for SEOs (i.e. practitioners of SEO), agencies, content marketers, marketers of all stripes and marketing executives. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” ” she told me.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Waxing UnLyrical

OCTOBER 10, 2016

With my obsession with music, I’ve been keeping one foot in journalism, reviewing music and interviewing artists for SoulBounce.com and other websites. It’s one thing to make people listen, but measuring it is key. Why do you care about Social PR? Social PR makes the world go around.

Measurement 40

Measurement Energy Retail Creativity 40

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 42% to maintain or secure additional budget. Read more: Is Media Relations Getting Harder?

Survey 103

Survey Marketing B2B Content Marketing 103

Beyond PR

JULY 7, 2016

Check out our recent blog post, SEO and Discoverability: Similar, But Not the Same for more content discoverability tips. Set your contest up for success by having clearly-defined goals, guidelines and methods for measuring/announcing the results. Optimizing your overall web presence is also important. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 92

Agency Trends Marketing Survey 92

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Conference 66

Conference Measurement Tourism Twitter 66

Stephen Waddington

MAY 5, 2019

Adding SEO and social data to pitches adds huge value for time pressed journalists. Views are the most common measure of success for publishers. The goal of journalism in 2019 is to provide coverage so informative and reliable that people around the world are willing to pay for it. Trust has become a business model. #2

SEO 60

SEO Media Relations Pitching Report 60

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. I would advise marketers to measure twice and cut once. There’s almost a land rush mentality.

Leadership 40

Leadership Survey Enterprise Conference 40

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Waxing UnLyrical

SEPTEMBER 26, 2010

Why God did not create the universe , by Stephen Hawking and Leonard Mlodinow, from the Wall Street Journal (you may not be able to read this online if you don’t have a subscription). Why: Regardless of whether you believe in a higher power or not, it will should leave you thinking. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

NOVEMBER 23, 2010

In journalism, reporters are never outright paid for favorable articles. Sure, they may accept free lunches or attend free events, but the idea of money exchanging hands in journalism smacks of corruption. Should the same hold true for bloggers? Lots to think about, however I doubt anyone will be rushing to pay me anytime soon.;)

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Paine or Don Bartholomew would be better suited for that).

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

AUGUST 22, 2010

Note to Vivek Oberoi: now would be as good a time as any to get your head out of your a$$ , from The Secret Journal of Rakesh Jhunjhunwala Why: I’m not keeping with the fecal orifice theme intentionally, believe me. This one’s especially for my Indian (and those who “get&# India) peeps and tweeps. These fine folk did: Jan.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

OCTOBER 27, 2010

He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter. Thanks so much for stopping by WUL!

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Local news and indy journalism more trusted. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. And then you’ll know how journos feel when they get pitches that are completely off-topic, rambling pieces of nonsense or, worse still, just plain boring.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Some of these syndications, or “pick-ups” are better than others. Notified adds coverage books. Image credit: Pixabay.

Software 118

Software Case Study Advertising Advertising 118

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements. It’s a brutal level of abstraction.

Google 119

Google Data Government Social Media 119

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

Measuring success. Now, it’s time to see the ‘value’ of these links from an SEO perspective. However, each agency measures success and reports links and coverage in different ways, which makes this section rather tricky. Once your pitch has been sent out to journalists, you’re hopefully going to start seeing links come in.

Digital PR 161

Digital PR Tools Pitching Film 161