The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees.

Training 148

Training Social Media Video Employee 148

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. Organize before you write. CX goes hard. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Katie Paine's Measurement Blog

JANUARY 27, 2023

Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. The reality in 2023 is that anyone who writes, takes pictures, does interviews, or doodles on a napkin is a content creator.

Communications 40

Communications Measurement Employee Course 40

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. This provides context and may lead to additional interviews. Put bylines and datelines on your blog posts and content.

Company 101

Company Survey Pitching Report 101

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon !

Crisis 133

Crisis Brand Branding Crisis Management 133

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:02:30]

Pitching 85

Pitching Trends Travel System 85

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? Blog posts in 2017 are taking longer to write and are longer in length. However, when ConvertKit segmented its survey data between professional and amateur bloggers, it found professional bloggers were about 70 percent “more likely to write posts of 1,000 words or more.”.

B2B 60

B2B Blogging Data Survey 60

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,”

Marketing 78

Marketing Viral Consumer Brand 78

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Knowing that The Verge is one of the most popular and top-tier tech publications, I scoured the site in search of contributors writing in the smart home tech space. Julie Staadecker, Account Director.

Print 60

Print Media Travel Wireless 60

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts.

Social Media 88

Social Media Media Resources Creativity 88

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,”

Marketing 48

Marketing Viral Consumer Brand 48

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Media lists, writing, monitoring, coverage reports, brainstorms.

Tools 136

Tools Publicity Measurement SEO 136

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed. I remember how vulnerable I felt while job hunting early in my PR career.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

prTini

JUNE 1, 2015

Who’s been in a meeting when someone declares the need for a viral video. In preparation for my PR News talk, I interviewed Dan Farkas , a videographer friend of mine to get some first-hand insights. Relating this back to PR, think about writing an article or strategic plan. Get it in writing. Ready to take on video?

Video 28

Video Travel Viral Resources 28

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. I laughed (out loud) earlier this year when writing to compliment Tom Friedman. I mean, welcome to the 2000''s, right? Last month the SacBee hit some 75 percent of their folks.

Journalism 41

Journalism Real Estate Print Newspapers 41

MaccaPR

SEPTEMBER 13, 2016

Lochte identified the guilty parties during an interview on ABC-TV’s “Good Morning America” saying journalists had taken his “huge mistake” and made it into “the worst weeks of his life.” The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. Who was at fault? But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

Consider the young woman who showed up a month early for a Skype interview at Microsoft and proceeded, as anyone would, to send a note to the recruiter asking what’s up. Her self-deprecating tweet about the mistake went viral, which prompted Microsoft reps to offer reassurance.

Internal 160

Internal International How To Skype 160

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Media contacts – These are the journalists and bloggers who will write about your business. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

MAY 12, 2021

Paul: It’s a very interesting parallel because our tools are used a lot in newsrooms , and in editorial functions, and journalists don’t want to be told, “Here’s the stories you should write just because they’re trending.” In fact, Danielle writes a lot about flavors, our show’s producer.

Trends 78

Trends Brand Branding Reddit 78

prTini

SEPTEMBER 24, 2014

Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares. Crowdsourcing at its finest.

Tools 72

Tools Viral Engineering Comparison 72

Cision

APRIL 6, 2016

Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions. In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling.

How To 120

How To Tools Exercises Viral 120

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. Write that strategy down.

How To 66

How To SEO Content Marketing Data 66

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Video 87

Video Facebook Twitter Viral 87

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get weekly exclusives (find a celebrity, conduct the interview etc.). Pitches can make or break a PR campaign. It’s as simple as that. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be. It can even be in form of an interview with such an expert where they share their views on that topic.

eBook 108

eBook Infographics Pinterest How To 108

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. Phone videos become viral, whether it’s legitimate or not. I recommend this. Dave Oates: I’ll take the one specific question on Yelp reviews.

Crisis 78

Crisis Local Facebook Social Media 78

Flatiron Communications

JULY 25, 2014

The biggest headache I would say I have as an airline reporter are flight delays and cancellations when we have to write a story and find someone who’s stranded at the airport. About 30 of them got back to me…20 of which had good interviews about what they did…12 or 13 were used in the story. Lou Dubois , NBC News.

Airlines 37

Airlines Journalism Twitter Social Media 37

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Did one of your whitepapers go viral—backlinked by many notable websites? Blog post to guest post.

eBook 145

eBook YouTube Video Social Media 145

ImPRessions - Crenshaw Communications

MARCH 27, 2018

As The Atlantic writes, noting that the Parkland students quickly raised $3.7 He flagged a Fox News crew and immediately offered an interview. “I He and others who gave interviews in the aftermath were poised, articulate, and fearless in leveraging their moral authority as victims and survivors. Why have they been so successful?

Interviews 200

Interviews Groups Storytelling Social Media 200