Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. Instead, we’re repositioning them as a metrics-based SEO agency, building out the services offered far beyond their former link building focus.

Agency 164

Agency SEO Training Analysis 164

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. Over those 15+ years, he published 5,638 blog posts! For context, I’m at 1,300+ right after blogging for 10+ years.

Blogging 78

Blogging Agency Community Local 78

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). It covers many big issues in a digestible way.

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

JULY 5, 2017

That’s my takeaway based on the interview below with Sophie Shiatis. I thought the topic would make for an excellent addition to the Off Script interview series. See these related interviews: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. Please refer a credible colleague !

B2C 55

B2C Education B2B Interviews 55

Waxing UnLyrical

NOVEMBER 27, 2010

One of the Best means that you are, when compared to your peers, at the higher end of the scale, but recognizing That there is a frame of reference for everything. As long as you recognize that this praise is limited by their frame of reference. And not their fame of reference. Across any industry. Or time zone.

Measurement 66

Measurement Tourism Blogging Writing 66

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Earned coverage drives SEO Another key advantage to the type of publicity generated by a PR program, particularly in top-tier publications with high-value domains, is search engine optimization (SEO).

Reputation 156

Reputation Brand Branding Media 156

Waxing UnLyrical

FEBRUARY 1, 2011

.&# He continued by saying that PR outcomes can be broader, and can refer to any part of the communication “life cycle&# or “funnel,&# with the funnel stages being: a. Behavior To note: Seth also made the point that business outcomes primarily refer to the behavioral part of the communication funnel. Awareness b.

Measurement 77

Measurement Publicity Web Analytics 77

Stuart Bruce

JUNE 24, 2015

We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared). PR actually sat in the attic and was frequently referred to as the poor relations.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

JANUARY 13, 2011

Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. I always referred to it as something like “a website with dynamic content and social media capabilities.” Mark as read Approve comment "Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important.

Facebook 80

Facebook Twitter Measurement Blogging 80

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. 16: Ted Seward.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Waxing UnLyrical

NOVEMBER 17, 2010

Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. I bookmarked it to save as reference. Mark as read Approve comment Hey Shonali - Thx for this. Really like your reminder of photos to anchor the post visually. Now if only I could be as CLEVER as YOU!!! Great post.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

DECEMBER 24, 2010

And part of why Jesus used imagery and every day references was so that the people he told these stories to could relate to them. Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Look at some of his parables.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

FEBRUARY 6, 2011

The genius writer brother; the gun-crazy brother; the beauty- and romance-obsessed sister; the fiercely protective Greek Man Friday; and the food-obsessed and long-suffering mother (or Mother, as she’s referred to). Not to mention a whole host of plants, insects and animals.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 26, 2010

Mark as read Approve comment Love the Garth Brooks reference, Lori! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

OCTOBER 6, 2010

Every Hendrix reference was a part of the relevant message. If youre using something that youre passionate about, the tendency would be to throw as much of it in as possible. Youre definitely not guilty of this in your presentation though. Slightly off-subject, Mitch Mitchell HAS to be the best drummer ever, right?

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 14, 2011

and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog.

Blogging 93

Blogging Facebook Twitter Measurement 93

Rock the Status Quo

JANUARY 22, 2015

As with any survey-style of research, answers are also skewed based on who was interviewed and their personal perspective, even timing when they took the survey based on what influenced them that specific day. it’s also the #1 thing that will improve traffic and SEO ranking for your website. It is very prone to misinterpretation.

Agency 100

Agency Survey Customer Service Engineering 100

PR 20/20

NOVEMBER 29, 2022

Management team interviews. Marketing analytics reports (automation software dashboards, social, SEO, website). Keep track of milestone dates in a central marketing calendar for easy reference when building strategies. Industry trends and reports. Internal brand surveys. Lead and customer database segmentation.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

JANUARY 17, 2023

Blog: SEO Software Company Semrush Moves into PR with Prowly Acquisition [PR Tech Sum].Comment: Comment: This company refers to itself as the “first-ever AI-driven PR pitch platform” that aims to predict how your pitch will land with a reporter. Image by DALLE-2: “ a robot reporter interviewing another robot by Vincent van Gogh ”.

Technology 93

Technology Software Resources Pitching 93

Waxing UnLyrical

OCTOBER 14, 2010

I think the little gray bar youre referring to is how copy shows up when I highlight something using the "block quote" button in WordPress. To speak to both of those: Because of the way my blog template is structured, its difficult to get the photo credit right under the photo. In some templates, it shows up as extra-large quotation marks.

Blogging 71

Blogging Twitter Creativity Facebook 71

Contently - Strategy

NOVEMBER 27, 2018

Interview your existing customers to find out more about their demographics, habits, and preferences. Perform SEO analysis. Here’s an overview of the marketing funnel for reference: Sometimes, brand awareness content gets a bad rap. We’ve already established that mediocre content won’t move the needle for SEO.

Strategy 112

Strategy How To Content Marketing Analysis 112

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”. Quick plug: Do you work in PR and comms?

Pitching 78

Pitching Instagram Survey Data 78

PR 20/20

MAY 23, 2017

Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis! They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search?

Resources 53

Resources Marketing SEO Engineering 53

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. Would you be able to add the link to [your page link] for reference? I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Overview: In reference to Office Space (the movie), 2Bobs is a podcast that entertains and informs.

Marketing 74

Marketing Conference Content Marketing Agency 74

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I would service current clients but refer new business enquiries to other consultants I knew would do a good job. I swithered between doing interviews for the book and not, building out some sections in my mind, reducing others. Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. So I forwarded the application to HR and, in due time, we called this person in for an interview. Never mind the fact that a) it wasn’t the job they were interviewing for (hello!),

Interviews 83

Interviews Creativity Twitter Facebook 83

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

NOVEMBER 10, 2010

Its much better than finger push-ups (Perfect Strangers reference!). Even though Ive been blogging "professionally" for quite some time, these are fantastic reminders on why I started and why I feel its important to keep doing it. For me, the writing experience is critical. We are, in many ways, professional writers.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

FEBRUARY 8, 2011

I can’t give you the answer to this, except refer you back to #1. Once you cross the line between fleetingly flattering and outrageously obsequious, you will likely fall flat on your face. Which lists are the best lists to be on? You have to decide whether or not a list is important enough for you to warrant wanting to be on.

How To 64

How To Twitter Facebook Writing 64

Journalistics

JULY 3, 2013

While your editorial calendar may include content for content marketing, real-time marketing, social media, inbound marketing, marketing communications, blogs, and more, we’ll simply refer to it as your editorial calendar for the purpose of this post. outline of white paper is due week one, first draft week two, final draft week three, etc.).

How To 52

How To Pinterest Resources Writing 52

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Source: BuzzBin ).

How To 48

How To Agency Writing Interviews 48

Waxing UnLyrical

NOVEMBER 16, 2016

A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert. In his interview with the Nieman Foundation at Harvard , he said that the human brain was built to process visual cues in nature, and that text was an artifact invented by man.

Blogging 40

Blogging Strategy Social Media Content Marketing 40

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). So one day I just started peppering my conversations with social media references.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

NOVEMBER 18, 2010

That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. Im not sure what study youre referring to regarding the 80% reliability between human coders. Again, though, its not a process that comes without a time-investment.

Measurement 80

Measurement Publicity Analysis Tools 80