Waxing UnLyrical

FEBRUARY 1, 2011

.&# He continued by saying that PR outcomes can be broader, and can refer to any part of the communication “life cycle&# or “funnel,&# with the funnel stages being: a. Behavior To note: Seth also made the point that business outcomes primarily refer to the behavioral part of the communication funnel.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

JANUARY 13, 2011

Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. I always referred to it as something like “a website with dynamic content and social media capabilities.” Our community was now creating the bulk of our content. It’s either/or. PUSHBACK No one was outraged with the print publication disappearing.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

DECEMBER 24, 2010

And part of why Jesus used imagery and every day references was so that the people he told these stories to could relate to them. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. Look at some of his parables. These fine folk did: Jan.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

NOVEMBER 17, 2010

Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. I bookmarked it to save as reference. Mark as read Approve comment Hey Shonali - Thx for this. Really like your reminder of photos to anchor the post visually. Now if only I could be as CLEVER as YOU!!! Great post.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

FEBRUARY 6, 2011

The genius writer brother; the gun-crazy brother; the beauty- and romance-obsessed sister; the fiercely protective Greek Man Friday; and the food-obsessed and long-suffering mother (or Mother, as she’s referred to). Not to mention a whole host of plants, insects and animals. These fine folk did: Jan.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 26, 2010

Mark as read Approve comment Love the Garth Brooks reference, Lori! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Facebook 69

Facebook Twitter Measurement Tourism 69

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

OCTOBER 6, 2010

Every Hendrix reference was a part of the relevant message. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Narciso Tovar, Big Noise Communications Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 14, 2011

and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. I think the little gray bar youre referring to is how copy shows up when I highlight something using the "block quote" button in WordPress. Additionally, they will be able to teach others valuable knowledge with their own perspectives.

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Waxing UnLyrical

NOVEMBER 10, 2010

Its much better than finger push-ups (Perfect Strangers reference!). Im building a network and community AND learning new tricks that make me a better professional, makes my time well spent. If I wasnt getting something back, which I am -- great friends, community, knowledge -- itd be harder for me to commit the time and effort.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows.

Pitching 78

Pitching Instagram Survey Data 78

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I would service current clients but refer new business enquiries to other consultants I knew would do a good job. I swithered between doing interviews for the book and not, building out some sections in my mind, reducing others. Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

FEBRUARY 8, 2011

I can’t give you the answer to this, except refer you back to #1. Once you cross the line between fleetingly flattering and outrageously obsequious, you will likely fall flat on your face. Which lists are the best lists to be on? You have to decide whether or not a list is important enough for you to warrant wanting to be on.

How To 64

How To Twitter Facebook Writing 64

PR 20/20

MAY 23, 2017

Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis! They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search?

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? But sass, chutzpah and gumption? What a disappointment.

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). You can’t start a blog like ours unless the community wants it. These fine folk did: Jan.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

NOVEMBER 18, 2010

That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. Im not sure what study youre referring to regarding the 80% reliability between human coders. Again, though, its not a process that comes without a time-investment.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 16, 2016

A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert. In his interview with the Nieman Foundation at Harvard , he said that the human brain was built to process visual cues in nature, and that text was an artifact invented by man.

Blogging 40

Blogging Strategy Social Media Content Marketing 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

SEPTEMBER 2, 2010

If they’re resources you will find useful, bookmark them (I use Delicious or Evernote ) for future reference. The other thing that’s smart to do is, when the transcript is generated, look for any URLs that have been shared during the chat. Rules of engagement This is an easy one. What you should expect : anything and everything.

Twitter 82

Twitter Resources Conference Facebook 82