PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information. Illustration credit: 32 pixels ].

Report 177

Report Survey Pitching Journalism 177

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Plus, bigger outlets like to report on bigger companies.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. And of course, stay flexible. “I

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Some of the influencers I was pitching when I began, were now pitching me to submit a guest post. I didn’t pitch it. The reporter just noticed. The story was unsolicited.

B2B 108

B2B Leadership Marketing Blogging 108

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Some call it newsjacking. Combine automation with human monitoring.

Pitching 136

Pitching Media Privacy YouTube 136

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership According to Forbes , thought leadership has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report did not state a margin of error that I observed but it did say the report had a confidence interval of 95%.

B2B 105

B2B Study Company Leadership 105

Communications Conversations

AUGUST 15, 2019

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. You could pitch bylined ideas to publications like Harvard Business Review, Forbes and Fortune and, given you were somewhat competent, you had a chance. You had to pitch the editor your story idea. She would review it.

Leadership 112

Leadership Media Pitching B2B 112

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership. PR Reporting. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown.

Travel 208

Travel Pitching Airlines Media 208

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. The post Why The Equilar Communications Team Moved from Cision to Onclusive Pro appeared first on Onclusive.

Case Study 195

Case Study Communications Study Leadership 195

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:00 am I study a report on a client competitor that shows three media mentions for the month. So far, we’re fine, but I note the competitive mentions for our monthly report. 10:30 am Client meeting.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:00 am I study a report on a client competitor that shows three media mentions for the month. So far, we’re fine, but I note the competitive mentions for our monthly report. 10:30 am Client meeting.

Product Launch 321

Product Launch Meeting Report Technology 321

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. Before that, I was a reporter for the Detroit Free Press. I was fortunate enough to get a part-time staff writing job at age 17 for The Saline Reporter and continued working there through college. Any pet peeves with PR people?

Report 84

Report Meeting Automotive Media 84

Shift Communications

AUGUST 10, 2017

In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. PR helps to communicate compelling stories to improve brand awareness, and by integrating thought leadership, it may help to generate qualified leads. Theresa Masnik. Account Manager.

Leadership 92

Leadership Sports Healthcare Pitching 92

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

Cision

DECEMBER 10, 2015

But how can you ensure success if reporters are still getting on the social media bandwagon? With our latest “ 11 Tips for Pitching Reporters on Social Media ” tip sheet, you’ll also learn how to stand out with personalized pitches, adhere to proper follow-up etiquette and send signs of appreciation once your pitch makes the cut.

Pitching 120

Pitching How To Social Media Report 120

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 139

Pitching Report Writing Energy 139

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Muck Rack is not only our go-to media database for journalist research, but a media monitoring tool for coverage and share-of-voice reports on a moment’s notice.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Pitching trade press can be easier than getting a story in a large media outlet. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

Leadership 71

Leadership Reputation Employee Hotels 71

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. We always link to the full white paper in the release, in case the reporter wants to dive deeper or include it in their story. That’s why podcasts should be on every media pitch list. Thought leadership events keep on giving.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

FEBRUARY 28, 2023

It takes time to build authority and recognition for your brand or founder and find your pitching groove. In reality, your PR person or team needs you to stay actively involved, particularly if thought leadership is part of your strategy. They want everything but the kitchen sink in their pitches and press releases.

Company 116

Company Publicity Leadership Pitching 116

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 102

Survey Report Media B2B 102

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. 29% said, “more research-based, thought leadership content covering topical issues.”.

Study 170

Study Communications Survey Pitching 170

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Some team members may assume that clients understand what goes on behind the scenes and save formal emails for results reporting or logistics, but it’s important to let clients know what we’re thinking and planning even when we don’t have tangible progress to report. It’s also the underpinning of most successful media story pitches.

Writing 170

Writing Pitching Meeting Communications 170

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Reporting on established metrics isn’t enough today. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. PRovoke Media Formerly The Holmes Report, PRovoke Media’s weekly newsletter is a one-stop shop for all the most important PR industry news and opinions.

Company 203

Company Trends Case Study Crisis Management 203

The Proactive Report

OCTOBER 21, 2020

Building Thought Leadership. If Dr. Ekberg’s team were to pitch him as a guest to a health podcaster, his audience of half a million would be a great endorsement for the value of his content. The mainstream media still plays a major role in building thought leadership. You can create websites, blogs, and social media accounts.

Leadership 162

Leadership Pitching Social Media YouTube 162

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 192

Communications Sports Journalism Fashion 192

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. This data is often wide-ranging and offers insights that can be newsworthy to a host of different reporters and outlets. Mastering it can not only help PR pros track coverage, but offer feedback on steps to increase visibility.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.

Leadership 332

Leadership Trends B2B Agency 332

PRSay

JUNE 15, 2017

Here’s a few tips you can take from the results: Pitch in the morning. Muck Rack found that 37 percent of journalists prefer to be pitched between 9 a.m. with 27 percent preferring their pitches to come between 6 a.m. Personalize your pitches. 1 reason why journalists reject otherwise relevant pitches. and 11 a.m.,

Pitching 127

Pitching Survey Journalism Conference 127

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Daily client interaction to update, report on and discuss media relations. Provide strong guidance and leadership to junior-level staff. research, duties and projects as required.

B2B 291

B2B Policies Case Study Enterprise 291