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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing. Absolutely!

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Top Websites, Blogs and Magazines for PR pros

Landis PR

Whether they provide tips on utilizing new social media management tools or analyze the latest communications disaster, the PR trade titles do a vital job keeping our industry up-to-date. Here are just a few of their suggestions: Jonathan Klimke of Industrie-Contact recommended the German website PR Journal.

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Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident.

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3 Factors That Shape Your Brand Journalism Strategy

Cision

Today, audiences turn to blogs, online reviews and social media before making decisions. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Consider scaling your brand journalism strategy like HSBC.

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Social Media Benchmarks – How Does the Brand Stack Up?

5W PR

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. The post Social Media Benchmarks – How Does the Brand Stack Up? What does all this mean for marketers?

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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report. Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta.

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Are You Ready for the Metaverse?

PRSay

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. Along with Meta, videogame platforms are influencing this new, virtual world, but the metaverse is not a specific game, social media platform or app.