ImPRessions - Crenshaw Communications

AUGUST 10, 2020

An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. Earned media isn’t always simple.

Pitching 177

Pitching B2B Product Launch Report 177

NRPR Group

JULY 6, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Celebrity Correspondent at Get Out Magazine, Eileen Shapiro appeared first on NRPR Group. As […].

Interviews 72

Interviews Pitching Groups Agency 72

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Pitching trade press can be easier than nailing a story in a large media outlet. How trade coverage wins. Trades placements yield good returns.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

NRPR Group

JULY 13, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Editor at PRNews, Seth Arenstein appeared first on NRPR Group. As […].

Interviews 52

Interviews Pitching Groups Agency 52

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . To build trust, and to encourage a response to a solid pitch, even if the answer is no. Why bother?

Agency 353

Agency Interviews Pitching Retail 353

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers.

Company 100

Company How To Leadership Pitching 100

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. The post PR Tips For Reactive Media Pitches appeared first on Crenshaw Communications.

Pitching 136

Pitching Media Privacy YouTube 136

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list. The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.

Conference 284

Conference How To Trade Shows Leadership 284

Sword and the Script

FEBRUARY 28, 2017

It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Rather than sifting through an inbox of thousands of pitches looking for the diamond in the rough, our contributor network is going to go invite-only.”. Thought leadership it requires continuous thought and leadership.

Leadership 60

Leadership B2B Pitching Technology 60

Sword and the Script

FEBRUARY 28, 2023

It takes time to build authority and recognition for your brand or founder and find your pitching groove. In reality, your PR person or team needs you to stay actively involved, particularly if thought leadership is part of your strategy. They want everything but the kitchen sink in their pitches and press releases.

Company 115

Company Publicity Leadership Pitching 115

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth.

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 129

Publicity Small Business Trends Leadership 129

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Leadership events. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

MAY 2, 2023

Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs. Below are some uses that can increase productivity while maintaining the integrity of human involvement.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. It’s also the underpinning of most successful media story pitches. When writing, it is important to keep the specific campaign objective at the forefront.

Writing 170

Writing Pitching Meeting Communications 170

ImPRessions - Crenshaw Communications

MAY 25, 2023

Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews. But we can also leverage it to enhance our work. If so, Substack can open doors and provoke new ideas for PR professionals.

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

APRIL 22, 2024

Building trust through thought leadership and transparency Fintech is a crowded field, and PR can provide the spotlight that a brand needs. PR professionals can pitch interesting stories to journalists, focusing on the brand’s innovative solutions, customer testimonials, and positive contributions to the financial landscape.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Sword and the Script

APRIL 4, 2023

The point is, a regular readers know, I’ve spent a lot of time interviewing technologists, watching the tech being demo-ed and generally thinking about PR technology — all in an effort to distill the buzzwords and explain what this means for PR pros. Challenges Will AI take your job away? Where are we going with AI in PR?

Publicity 198

Publicity Software Fashion YouTube 198

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

JULY 26, 2022

Do you want to have an interview with her?” It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Now, start crafting your pitches. Make your pitch as personalized as possible.

Media 169

Media Pitching Agency Guidelines 169

PRSay

APRIL 18, 2024

In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it? Be authentic.

Leadership 187

Leadership Storytelling Viral Banking 187

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

Onclusive

FEBRUARY 11, 2021

When pitching to journalists, focus on customer stories that prove the value of your solution or product. Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. A passionate executive makes a very compelling spokesperson.

How To 221

How To Media Training Storytelling Financial 221

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 99

Interviews Publicity Technology Social Media 99

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. Miller’s sales pitch to Silicon Valley execs, whom he views as “surprisingly unsophisticated” at using their own communications tools, seems to be that good will is a zero-sum game.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. Extreme Leadership.

Blogging 159

Blogging Pitching Fashion Sports 159

Beyond PR

MARCH 3, 2016

Thought leadership: it’s vital to brands big and small, established and new. With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Keep your pitch informative and concise.

Pitching 75

Pitching Media Leadership Examples 75

PRSay

AUGUST 11, 2021

An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Pitch individuals with insights that will help me write something thoughtful and reflective and tell readers why a particular breaking development is important.”. Newsletters gain clout.

Media Relations 196

Media Relations Trends Media Newspapers 196

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

This means keeping media lists up to date, drafting pitches, follow-up notes and press releases and organizing all other pertinent information so a tight schedule of targeted outreach is maintained. ” The spokesperson is untested, the product is in beta, or the pitch hasn’t matured.

Local 159

Local Pitching Interviews B2B 159

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews.

Communications 107

Communications How To Banking Government 107

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

The interview went really well, it just shows how important it is to craft a well-researched _. Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. thought leadership. pre-pitching. We appear to be really well-matched with this prospect. media monitoring. key messages.

Publicity 120

Publicity Media Training Interviews B2B 120