ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. We always link to the full white paper in the release, in case the reporter wants to dive deeper or include it in their story. That’s why podcasts should be on every media pitch list. Thought leadership events keep on giving.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Some call it newsjacking. Combine automation with human monitoring.

Pitching 136

Pitching Media Privacy YouTube 136

Sword and the Script

FEBRUARY 28, 2023

It takes time to build authority and recognition for your brand or founder and find your pitching groove. In reality, your PR person or team needs you to stay actively involved, particularly if thought leadership is part of your strategy. They want everything but the kitchen sink in their pitches and press releases.

Company 115

Company Publicity Leadership Pitching 115

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Some team members may assume that clients understand what goes on behind the scenes and save formal emails for results reporting or logistics, but it’s important to let clients know what we’re thinking and planning even when we don’t have tangible progress to report. It’s also the underpinning of most successful media story pitches.

Writing 170

Writing Pitching Meeting Communications 170

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 103

Survey Report Media B2B 103

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth.

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 134

Publicity Small Business Trends Leadership 134

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. Before that, I was a reporter for the Detroit Free Press. I was fortunate enough to get a part-time staff writing job at age 17 for The Saline Reporter and continued working there through college. Any pet peeves with PR people?

Report 85

Report Meeting Automotive Media 85

ImPRessions - Crenshaw Communications

MAY 2, 2023

Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs. Moreover, you can ask ChatGPT for a list of reporters who cover certain industries or topics.

Retail 156

Retail Video Pitching Technology 156

Sword and the Script

APRIL 4, 2023

The point is, a regular readers know, I’ve spent a lot of time interviewing technologists, watching the tech being demo-ed and generally thinking about PR technology — all in an effort to distill the buzzwords and explain what this means for PR pros. Challenges Will AI take your job away? Where are we going with AI in PR?

Publicity 204

Publicity Software Fashion YouTube 204

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Leadership events. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I was a radio news reporter for three years in St. Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Newsletters gain clout.

Media Relations 197

Media Relations Trends Media Newspapers 197

Onclusive

FEBRUARY 11, 2021

In between milestone events, when there may not be much to report, you can focus on self-produced content. . When pitching to journalists, focus on customer stories that prove the value of your solution or product. Focus on Your Audience. PR efforts cannot be effective or well-timed without a deep understanding of your audience.

How To 221

How To Media Training Storytelling Financial 221

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. Customers are rarely directly incentivized to participate in case studies,” according to the report.

Case Study 130

Case Study Study Company B2B 130

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews. It’s easy to forget about emotion or think it’s unimportant.

Communications 107

Communications How To Banking Government 107

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 128

Trends Pitching Twitter Nonprofit 128

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. Is it ethical for a PR agency to smear a competitor?

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. Extreme Leadership.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Will the team have updates to the original news to keep going back to “fence-sitter” reporters and help close on a story? This means keeping media lists up to date, drafting pitches, follow-up notes and press releases and organizing all other pertinent information so a tight schedule of targeted outreach is maintained. .”

Local 159

Local Pitching Interviews B2B 159

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

She pitched the story, got a reporter to commit, facilitated the interview, and was promised it would run. But it’s not live and the reporter isn’t answering emails. Orchestrating media interviews. We don’t like to be on the outside looking in when it comes to media interviews or briefings. Still nothing.

B2B 159

B2B Interviews Enterprise Report 159

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to. Finish this sentence: If I am not reporting, I am ….

Meeting 79

Meeting Automotive Media Newspapers 79

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

MAY 4, 2021

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. Muck Rack enhances reporting . Muck Rack announced new dashboards that centralized reporting for PR measurement. click image for higher resolution — and animation) . PR tech mentions.

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. This can include everything from reaching out to reporters to fix errors in a story to arranging an interview with a CEO or other company spokesperson to set the record straight.

Company 136

Company Interviews Reputation Privacy 136

Bianchi Biz Blog

NOVEMBER 18, 2020

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. to support clients at this important event.

Automotive 52

Automotive Conference Interviews Travel 52

Shift Communications

MAY 21, 2018

There are less reporters responsible for producing a higher volume of stories at a faster pace. There are plenty of creative ways to drive coverage – like newsjacking and bold thought leadership – but news makes news. Why Pitch News Under Embargo. Embargoes maximize coverage by giving reporters equal access ahead of time.

How To 68

How To Pitching Report Interviews 68

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. If only it were that simple! Amplify Their Content.

Pitching 60

Pitching Newspapers Writing Social Media 60

Cision

JUNE 25, 2015

This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Is there a topic you wish the reporter had delved a little deeper? Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Holmes Report – Echo Chamber Podcast. The Holmes Report blog is written by the staff of the Holmes Report, which bills itself as “the authoritative voice of the global public relations industry.” The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

Garrett Public Relations

FEBRUARY 28, 2024

Could it be that they’re making it hard for reporters to cover them? Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.” And if so, WHY would they do that?

Media 159

Media Report Company Publicity 159

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. Don’t be afraid to try an unexpected pitch angle or tap into a new media outlet. What are the biggest pitching mistakes brands make?

Leadership 120

Leadership Local Pitching Social Media 120

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

FEBRUARY 22, 2021

We also continually report on government regulations including things like hours of service (time limits on daily driving for commercial truck drivers) and continually changing greenhouse gas emissions mandates that impact fleets. Finish this sentence: If I am not reporting, I am …. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55