PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Ninety-three percent said they believe or somewhat believe that false information negatively affects journalism. We also believe the PR profession should support credible journalism in these turbulent times.

Journalism 124

Journalism Survey Ethics Report 124

Axia PR

OCTOBER 25, 2018

Both the journalism and public relations industries have always struggled with negative reputations. People have been calling PR practitioners “spin doctors” for decades, and, as the era of fake news fell upon us, it changed the face of journalism. How do we ensure that communication pros abide by their codes of ethics?

Ethics 104

Ethics Journalism Publicity Reputation 104

Cision

JANUARY 28, 2016

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper! McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Cision

JANUARY 5, 2016

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Brand journalism establishes a narrative that invites your audience to be a part of.

Journalism 120

Journalism Brand Branding Storytelling 120

PR in High Definition

MARCH 24, 2021

The focus now for Airbnb is different – their communications objectives are now centred around broader reputation and helping people to understand the brand better. This isn’t just a strategy for brands with big reputations, it’s about applying the right marketing mix to support your objectives. Airbnb really get this.

Reputation 108

Reputation Brand Branding Marketing 108

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.

Journalism 120

Journalism Brand Branding Fashion 120

Reputation Us

AUGUST 2, 2021

On August 4, 2021 12:00-1:00 MT, ReputationUs will present a continued legal education (CLE) session for the Wyoming State Bar titled, “Reputation & Legal Risks: The marriage of the Court of Law and Court of Public Opinion.” Casey Boggs is president of the national reputation management and crisis response firm ReputationUs.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

On August 4, 2021 12:00-1:00 MT, ReputationUs will present a continued legal education (CLE) session for the Wyoming State Bar titled, “Reputation & Legal Risks: The marriage of the Court of Law and Court of Public Opinion.” Casey Boggs is president of the national reputation management and crisis response firm ReputationUs.

Reputation 78

Reputation Publicity Enterprise Television 78

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

In some cases, while a Tier 1 win like a Wall Street Journal piece is great for the brand, the Tier 2 media placement in the Retail TouchPoints is the one that drives prospects and customers. A placement in a highly-respected, widely-read publication within the client’s industry can have significant contextual value.

Measurement 334

Measurement How To Retail Analysis 334

PRSay

MARCH 6, 2023

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. the University of Oklahoma; Robert “Pritch” Pritchard, APR, Fellow PRSA, the University of Oklahoma; and Vincent F. Illustration credit: lightly stranded]

Social Media 149

Social Media Publicity Media Journalism 149

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

NOVEMBER 8, 2023

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Practicing diligent social listening is a key part of managing a brand’s reputation. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. The post How To Protect Reputation In The Age Of Leaks appeared first on Crenshaw Communications. Institutionalized whistleblowing is typically about a serious and systemic problem.

Reputation 159

Reputation How To Employee Financial 159

Onclusive

AUGUST 9, 2021

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Practicing diligent social listening is a key part of managing a brand’s reputation. Data Journalism. Reputation Management. Managing PR Agencies.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. ” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies.

Policies 309

Policies Creativity Reputation Groups 309

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. When trust in journalism is broken, everyone loses. Op-Ed by Daniel Tisch, APR, FCPRS. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. When trust in journalism is broken, everyone loses. Op-Ed by Daniel Tisch, APR, FCPRS. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

My bet is that it’s part of a longer-term strategy to shore up the company’s brand reputation led by new CEO Chris Kempczinski and his comms team. It’s a rare move and one that should be applauded, not just by reputation experts, but by decision-makers at other organizations who face similar challenges.

Employee 286

Employee Reputation Corporate Journalism 286

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. The public values journalism, and people are moving to media channels they trust. What is more valuable than a brand (or personal) reputation? Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 174

Communications Journalism Advertising Advertising 174

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. The promise of positive media coverage and a strong brand reputation can seem like the keys to success. ” In other words, it’s all about image.

Government 227

Government Corporate Resources Ethics 227

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. 65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ).

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. To help bridge the gap between national cable news and diminished, for-profit local news, a nationwide shift toward nonprofit local journalism is now underway. Opportunities for independent journalism.

Nonprofit 142

Nonprofit Local Journalism Newspapers 142

5W PR

MAY 22, 2023

Therefore, it is crucial for businesses and professionals in this field to establish and maintain a credible reputation among the public. A nutrition-based business could study a diet plan’s effectiveness and publish it in a reputable scientific journal.

Industry 88

Industry Reputation Education Training 88

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. What is more valuable than a brand (or personal) reputation? Many PR deliverables are powerful in building reputation over time, and their impact is accelerated and amplified by social media.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Reputation Us

DECEMBER 19, 2022

An insightful Wall Street Journal article about the bad reputation Mariah Carey’s song receives. From the Wall Street Journal. Happy Holidays, All…From ReputationUs. Wishing everyone a Mariah Carey-free silent night. All They Want for Christmas Is to Stop That Mariah Carey Song.

Retail 88

Retail Reddit Journalism Radio 88

Onclusive

AUGUST 1, 2017

Brand Journalism Pitfalls to Avoid ”. The term brand journalism, quite different than content marketing, has been around for more than half a decade now. Take a few helpful tips from Tim Clark to maintain your street cred’ of being a reputable brand publisher. Read more. But perhaps we’ve become a bit comfy.

Brand 231

Brand Branding Guidelines Journalism 231

PRSay

NOVEMBER 10, 2023

In addition to an excellent personal reputation for professional ethics, Epley required his employees to embrace PRSA’s Code of Ethics, including adherence to the Code in client contracts. Epley, who joined the U.S. Army in 1958, proudly served as a member of the Army National Guard for over 20 years. A native of Forest City, N.C.,

Ethics 161

Ethics Public Affairs Travel Nonprofit 161

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Reputation Us

JULY 27, 2015

Reporting and Fall of Journalism appeared first on LTPR. Some reporters have this method down so well it has become their only form of storytelling. Don’t get me wrong; having begun my […]. The post The Rise of “Gotcha!”

Journalism 60

Journalism Report Storytelling Trends 60

Stuart Bruce

FEBRUARY 19, 2015

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. In crisis communications there are still better ways to manage your reputation than resorting to bullying.

Ethics 60

Ethics Journalism Banking Media 60

Presspage

MAY 29, 2017

Proactively engaging with colleagues, like the flight attendants at United Airlines, is vital for collecting all possible reputation risks on your radar. A fully embedded PR department with a seat at the management table has the best chance of guarding their company’s reputation, handling crises both preemptively and as they unfold.

Journalism 79

Journalism Airlines Brand Branding 79

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. The first deals with the reputation of an organisation, investors, crisis, and risk; the second is aligned to sales and marketing.

Trends 157

Trends Publicity Marketing Case Study 157

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

JUNE 15, 2022

A key benefit of PR as part of the marketing mix is building long-term relationships with these stakeholders based on trust and reputation, when marketers typically lack control over how their brands are perceived. PR has the power to change minds due to its conversational nature along with third-party endorsement and advocacy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

A key benefit of PR as part of the marketing mix is building long-term relationships with these stakeholders based on trust and reputation, when marketers typically lack control over how their brands are perceived. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar.

Marketing 195

Marketing Measurement Advertising Advertising 195