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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently - Strategy

Helping your brand stand out requires not just creativity but also strategic alignment. Topic pillars, often referred to as content pillars or pillar content, are fundamental themes or topics you build your content strategy around. SEO Value: They often have SEO value, meaning they are topics that people are searching for.

How To 52
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. 16: Ted Seward.

Marketing 105
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23 Digital PR Examples and Strategys That Work Today

Buzzstream

Some people refer to digital PR as content-led link building. I refer to this as “jump-start link building.” Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. The term digital PR means different things depending on who you ask.

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21 High-Converting Email Outreach Templates (From Our Experts)

Buzzstream

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. Would you be able to add the link to [your page link] for reference? I look forward to hearing from you soon.

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119
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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour.

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The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis

Sword and the Script

That’s my takeaway based on the interview below with Sophie Shiatis. I thought the topic would make for an excellent addition to the Off Script interview series. See these related interviews: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. Please refer a credible colleague !

B2C 56