Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Management team interviews. Marketing analytics reports (automation software dashboards, social, SEO, website). Keep track of milestone dates in a central marketing calendar for easy reference when building strategies.

Marketing 52

Marketing Analytics eBook System 52

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions. You might want to mention it to your line manager if you post internally.

Google 119

Google Data Government Social Media 119

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. For reference, here’s a list of PR technology companies I’m watching. 2) SocialChorus has new integrations to Microsoft for internal comms.

Pitching 78

Pitching Instagram Survey Data 78

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 82

Meeting Automotive Media Transportation 82

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. Over those 15+ years, he published 5,638 blog posts! For context, I’m at 1,300+ right after blogging for 10+ years.

Blogging 78

Blogging Agency Community Local 78

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. It’s either/or. By switching to a blog we saved printing and distribution costs.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). So one day I just started peppering my conversations with social media references.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. But sass, chutzpah and gumption?

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

NOVEMBER 18, 2010

That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. Im not sure what study youre referring to regarding the 80% reliability between human coders. Again, though, its not a process that comes without a time-investment.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. I can’t give you the answer to this, except refer you back to #1. Yes, really! I was flying Virgin America , and couldn’t let the several-thousand-mile-high wifi go to waste.

How To 64

How To Twitter Facebook Writing 64

Contently - Strategy

NOVEMBER 27, 2018

It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. Interview your existing customers to find out more about their demographics, habits, and preferences. Perform SEO analysis. I push back. It’s not [just] the CMO. What level of education do they have?

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Let’s use setting goals and KPIs for now.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111