3 ways to drive better SEO results for any website

PR Daily

That’s where great content and a solid SEO strategy come into play. The domain authority score is based on things like page speed, overall SEO performance, quality content, backlinks and more. 5 tips for improving website SEO.

SEO 164

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

SEO 203

How PR pros miss the mark on SEO

PR Daily

One of the most consistent opportunities I see missed by PR pros and marketers is creating content that they believe is optimized for search by targeting particular keywords, but is otherwise lackluster content,” says Cyrus Shepard, an SEO strategist with Moz. How can you measure progress?

SEO 168

6 best SEO tools for marketing newbies

PR Daily

You know SEO is important for building your online presence. What tools can help you measure your ranking and help boost your performance? You have correctly determined that search engine optimization (SEO) is important for your business or organization.

SEO 167

Five Easy SEO Tricks to Improve Your Next Press Release


What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO.

SEO 176

TrendKite Incorporates Moz to Launch First-Ever PR SEO Measurement Capability


Today, TrendKite becomes the first and only PR Analytics platform to offer SEO (Search Engine Optimization) measurement for PR. Product Updates

SEO 136

10 crucial metrics to measure your pitching efforts

PR Daily

Here are the metrics that every PR pro should measure. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ].

8 metrics to measure the success of a guest post

PR Daily

Here’s what you should measure. Using an SEO strategy when putting together your guest-contributed articles will ensure you’re doing everything you can to increase the ranking of your website for certain keywords.

PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? Does this mean that PR is impossible to measure? Numerous benefits accrue from active PR measurement. How to Measure PR. PR Measurement

Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.

SEO 171

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential.

Why PR pros should be part of your SEO and social media teams

PR Daily

To make a real impact on a brand’s SEO, a link has to accompany the media placement. And, this will increase your SEO.”. The post Why PR pros should be part of your SEO and social media teams appeared first on PR Daily.

SEO 171

10 measurement essentials for PR

PR Daily

Measurement has been a bugaboo of the PR industry for years. This doesn’t mean PR is impossible to measure. Every company with a solid PR strategy strives for the golden SEO status of Google’s first page. Measure your rank in Google regularly.

Short and Simple Ways of Making Your Instagram Account Boost SEO

Waxing UnLyrical

Some tips on how you can make your Instagram account SEO-friendly: Define What You Want Instagram to Achieve. It’s really very important to define the goals to achieve measurable success on Instagram. Integrate SEO into Your Instagram Account. Guest post by Kristen Smith.

SEO 73

How PR and SEO are coming together

PR Daily

The Cline Group sees the PR/SEO integration as a seven-step process: Set goals and key performance indicators. Measure results. Search engine optimization is the practice of making your content findable in the right internet search context.

SEO 171

How to measure blogging efforts

Axia PR

It’s also great for SEO and positions your company as a thought-leader in its industry. Hopefully, you’re measuring certain figures, like blog views and blog subscribers. Owned media Blog Measurement

Measuring PR's SEO Impact: Backlinks and Domain Authority


In our new eBook, Measuring PR Impact , we set forth a structure for measuring PR based on Brand, Digital and Bottom Line Impact. Here are the details of our approach and some advice for measuring SEO impact whether you use TrendKite or not. The SEO Impact of PR. That’s what SEO (search engine optimization) is all about. Media mentions are great for SEO, but mentions in some publications pull more weight than others.

SEO 48

4 Ways to Leverage Google Analytics for PR Measurement


From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Plus, having diverse traffic sources improves SEO. Best Practices Featured Google Analytics PR measurement

Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

Muck Rack’s “The State of PR 2019” report revealed that measurement remains PR pros’ biggest challenge with 72% saying they struggle to measure the business impact their efforts produce and 65% saying they lack quantifiable metrics for their campaigns.

Report 171

How PR pros can use SEO strategies

PR Daily

SEO and PR have long been distinct, with SEO based on numbers and PR being the more creative side. Google got better, and the SEOs got smarter; Google got better still, and SEOs got even smarter, and so on. Measurement. Technical SEO.

SEO 148

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. We use social media listening tools, review market research, and create SEO-enhanced content. And how to measure the other activities that a PR group delivers?

How Google’s Medic update affects health care SEO—and what you can do

PR Daily

Changing algorithms can wreak havoc for your SEO results. If your website was dinged by the Medic update, here are a few measures you can take, based on Google’s guidelines: Make sure that the purpose of your website matches the intent of the user.

SEO 153

3 reasons your SEO efforts fail

PR Daily

Even with an SEO plan in place, there is a good chance it isn't working the way you hoped. There are a number of reasons your SEO strategy is failing to get you to the coveted front page. Treating SEO as a one-time project can only do so much, and it's likely to be very little.

SEO 124

How PR pros can conquer SEO strategies in 2018

PR Daily

RELATED: Join us in San Diego for the Measurement for Communicators Conference.]. Securing relevant links to your website is an important SEO strategy, but as with your content, make sure each link request is relevant. Google isn’t the only search engine that can affect your SEO.

SEO 131

10 ways to combine SEO and content marketing

PR Daily

Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing. Setting common goals is the first step to make SEO and content marketing work together to bring additional revenues. Measure your results.

SEO 171

Tracking News Releases and Measuring Success

The Proactive Report

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media.

A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience.

How marketers can conquer local SEO efforts

PR Daily

FREE WEBINAR: How will you begin your measurement strategy? Learn how to master measurement in this one-hour session. ]. There are several ways you can boost your local SEO rankings—and doing so could be the key to growing a successful business.

Local 78

The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. How to Find Your Most Popular Content… So You Can Create More!

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

B2B PR Sense

So how do you stand out from the crowd and go from SEO wannabe to SEO master? SEO errors you can make. This, combined with your growing knowledge of SEO, will help win you a prime spot on any search results page. And it's another SEO tactic many ignore.

B2B 171

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Marketing measurement statistics. Search marketing and SEO statistics. Search Marketing and SEO Statistics. Pressing Questions on SEO ). Marketing Measurement Statistics. Many of the posts published here are heavily weighted with surveys and reports.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it.

If Social Sharing Doesn’t Contribute Much to SEO, Why Bother Measuring It?


If you just spit your coffee across the room and said, “What do you mean, social sharing doesn’t contribute much to SEO?” Please give us a few minutes to explain. Don’t worry. We’re not going to try to convince you that social engagement isn’t important. It is.

SEO 78

Why coverage measurement metrics count

The Resolution Blog

When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. Link count within PR coverage is another key element to measurement.

PR Search 2013 vs. 2014


Industry Insights & Trends PESO PR industry PR measurement PR search PR SEO PR tips PR tools PRTech public relations Can you imagine a world without Search? Take a deep breath. Now think about all the things you search for in a day. Go on, do it.

Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML]. They may be an SEO vendor, but they get PR.

SEO 94

How to Update Your SEO-Based Content Marketing Strategies for RankBrain

PR 20/20

SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”.

SEO 94

Facebook SEO and Post Search: What it Means for Brands

Shift Communications

Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This would be a great time to bring your SEO team together with your social media team and get them on the same page.

Boost your health care practice’s SEO

PR Daily

Clinics that rank better invest in content marketing and search engine optimization (SEO) to drive more traffic to their websites. Local SEO makes it easier for local users to find you. Measure what’s working.

SEO 85

3 ways to measure genuine online engagement

PR Daily

They may collect data, but they are still struggling with knowing exactly what, where and when to measure. That's why many of us cling to very simple measurements of success like page views and "likes.". Why is measuring engagement more important? Always be testing and measuring.