Media Moves at T Magazine & The Wall Street Journal, BizBash Promotes Two to Top Editorial Positions


Kate Lanphear returns to T: The New York Times Style Magazine, Rachel Feintzeig has a new role at The Journal, and more. Media Blog

UK Media Moves including GRAZIA, RIBA Journal, Sunday Times Magazine and more


GRAZIA announces new roles for Molly Haylor and Jessica Harrison; Architecture Today Editor Chris Foges to join RIBA Journal; Hannah Swerling moves to The Sunday Times Magazine. Media Blog


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What you can learn from Netflix’s brand journalism layoffs

PR Daily

They announced they’d lost subscribers, would be canceling many programs and, finally, that they’d laid off staffers with Tudum , their brand journalism arm launched just seven months prior. The post What you can learn from Netflix’s brand journalism layoffs appeared first on PR Daily.

Media Moves at The Wall Street Journal & Parents Magazine, KCIX-FM Radio in Idaho Debuts Morning Show.


Alexa Corse, Jim Christie, Caitlin McCabe new at The Journal, Evi Helibrunn joins Parents magazine, and more. Media Blog

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Media Moves at The Wall Street Journal & Wirecutter, Avenue Magazine Names Editor in Chief


Justin Redman joins Wirecutter, Jenny Strasburg promoted at The Journal in London, and more. Media Blog

Top 10 Agriculture & Farming Magazines on Twitter


This week we take a look at the top agricultural and farming magazines that are on Twitter. Farm Journal – 47,113. — Farm Journal (@FarmJournal) October 6, 2015. Featured Top Lists agriculture & farming Magazines TwitterOctober is here and that means apples and pumpkins and other in-season fall delights! If you’re doing it right with hay-rides, corn mazes, jack-o-lanterns, or Punkin Chunkin it will probably come with a visit to a farm.

Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? Work Truck magazine.

Top Websites, Blogs and Magazines for PR pros

Landis PR

Here are just a few of their suggestions: Jonathan Klimke of Industrie-Contact recommended the German website PR Journal. In Argentina, Dominique Biquard of Identia/PR highlights Revista Imagen , a magazine with 14 years of experience covering the business of communications and PR.

The Friday Reporter: Truly thoughtful journalism with Susan Crabtree

PR Daily

If you ask Susan Crabtree what she wanted to be when she grew up, she always had an interest in magazines. The post The Friday Reporter: Truly thoughtful journalism with Susan Crabtree appeared first on PR Daily.

Media Moves at PAPER Magazine & Memphis Business Journal, POLITICO Founder Announces New Digital Launch


Kat Gillespie promoted at PAPER, Robert Allbritton to launch Protocol in early 2020, and more. Media Blog

When it comes to measurement, turn to journalism

PR Daily

One reason many organizations continue to send home a newsletter or magazine is that it reaches other important audiences. The post When it comes to measurement, turn to journalism appeared first on PR Daily. Is your internal communications getting the job done?

What is Brand Journalism?


What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand journalism’s goals are to: Build awareness and affinity; Set the context for follow-up brand messaging (retargeting); and. Brand journalism starts people on a journey with your brand. Brand Journalism in Action.

Journalism and News Trends for PR Pros


The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! Featured Trends journalism social media

Fortune Magazine Bites the Hand that Curates

Flack's Revenge

Here’s an excerpt: … when you examine the multiple aspects of LinkedIn’s media operation — a popular and growing native-ads business; tens of millions of potential “content producers” churning out nearly 40,000 posts per week at zero cost… an audience that’s larger, wealthier and more engaged than that of the average website — you realize it may very well be the most formidable title in business publishing and Roth, the most powerful man in business journalism.

TIME Magazine Puts Its Own Spin on Native Advertising

Ishmael's Corner

Still, with the rules of the game being invented on-the-fly, we’re seeing fresh wrinkles like this native advertising campaign by Ryder in TIME Magazine. The post TIME Magazine Puts Its Own Spin on Native Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Takes Digital Journalism alien advertising native advertising paid media sponsored content Time native advertising

4 Brands Running Successful Brand Journalism Programs


For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Take a look at these four brands who have implemented brand journalism programs and done them well: Want to find out how to build your brand journalism program?

Brand journalism positions biotech leader

PR Daily

The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. CSL Behring then established the brand journalism site, with the help of training and strategic counsel from Ragan Consulting Group. FREE GUIDE: The 7 questions you should be asking about brand journalism ].

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

PR Daily

Hearst Magazines employees vote to form a union. Hearst Magazines’ management, including its former president, Troy Young, opposed the effort to unionize.

How brand journalism fills the void as media outlets dwindle

PR Daily

Brand journalism—sometimes called corporate journalism or corporate media—can increase website traffic, educate stakeholders, publicize the organization’s good deeds and attract customers. Many organizations create online news sites; far fewer publish their own print magazines.

Meta denies data misuse after Texas lawsuit, where U.S. audiences turn for info on Black history and Harper’s Magazine slammed over NYC job posting

PR Daily

Twitter users slam magazine’s job posting over low salary range. Newsrooms are being called on to diversify their ranks, and Twitter has long been a hub for journalism and news-adjacent jobseekers. Harper Magazine’s full-time assistant editor position pays $40,000.

27 journals about everything

PR Daily

She is surviving the “publish or perish culture,” and her team’s work has been published in a number of research journals. This week, I was reading one of her papers when I became intrigued with the titles of the academic and research journals in her citation list. It seems there’s a journal for every topic, no matter how obscure or specialized. I set out to find exactly how obscure and how specialized, and I found these journal titles : Antipode.

Po co komu brand journalism?


Brand journalism nie jest kampanią, która ma swój początek i koniec – to raczej długoterminowe zobowiązanie do dostarczania ciekawych treści użytecznych dla klientów. The post Po co komu brand journalism? appeared first on Prowly Magazine. Magazyn brand journalism

Free White Paper! Build a Brand Journalism Program


The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience.

3 Factors That Shape Your Brand Journalism Strategy


That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion. Here are three factors to consider to appeal to your target audience with brand journalism. Consider scaling your brand journalism strategy like HSBC.

REI’s Uncommon Path a rare brand journalism home run

Communications Conversations

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails. But, on that rare occasion, brand journalism can flourish. Red Bull has been a pioneer in brand journalism since the beginning.

Airport’s brand journalism news service takes flight

PR Daily

From a reputational viewpoint, it might seem risky for Pittsburgh International Airport’s Blue Sky brand journalism news service to newsjack other organizations’ crises. Air Transport World magazine named Pittsburgh International its Airport of the Year in 2017, making it the first U.S. The brand journalism site follows up on that by cementing Pittsburgh’s new success after years of struggle that followed the terrorist attacks on Sept.

Brand journalism: Why the faulty arguments must end

PR Daily

stated in bold letters, " There''s no such thing as brand journalism." brand journalism. I had to smile; it included brand journalism in its list to affirm that it doesn''t exist. Let the brand journalism rant begin. The wonderful Jill Golden published an article on LinkedIn called, Please Stop Calling Content Marketing Brand Journalism. The former journalist turned content marketer admits her blood pressure rises whenever she hears the term brand journalism.

Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell


Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). Heading the new Star Tribune Magazine is Sue Campbell (pictured on left), assistant managing editor for features at the Star Tribune.

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Mirror Review Magazine: Maxim Behar's Great Success from a Machinery Worker to a Global Entrepreneur

Maxim Behar

Entering the PR Business Remembering the words of Winston Churchill, “ You can achieve a lot of things with journalism, but you must know when to quit ”—Maxim quit journalism as the managing editor of the largest then Bulgarian newspaper “Standard”.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ]. Brand journalism—or "content journalism" as Chesney calls it—won't replace traditional media relations. Time magazine weighed in (" Jay Z Is Singled Out for Saying Water Is 'Free' ").

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ]. Brand journalism—or "content journalism" as Chesney calls it—won't replace traditional media relations. Time magazine weighed in (" Jay Z Is Singled Out for Saying Water Is 'Free' ").

Blendle: Bite-sized saviour of journalism or future apathy victim?

PR in High Definition

By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. Enter Blendle: The app that tries to do for print publications what Flipboard did for onlines, letting you mix and match articles from different magazines and newspapers. Either way, Blendle is a positive development for journalism and publishing. Christian Sharp firefly pr Journalism marketing PR

Hospital draws readers with rich storytelling, brand journalism

PR Daily

Perhaps it's natural that a hospital filled with heart-wrenching and inspiring stories would take a brand journalism approach. The hospital pays $800 per month to promote two pieces of content, and it has seen its content placed on CNN, Fox News, the New York Post, Time magazine and other news sites. When you represent a hospital specializing in brain and spinal cord injuries, it's not every day you have the opportunity to make the evening news.

Denver university taps brand journalism to tell stories better

PR Daily

Brand journalism—jettisoning the marketing-speak and press-release huzzahs to tell the university’s own stories in the style of daily papers and magazines. The brand journalism approach is a great way to tell stories in a more authentic way, Lucas says. One goal of brand journalism is to draw more news media attention. RELATED: Attend the Brand Journalism for the Internal Communicator Workshop, and write stories that engage and inspire employees. ].

Get to Know Minnesota Business Magazine: Interview with Editor Steve LeBeau


Paul Business Journal and, increasingly of late, Minnesota Business magazine. MARQ magazine, ex-managing editor of. Paul Business Journal, and news director for SPNN-TV Neighborhood News. Minnesota Business to be a magazine that’s opened and read far beyond the five minutes when you’re in a CEO’s waiting room.". Time magazine, and I have a home page with the top stories from BBC, New York Times , Al Jazeera and other media outlets for a world view.

#MediaMonday – Tim Eigo

HMA Public Relations

Today’s #MediaMonday comes to us from Tim Eigo, editor of Arizona Attorney Magazine and president of the Society of Professional Journalists Valley of the Sun Chapter. Featured Media Monday #MediaMonday - Tim Eigo Arizona Attorney Editor Arizona Attorney Magazine Bikini Lounge Journalism law Legal Journalism MediaMonday Orange County Business Journal Phoenix Editor Richard Nixon Tim Eigo Watergate

How a health system's brand journalism site nearly doubles traffic yearly

PR Daily

That''s why Klein and her team created , Methodist Health System''s brand journalism site, which educates families on parenting and children''s health. RELATED: Discover how to find your brand voice, become a media outlet and produce great stories at our Brand Journalism for Corporate Communicators conference. ]. It''s like the ultimate brand journalism opportunity," Klein says. "We

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Prowly #PRChat with Kristen Skladd, Founder of KMS Group


With a background in journalism, she crossed over to handling PR duties for an amazing list of […]. The post Prowly #PRChat with Kristen Skladd, Founder of KMS Group appeared first on Prowly Magazine. Magazine PR Industry Trends & InsightsGot a few minutes?

How a PR Firm Helped Grow a Pea-Sized Idea into a Breakthrough Brand


Gaining attention from, The Today Show, Time Magazine, Dr. OZ, The Wall Street Journal and more. The post How a PR Firm Helped Grow a Pea-Sized Idea into a Breakthrough Brand appeared first on Prowly Magazine. Magazine Public Relations case study media relations public relation

Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

So, we decided to combine the Bulletin with our magazines and showcase more of our wonderful photography. Not sure if you heard, but Target Field hosted a small football game last month. Truth be told, it was a very BIG football game–both in terms of the matchup, and size of the crowd in attendance. The St. Thomas/St. John rivalry has been around for decades, but when they played at Target Field on Sept.23, both were ranked in the top 20.