MaccaPR

AUGUST 10, 2020

Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? I tell them that you must have your website optimized as the core of your content eco-system – a living, breathing content hub, instead of the site you’ve set up just to talk about products you’re selling.

B2B 71

B2B Interviews Crisis Trade Shows 71

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

MARCH 18, 2023

The most effective channels for doing so include press releases, social media, and investor relations. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. Communicating this mission and values is key.

Company 88

Company Corporate Product Launch Internal 88

ReimaginePR

SEPTEMBER 9, 2021

But content optimization for SEO is a continuously evolving procedure that can be a bit complex to grab. Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. For example, Video SEO: Optimizing Your YouTube Video. 4 Location For Local SEO.

YouTube 156

YouTube Video Corporate How To 156

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Other ways to measure brand recognition is through share of voice in media or on social media. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Bianchi Biz Blog

FEBRUARY 22, 2024

Online success starts with SEO (search engine optimization). Earning media coverage in credible media outlets can be a powerful way to receive objective, third-party endorsement of your company, while also increasing your company’s rankings in search engines. We can reach our customers via social media.

Automotive 65

Automotive Technology SEO Engineering 65

5W PR

NOVEMBER 7, 2023

SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. Engage with them on social media, comment on their content, and attend industry events. This boost can have a lasting impact on the revenue.

How To 78

How To Retail Pitching SEO 78

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. By regularly engaging with followers on social media and through email marketing campaigns, companies and their top executives can build audience trust and loyalty in a humanized and authentic way. Increased lead generation and sales.

Strategy 68

Strategy Marketing Leadership Print 68

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Don’t forget that engagement can also be measured. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

5W PR

NOVEMBER 23, 2022

Using written content is a great SEO practice for podcasts. An interview format is effective when listeners want to listen to other people’s stories. If a shout-out has been given to another person during a podcast, emails can be sent to those people on their social media accounts telling them that they have been mentioned.

Marketing 88

Marketing SEO Interviews Creativity 88

Communications Conversations

OCTOBER 28, 2022

According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. 3 – Collaborate with industry influencers to develop interview or roundup posts to reach new audiences. Corporate blogging has never been bigger.

Blogging 109

Blogging Corporate Survey Interviews 109

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! How they met. About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. and “What are the common questions prospects ask?”Optimize

B2B 172

B2B Company Marketing SEO 172

Buzzstream

MARCH 3, 2020

All goes to show that the conversation doesn’t stop once the interview is over with. If you do find the idea of being interviewed tricky or intimidating, I’d argue that as long as you take the time to prepare thoughtful talking points you should be okay. After the interview is live and published, the content doesn’t stop there.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. I love blogging and although it can be a bind sometimes when you are really busy – it is still the centre piece of social media marketing for me.

Interviews 35

Interviews Writing Blogging Social Media 35

Konnect Agency

NOVEMBER 24, 2020

Landing a guest podcast interview is the number one strategy to establish yourself as an expert in your industry. Podcasts now rival traditional media such as broadcast and radio in terms of PR power. Every Podcast Episode is Your Secret SEO Weapon.

SEO 52

SEO YouTube Instagram Reputation 52

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. So, our attention spans are extremely short and very diluted.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

MARCH 21, 2022

I learnt the basics of traditional PR and then went on to work at a more digital/SEO type agency for a while, before finding a middle ground at Prohibition. I actually interviewed at Prohibition a couple of years before I joined – I got a great feel for the team but the role and timing wasn’t quite right. Instagram every day.

Meeting 62

Meeting Pinterest Agency SEO 62

Bianchi Biz Blog

NOVEMBER 9, 2020

Survey after survey shows that today’s journalists are being asked to do more than ever, in terms of covering broader beats and filing more stories across more traditional and digital platforms, doing more social media promotion and amplification of those stories, and creating more blog posts, videos and webinars, amidst shrinking newsroom staffs.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Blog about the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Completely.

Social Media 61

Social Media Media Crisis Energy 61

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Let’s Get Started!

LinkedIn 52

LinkedIn Engineering SEO Training 52

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Which is your social media platform of choice and why? My ultimate dream is to become a farmer.

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly. million in 2016.

Software 88

Software Pitching Measurement Enterprise 88

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Training Video Survey 136

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Let’s Get Started!

LinkedIn 52

LinkedIn Engineering SEO Training 52

The Resolution Blog

SEPTEMBER 25, 2018

Now led by Shel Holtz, the show analyses the week’s news in digital and social media for communications professionals. from tools to use, to Facebook for business, local SEO, GDPR and using data to create data-driven personas. For Immediate Release (FIR) Originally started in 2005 these guys know what they are talking about.

Google 120

Google SEO Local Data 120

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Victorious PR

NOVEMBER 7, 2023

Social media, targeted ads, press features, and news articles – your online presence is the canvas on which your story is painted. A great PR firm has cultivated relationships with countless journalists across the media landscape. In today’s digital age, everything unfolds on the web.

SEO 52

SEO Web Conference Real Estate 52

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Cision

SEPTEMBER 16, 2015

Want to coach your executives to better interviews? A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement. It gives you the opportunity to provide more dimension to your story as well as a quote.

SEO 120

SEO Web Writing Tools 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 136

Tools Publicity SEO Measurement 136