Why today’s SEO requires a three-pronged approach

PR Daily

As we look ahead to 2020, and even the coming decade, brands managers will have to revamp their search engine optimization (SEO) tactics to stand out. . Brands often undervalue earned media and its impact on SEO. Branding Marketing Measurement

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6 best SEO tools for marketing newbies

PR Daily

You know SEO is important for building your online presence. What tools can help you measure your ranking and help boost your performance? You have correctly determined that search engine optimization (SEO) is important for your business or organization.

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How PR pros miss the mark on SEO

PR Daily

One of the most consistent opportunities I see missed by PR pros and marketers is creating content that they believe is optimized for search by targeting particular keywords, but is otherwise lackluster content,” says Cyrus Shepard, an SEO strategist with Moz. How can you measure progress?

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TrendKite Incorporates Moz to Launch First-Ever PR SEO Measurement Capability

TrendKite

Today, TrendKite becomes the first and only PR Analytics platform to offer SEO (Search Engine Optimization) measurement for PR. Product Updates

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3 ways to drive better SEO results for any website

PR Daily

That’s where great content and a solid SEO strategy come into play. The domain authority score is based on things like page speed, overall SEO performance, quality content, backlinks and more. 5 tips for improving website SEO.

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Five Easy SEO Tricks to Improve Your Next Press Release

Cision

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO.

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9 keys to measuring content marketing success

PR Daily

That and measuring your campaign’s effectiveness. Every marketing campaign should have a clear goal, along with specific, measurable KPIs to gauge progress. If you’re not sure what to measure, here are some boilerplate metrics to consider for every stage of the buyer’s journey.

PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? Does this mean that PR is impossible to measure? Numerous benefits accrue from active PR measurement. How to Measure PR. PR Measurement

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

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Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential.

Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.

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10 crucial metrics to measure your pitching efforts

PR Daily

Here are the metrics that every PR pro should measure. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ].

Newsjacking – An SEOs approach to improving rankings

Buzzstream

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. The post Newsjacking – An SEOs approach to improving rankings appeared first on BuzzStream.

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8 metrics to measure the success of a guest post

PR Daily

Here’s what you should measure. Using an SEO strategy when putting together your guest-contributed articles will ensure you’re doing everything you can to increase the ranking of your website for certain keywords.

10 measurement essentials for PR

PR Daily

Measurement has been a bugaboo of the PR industry for years. This doesn’t mean PR is impossible to measure. Every company with a solid PR strategy strives for the golden SEO status of Google’s first page. Measure your rank in Google regularly.

Why PR pros should be part of your SEO and social media teams

PR Daily

To make a real impact on a brand’s SEO, a link has to accompany the media placement. And, this will increase your SEO.”. The post Why PR pros should be part of your SEO and social media teams appeared first on PR Daily.

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Measuring PR's SEO Impact: Backlinks and Domain Authority

TrendKite

In our new eBook, Measuring PR Impact , we set forth a structure for measuring PR based on Brand, Digital and Bottom Line Impact. Here are the details of our approach and some advice for measuring SEO impact whether you use TrendKite or not. The SEO Impact of PR. That’s what SEO (search engine optimization) is all about. Media mentions are great for SEO, but mentions in some publications pull more weight than others.

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A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience.

How to measure blogging efforts

Axia PR

It’s also great for SEO and positions your company as a thought-leader in its industry. Hopefully, you’re measuring certain figures, like blog views and blog subscribers. Owned media Blog Measurement

Why coverage measurement metrics count

The Resolution Blog

When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. Link count within PR coverage is another key element to measurement.

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. We use social media listening tools, review market research, and create SEO-enhanced content. And how to measure the other activities that a PR group delivers?

Short and Simple Ways of Making Your Instagram Account Boost SEO

Waxing UnLyrical

Some tips on how you can make your Instagram account SEO-friendly: Define What You Want Instagram to Achieve. It’s really very important to define the goals to achieve measurable success on Instagram. Integrate SEO into Your Instagram Account. Guest post by Kristen Smith.

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How PR pros can use SEO strategies

PR Daily

SEO and PR have long been distinct, with SEO based on numbers and PR being the more creative side. Google got better, and the SEOs got smarter; Google got better still, and SEOs got even smarter, and so on. Measurement. Technical SEO.

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3 reasons your SEO efforts fail

PR Daily

Even with an SEO plan in place, there is a good chance it isn't working the way you hoped. There are a number of reasons your SEO strategy is failing to get you to the coveted front page. Treating SEO as a one-time project can only do so much, and it's likely to be very little.

SEO 124

Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

Muck Rack’s “The State of PR 2019” report revealed that measurement remains PR pros’ biggest challenge with 72% saying they struggle to measure the business impact their efforts produce and 65% saying they lack quantifiable metrics for their campaigns.

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6 metrics to track when measuring digital PR

PR Daily

One benefit of digital PR over traditional PR is that success is often easier to track and measure in the digital landscape. The post 6 metrics to track when measuring digital PR appeared first on PR Daily. Are your digital PR efforts paying off?

10 ways to combine SEO and content marketing

PR Daily

Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing. Setting common goals is the first step to make SEO and content marketing work together to bring additional revenues. Measure your results.

SEO 171

Tracking News Releases and Measuring Success

The Proactive Report

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media.

PR Search 2013 vs. 2014

Onclusive

Industry Insights & Trends PESO PR industry PR measurement PR search PR SEO PR tips PR tools PRTech public relations Can you imagine a world without Search? Take a deep breath. Now think about all the things you search for in a day. Go on, do it.

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How Google’s Medic update affects health care SEO—and what you can do

PR Daily

Changing algorithms can wreak havoc for your SEO results. If your website was dinged by the Medic update, here are a few measures you can take, based on Google’s guidelines: Make sure that the purpose of your website matches the intent of the user.

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4 Ways to Leverage Google Analytics for PR Measurement

Cision

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Plus, having diverse traffic sources improves SEO. Best Practices Featured Google Analytics PR measurement

Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML]. They may be an SEO vendor, but they get PR.

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How to Update Your SEO-Based Content Marketing Strategies for RankBrain

PR 20/20

SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”.

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If Social Sharing Doesn’t Contribute Much to SEO, Why Bother Measuring It?

TrendKite

If you just spit your coffee across the room and said, “What do you mean, social sharing doesn’t contribute much to SEO?” Please give us a few minutes to explain. Don’t worry. We’re not going to try to convince you that social engagement isn’t important. It is.

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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Marketing measurement statistics. Search marketing and SEO statistics. Search Marketing and SEO Statistics. Pressing Questions on SEO ). Marketing Measurement Statistics. Many of the posts published here are heavily weighted with surveys and reports.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it.

Facebook SEO and Post Search: What it Means for Brands

Shift Communications

Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This would be a great time to bring your SEO team together with your social media team and get them on the same page.

PR Pros Don’t Need to Know about SEO

The Resolution Blog

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. Ditto the number of PR companies that have SEO specialists on their books. And when I talk about SEO I mean organic SEO , not PPC.

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3 ways to measure genuine online engagement

PR Daily

They may collect data, but they are still struggling with knowing exactly what, where and when to measure. That's why many of us cling to very simple measurements of success like page views and "likes.". Why is measuring engagement more important? Always be testing and measuring.

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog.

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