ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time. Write a thorough post-event report. . It is often after the event that the real PR push comes.

Pitching 185

Pitching Survey Video Examples 185

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

Pitching 136

Pitching Interviews Video Report 136

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association.

Social Media 149

Social Media Marketing Media B2B 149

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Yet, few companies promote videos or run ads on YouTube.". Interviews Inbound Marketing SEO' Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Great broadcast quality high-definition video. Interviews – Q & A on video. Have an awesome video. But there are other reasons why video is important. Video is among your most powerful tools.

Media 120

Media Television Video Print 120

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Storytelling can come to life in written, audio or video forms, or in a blend of all three. Now it’s time to make your strategy a reality.

Storytelling 163

Storytelling Media Nonprofit Government 163

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Knowing that The Verge is one of the most popular and top-tier tech publications, I scoured the site in search of contributors writing in the smart home tech space. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

OnePitch

NOVEMBER 29, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Anything that we think that will connect to our audience and help drive readers to our website and urge for a print version would be interesting to us. [00:06:36] But for you to pass on it, or you to write the piece?

Pitching 77

Pitching Travel Writing Report 77

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Articles will get shorter and video will remain king. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” A video demonstration of the tool says PR pros can enter up to 10 key messages, an optional quote and select options for tone and length.

Software 78

Software Case Study Technology Tools 78

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. Cloud) and print (The Minneapolis St. Write a killer pitch and then be fast and helpful throughout their reporting process. And, make them short.

Media Relations 100

Media Relations Pitching Media Report 100

PR for Anyone

OCTOBER 8, 2020

When putting together your Public Relations Plan, preparing for the interview should be on your list. For television segments, see how that host does an interview. If it’s a print interview, read what they write. Pay attention how they write stories. Pay attention how they write stories.

Interviews 100

Interviews Publicity Television Print 100

Solo PR Pro

NOVEMBER 1, 2016

I interviewed all the partners, developed a profile of the practice, and wrote biographies that turned their experience from a listing of major cases into a description of their accomplishments. For more information on contracts, grab your free copy of our most popular resource, Get It In Writing. are you handling the posting?

Product Launch 40

Product Launch Interviews Print Writing 40

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?"

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – print advertising. Boots on the ground interviews with PR, marketing, sales leaders. I would cut: – Social media. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Leading with content (whether 2D or video) and cutting down the traditional press release to shorter/more straight forward copy also goes a long way.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 9, 2011

I wrote an article about the history of the Black Death , gave some advice about what to wear to metal festivals and posted some silly metal YouTube videos. People want to interview me, people want to collaborate, people want to buy ad space and design t-shirts and talk about some major, MAJOR business and who the hell ARE these people?

Google 50

Google Hotels eBook Fashion 50

Beyond PR

APRIL 27, 2016

Targeted email invites for demos or interviews are another place to promote your press kit link. Promote your story on your website with visual cues such as banner imagery, videos, etc. Giveaways and contest details, demo announcements, interview requests and general show commentary are popular choices for trade show tweets.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. Host: I listened to an interview of yours in which you say that Seychellois cuisine is very different. And this is really a revolution with a capital R for me.

Radio 52

Radio Hotels Course Social Media 52

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact She has a “porno music/comment time&# at the end of every video where she interacts with her supporters by responding to their comments. Besides that, Justine is high-energy and loves making music videos and parodies; she is an individual who I picture would never be at a loss for words. His video has amassed over 7.7

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. We do not live in said ideal world.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 10, 2010

It’s a great way to exercise your writing muscles. So much of what we do revolves around good, if not great, writing. Blogging is a great way to improve your writing. It starts emboldening you to try other mediums of communication, such as video and images. Pitches, content creation, op-eds, etc.

Blogging 90

Blogging Facebook Twitter Writing 90

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I also host HDT’s audio and video podcast, HDT Talks Trucking. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. They asked if I’d consider writing something for publication.

Meeting 86

Meeting Media Chemicals Radio 86

Cision

APRIL 1, 2015

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? From a journalist’s perspective, there are a few pieces of information that they need in order to write a killer article about your brand.

Print 120

Print Pitching System Video 120

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Usually, a press release is published verbatim, so the quality of the writing must be high from the outset.

Small Business 95

Small Business Writing Engineering Infographics 95

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. Audacity - Run a blog and thinking about adding video segments? Developing a screencast tutorial, multi-media FAQ, or producing a video interview? Website/Blog.

Tools 78

Tools eBook Print System 78

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. For example, you might want to publish five tweets per day on Twitter, but only one video per month to YouTube. Determine Themes for Your Content. Assign the Work With Deadlines.

How To 52

How To Pinterest Resources Writing 52

Onclusive

DECEMBER 22, 2017

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. The post AirPR Interview Series: Jon Gelberg, Inc.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Buzzstream

NOVEMBER 10, 2020

Get weekly exclusives (find a celebrity, conduct the interview etc.). So when writing your pitches, avoid including too much fluff or making them dig for the main story. “The The New York Times article example below highlights the simplicity and clarity of its writing style. looks in her BrightonSEO 2020 talk, below, too.

Pitching 164

Pitching Writing Digital PR How To 164

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. On TikTok, we rely more on shorter videos.

B2B 52

B2B Communications Media Newspapers 52

Bad Pitch Blog

JULY 8, 2008

While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media? We publish much more content online than in print format.

Print 43

Print Pitching Twitter Advertising 43