Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

NewsWhip

SEPTEMBER 14, 2023

This was the biggest brand story to emerge that month, and more than a year later it was back once again thanks to NPR’s reporting, which has earned nearly 30k engagements in the last day, and has since been picked up by several local news outlets across the country. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. Is there the potential for conflict? Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status.

Media 104

Media Radio Local Tools 104

PRSay

NOVEMBER 21, 2022

Sing, who studied journalism and still has a passion for news and telling stories, has two parallel responsibilities at JCPenney — communications and philanthropy. “In I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building. In my mind, the two are integrated,” she said. “I

Leadership 60

Leadership Conference Retail Storytelling 60

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). They wanted access to reputable information, to build relationships, to hold organisations to account.

Education 52

Education Reputation Leadership Technology 52

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Don’t let stakeholders be swayed by a great commercial or celebrity tie-in without doing the due diligence to determine if a group is well-managed and without reputation risk. Charity Navigator, The Journal of Philanthropy and even the Better Business Bureau offer updated information.

Local 120

Local Corporate Groups Ethics 120

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. For example, ask a question to prompt discussion around the article. Write a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. They drive success and enhance your reputation as a PR professional. How did you get your start in PR? What are some of the biggest PR challenges brands face today?

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. For a daily beat reporter, our stories had to have a local tie. What role does social media play in reputation and crisis management today? Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

JULY 20, 2016

You’ve helped clients land coverage in major publications, such as The New York Times, The Wall Street Journal and more. PR is a small world so having a good reputation from the beginning of your career can help you succeed. What are the keys to media relations success? Rapid Fire Round.

Leadership 120

Leadership Local Pitching Social Media 120

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. We also host our annual National ¡Bravo! In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. But journalism does addict you to quick results and to working alone. Most organizations want you to be able to generate leads and revenue, not just manage reputation—or at least prove a cause-and-effect.

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

A local psychologist and jury consultant captured press interest with his opinions about the case, and years later that same guy commands a media empire of his own. Will the story enhance my reputation as an expert? Remember when Oprah Winfrey was sued by a group of Texas cattle producers? He’s Dr. Phil, of course.

Real Estate 120

Real Estate Interviews Journalism Local 120

Cision

JUNE 21, 2016

You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A There’s a well-known saying by Warren Buffet: “It takes 20 years to build a reputation and five minutes to ruin it.” Always bring your best game.

Brand 189

Brand Branding Real Estate Tourism 189

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. For the largest banks, the reputational damage from the financial crisis could take a generation to repair. What drew you to the PR industry?

Newspapers 120

Newspapers Financial Crisis System 120

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback. Haven’t for awhile,” he replied.

Newspapers 73

Newspapers Print Radio Local 73

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. However, once a press release is blasted out to the many the back pages of local TV stations across the country, there’s no way to edit those if you mistakenly publish something regrettable. For example, they didn’t ask about reputation, sourcing or the impact of search on newsgathering.

Survey 102

Survey Report Media B2B 102

Rock the Status Quo

DECEMBER 11, 2014

Mine actually happened this year, when I lost a great Wall Street Journal opportunity for legal reasons. “If a client backs out of an interview, my reputation is on the line. Say that interview is for a story on luxury home builders for a local real estate publication – can you contact another builder and offer it to them?

Interviews 174

Interviews Real Estate Media Pitching 174

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. After making the switch to Corporate Communications, she has fast become a go-to source for counsel on multiple matters while developing a reputation for creating new approaches to enhance Allianz Life’s communications efforts.

Social Media 128

Social Media Agriculture Marketing Media 128

Offleash

OCTOBER 16, 2017

A degree in journalism, a quirky cover letter, and a stroke of luck. After earning my bachelors degree in journalism I traded my dream of penning columns at a newspaper for a 9-5 job with benefits in order to provide for my family. What led to your career in PR? and the rest is history. Good enough’ is never enough.

Agency 40

Agency Journalism Newspapers Employee 40

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 172

Report Local Media Pitching 172

PR Conversations

JULY 17, 2014

Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. To leave the field of interior design and go into journalism–that eventually led me into PR. What’s the best career decision you ever made?

Real Estate 71

Real Estate Local Government Internal 71

NewsWhip

JULY 21, 2020

There was a somewhat steady rise of the Iffy Quotient on Facebook starting in mid-January 2020 until it hit a local maximum of 9.8% He was a pioneer in the fields of recommender systems and reputation systems. Figure 1: Iffy Quotient from February 1 – May 1, 2020 Figure 2: Mainstream Quotient from February 1 – May 1, 2020.

System 78

System Facebook Twitter Software 78

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It’s not part of reputation management for the business but for you. PR, marketing, sales and journalism. 7) How has your nonprofit experience helped you professionally?

Media Relations 68

Media Relations Media Insurance Insurance 68

Tough Sledding

APRIL 25, 2014

By expressing public dismay in a resolution, the faculty showed journalism insiders (local and national) that we stand on principle here. This secret search has been in the local headlines for 6 weeks, but the story is about 8 months late. Damage to reputation and public trust. Let’s hope they do.

Case Study 44

Case Study Journalism Local Policies 44

Tough Sledding

JANUARY 4, 2016

It was 2-year commitment, and to be honest, I didn’t have much interest in journalism back then. Hell, I covered sports, which is more like cheerleading than journalism anyway. Yet I managed to write two editorials that got my advisor dragged into the principal’s office, which cemented my reputation as a troublemaker for the ages.

Newspapers 28

Newspapers Journalism Sports Writing 28

Reputation Us

AUGUST 28, 2015

Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on a potential PR goldmine. A potential media opportunity can strike at any moment. So, let’s fast forward to the […].

Interviews 60

Interviews Media Local Pitching 60

David PR Group

AUGUST 4, 2014

Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS. –John. Author: John P.

Television 75

Television Storytelling Groups System 75

PR Conversations

JUNE 20, 2015

Five long years, and after nearly 600 PR Conversation posts , we’ve refreshed the look and feel, but continue to offer a platform for informed discussion, where a wide variety of voices can converse about public relations in a global-local context. PR Sense – tackles ethical questions, reputation management and social responsibility.

Case Study 40

Case Study Study Ethics Social Media 40

Flatiron Communications

JANUARY 11, 2018

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc.

Pitching 43

Pitching Journalism Tools Agency 43

Waxing UnLyrical

JULY 30, 2015

And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. Wow them with what you might do.

Internal 40

Internal International Communications Measurement 40

PR Conversations

MARCH 15, 2016

Which real, historical or fictional person or brand would you like to give a reputation makeover? Access to a broad range of quality journalism is essential. Because both are centre stage of some major struggles, but remain accepted as key to the solution of problems with a big P. That’s not easy to pull off.). Deng Xiaoping.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50