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Nonprofit Local News Gains Steam

PRSay

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values.

Nonprofit 172
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The 22 Responsibilities of PR and What They Entail

Onclusive

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195
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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

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S&T Live Recap: JCPenney’s Michelle Sing on Leadership and Finding Your Wings

PRSay

Sing, who studied journalism and still has a passion for news and telling stories, has two parallel responsibilities at JCPenney — communications and philanthropy. “In I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building. In my mind, the two are integrated,” she said. “I

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120
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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). They wanted access to reputable information, to build relationships, to hold organisations to account.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174