Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy. It’s just not possible.

Agency 164

Agency SEO Training Analysis 164

Sword and the Script

SEPTEMBER 19, 2017

More recently, he’s served as the senior legal marketing strategist at LawLytics. Larry is my guest in this latest interview in the Off Script series. 1) What are the top challenges facing law firm marketers today? See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. I refer to this as “jump-start link building.” Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. Let’s look at how Hubspot does this with their Marketing Statistics post.

Digital PR 62

Digital PR Examples Strategy Survey 62

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. it’s also the #1 thing that will improve traffic and SEO ranking for your website. Take a fresh look at your blog.

Agency 100

Agency Survey Customer Service Engineering 100

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. If necessary, you can extract the audio from the video and edit it to remove any visual references.

Video 62

Video Infographics Social Media Instagram 62

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? Check out the round up below to learn what the PR 20/20 relies on as the industry’s best marketing resources.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing. and Epic Content Marketing. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Management team interviews. Marketing analytics reports (automation software dashboards, social, SEO, website). For example: Content marketing editorial calendar.

Marketing 52

Marketing Analytics eBook System 52

Waxing UnLyrical

NOVEMBER 16, 2016

A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert. In his interview with the Nieman Foundation at Harvard , he said that the human brain was built to process visual cues in nature, and that text was an artifact invented by man.

Blogging 40

Blogging Strategy Social Media Content Marketing 40

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”. Quick plug: Do you work in PR and comms?

Pitching 78

Pitching Instagram Survey Data 78

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. PR actually sat in the attic and was frequently referred to as the poor relations.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Source: BuzzBin ).

How To 48

How To Agency Writing Interviews 48

Journalistics

JULY 3, 2013

If your organization has expanded its communication channels like most, an editorial calendar is a great way to plan all the content you will produce throughout the year – and to think through how to repurpose content across multiple channels to get more out of your efforts. Don’t Forget The Purpose of Your Content.

How To 52

How To Pinterest Resources Writing 52

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 111

Content Marketing Marketing Media SEO 111