ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. We use social media listening tools, review market research, and create SEO-enhanced content. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes?

Measurement 189

Measurement How To Guidelines Web 189

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s So, SEOs need to think differently about how we build and work with brands. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. It’s a great read —check it out here.)

SEO 62

SEO Study Branding Brand 62

Axia PR

NOVEMBER 8, 2022

You can implement search engine optimization strategies to measure your digital marketing and improve search rankings. A robust SEO strategy can help you to rank more competitively and allow you to drive more web traffic.

SEO 110

SEO Measurement Strategy Web 110

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Message optimization (SEO for PR). Measure how much. Your message matters.

Branding 370

Branding Brand SEO Engineering 370

Prowly

FEBRUARY 26, 2025

However, now digital PR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. Don't focus on chasing links just to boost SEO. This is important and measures general brand awareness. Branded search growth - how many people are searching for you on their own?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. Reach Reach can be useful when evaluating popular media outlets or those with strong SEO rankings. How to measure media impressions and reach for PR? But there is a better way to do it. Social platforms (e.g.,

Media 104

Media Measurement SEO Instagram 104

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. That goodness may just be getting better, according to a presentation by Rob Ousbey of Moz titled, The Evolution of SEO. He’s not the only SEO to believe it. It runs about 25 minutes long.

SEO 139

SEO Engineering Google Study 139

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 164

SEO Content Marketing Marketing Software 164

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. But I come from a, an SEO background. Whereas if you’re speaking to the SEO manager of a large brand who wants links then they understand it.

Digital PR 62

Digital PR Measurement SEO Google 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124

Trends SEO Leadership Print 124

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

Prowly

DECEMBER 11, 2024

MONITOR COMPETITORS WITH EASE 24/7 Website traffic and SEO To effectively track your competitor, you need to know what they're doing with their website. Luckily, many SEO tools can reveal what kind of SEO campaigns your competitors are working on and the results they bring. Prowly will do it all for you.

Print 104

Print Analysis SEO Tools 104

Agility PR Solutions

AUGUST 19, 2024

From social media campaigns to SEO tactics, businesses out there make sure they leave no stone unturned when it comes to reaching out to their target audience.

Measurement 123

Measurement How To SEO Social Media 123

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. The platform’s professional audience and strong SEO performance make it ideal for thought leadership and corporate announcements.

Social Media 109

Social Media Branding Brand Crisis Management 109

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Search marketing and SEO statistics. Search Marketing and SEO Statistics. Pressing Questions on SEO ). Marketing Measurement Statistics. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Context in Marketing ).

Content Marketing 140

Content Marketing SEO Social Media Publicity 140

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. If you dont know what to measure read this transcript of the #MeasurePR chat. SEO : No matter how good your content is, if it’s not found and read it’s of no use at all. It’s free.

Analytics 228

Analytics Infographics SEO Software 228

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Precious time to learn new skills or get better at measuring your work… №2. There is no silver-bullet in PR measurement.

How To 181

How To SEO eBook Measurement 181

Prowly

FEBRUARY 20, 2025

This includes social media, websites, online review platforms, SEO performance, and more. SEO and content Do keyword research to find relevant opportunities in your industry and create great content for them. No matter the industry or business, SEO can give a massive return on investment when done right.

SEO 104

SEO Analytics Tools Google 104

Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Everything is measurable and measured.

SEO 204

SEO Analytics B2B Measurement 204

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! From there, outline your specific goals, making sure they’re measurable and achievable. In other words, you need a content strategy.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

SEO 120

SEO Automotive YouTube Video 120

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Plus, having diverse traffic sources improves SEO. Keep an eye on organic and search traffic to ensure you have a good mix of sources.

Analytics 120

Analytics Google Measurement SEO 120

Prowly

NOVEMBER 21, 2017

The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. With Google Analytics, you get hard data to use as a valuable reference for your campaigns. This comprehensive step-by-step guide will walk you through GA.

Analytics 149

Analytics Google Measurement Data 149

Prowly

FEBRUARY 28, 2025

And all of your online mentions are crucial in building your brand awareness, bringing in traffic, and boosting your SEO position. Tracking unlinked mentions: the traditional SEO approach Step 1: Recognition Identify brand mentions by using media monitoring tools ( Prowly , Semrush, Brand24) by tracking mentions across the Internet.

SEO 104

SEO Print Social Media Tools 104

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”.

Measurement 120

Measurement Analytics Google Trends 120

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

Onclusive

JANUARY 28, 2015

Industry Insights & Trends PESO PR industry PR measurement PR search PR SEO PR tips PR tools PRTech public relations' Now think about all the things you search for in a day. Go on, do it. Now that you’ve thought about it, without Search… How would you know where … Continued.

SEO 150

SEO Measurement Trends Tools 150

Contently - Strategy

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient.

SEO 86

SEO Content Marketing B2B Tools 86

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? Ahrefs is known for their SEO strategy (after all, they're an SEO tool!), Measuring behaviors like shares, comments, or newsletter openings can tell you how actively people interact with your brand content and communications. Are you looking to: Increase brand awareness?

Analysis 104

Analysis Branding Brand How To 104

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Insightful breakouts, hands-on case studies, lasting peer connections, and inspiring keynotes all contribute to preparing you with the actionable advice you need to increase your impact, foster measurable results and surpass goals.”. MarTech Conference (March & September, Virtual).

Conference 304

Conference B2B Case Study Content Marketing 304

Buzzstream

JANUARY 28, 2025

The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). BuzzStream ) Im glad to see data-led content leading the way because I believe that is where brands can combine their SEO and PR efforts for the best results. Over half (51%) of PRs collaborate with SEO teams most closely for campaigns.

Digital PR 71

Digital PR Branding Brand SEO 71

Contently - Strategy

AUGUST 23, 2024

Define how you will measure success What does success look like for your content marketing goals? How do I balance an SEO content strategy with the overall content strategy planning? Incorporate keyword research, on-page SEO elements, and link-building strategies into your content planning.

Strategy 69

Strategy SEO Infographics Meeting 69

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Instagram 168