Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Read more: Propel Media Barometer for Q2 2021 by Propel. Top challenges in internal communications. However, that doesn’t mean the job is easy.

Creativity 96

Creativity Study Ethics Publicity 96

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities.

SEO 227

SEO Agency Reputation Policies 227

Scott Public Relations

JULY 13, 2023

Media relations, strategic communication and content production are in particularly high demand in 2023. It is great that they view us as a strategic partner and understand that the influence of what we bring to the mix can actually be measured,” says Brunnen Founder and Chair Taru Nikulainen.

Ethics 52

Ethics Survey Insurance Insurance 52

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 96

Ethics Crisis Transportation Airlines 96

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming.

Employee 87

Employee Real Estate Video Internal 87

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

APRIL 20, 2021

It was enough budget for one full-time resource for about six months. It was the center of its content marketing, media relations and social media efforts. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance.

B2B 106

B2B Leadership Marketing Blogging 106

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. It’s also a major field of academic research!)

Publicity 52

Publicity Marketing eBook Public Affairs 52

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. media relations, crisis management, social media, etc.) Reporting structure (e.g. who and how often).

Agency 51

Agency Measurement Resources Report 51

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

JUNE 30, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales.

Report 118

Report Publicity Survey B2B 118

Beyond PR

JUNE 8, 2016

Research, measurement, optimization and patience are key to success. Be resourceful and respectful. It will not just improve your media relations, but also the brand content you offer directly to online audiences. As you build relationships with the media, find out what they need and follow through with those elements.

Media Relations 40

Media Relations Media Journalism Print 40

Polaris

NOVEMBER 24, 2014

Marketing and PR includes everything from media relations and blogger outreach to content marketing and social media, not to mention government relations, internal communication and issues management. Is the scope of work regional, national or international? 1: What services do you require? 2: Scope of work.

Marketing 168

Marketing Policies Agency eBook 168

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Read on for their helpful tips. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment). And it is, but it definitely comes at a cost. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Critical Mention

JULY 15, 2020

Developing an Earned Media Suite. Adding the Media Contact Database to Critical Mention’s media monitoring and intelligence platform is the next step in the company’s mission to remain the go-to resource for earned media. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Stephen Waddington

OCTOBER 20, 2017

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement. These include diversity, international, internal communications and teaching.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

PR Conversations

OCTOBER 27, 2023

The great thing about the new media is that publics are free to identify themselves rather than waiting for the organization to identify them. Obviously, therefore, we should engage all publics—at least to the extent that the organization has the resources to engage them. MacManus, & D. Vercic (Eds.), Most recently, a Ph.D.

Reputation 52

Reputation Social Media Internal International 52

Stuart Bruce

NOVEMBER 27, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. Probably the largest market is the internal one – Africans communicating with Africans within their own countries. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Landis PR

APRIL 12, 2021

Even now, print newsrooms usually have far more reporters than comparable broadcast organizations so it’s easier to commit resources to in-depth, enterprise and investigative projects. They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence.

Meeting 98

Meeting Media Print Enterprise 98

Mindful Marketing

DECEMBER 17, 2015

Media relations no longer is the be all or end all but simply a part of game plan that includes owned media and shared media, and in some cases, paid media. You are a founding member of PR Boutiques International. We attribute our longevity to our ability to evolve as the profession has changed.

Communications 50

Communications Marketing Internal International 50

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. Progress is slow.

Government 103

Government Education Print Ethics 103

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Social media promotion and responses to negative comments online. Influencer relations. Media training. Internal communications. Influencer relations – take a look at Influence. Content creation.

Publicity 48

Publicity Advertising Advertising Tools 48

Solo PR Pro

JULY 11, 2017

Talk to Human Resources. The human resources department. Human resources directors or staff members should be eager to talk to you, as they will recognize the value of sharing this kind of news. Note that these topic avenues avoid internally focused news such as salespeople who won a company award. Talk to Operations.

SEO 42

SEO How To Software Resources 42

Prohibition

DECEMBER 13, 2021

This is the implementation of contingency plans even after putting proactive measures in place. Once a crisis arises, the focus shifts away from developing or improving capabilities and toward deploying resources to save lives, help safeguard and the environment, and maintain the social, economic, and structure of the organisation.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

5W PR

APRIL 9, 2024

Clearly delineate roles and responsibilities for each member, like who will be the face of the public relations crisis , who will be handling internal communications, and who will be consulting with the legal team, among others. Equipping the internal team with the know-how and skills to execute it effectively is equally important.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 9) PR tech assessment.

Pitching 63

Pitching Analytics Enterprise System 63

Prohibition

JANUARY 7, 2022

Businesses may face serious financial loss due to physical property damage, forced production downtime, a shortage of skilled resources, liability claims and other unexpected costs. When you are faced with a major problem, your first priority should be to fix the immediate situation and then devote all available resources to damage control.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. As Scott Benson , a former colleague of mine and an SEO I trust and recommend , noted in an email exchange with me – this broken link notification offers the opportunity to both fix it, or even search for links your competition has lost and offer a better resource.

SEO 65

SEO Tools Engineering Web 65

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

JANUARY 14, 2022

How will they deal with the media? Will you hold an external or internal press conference? Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Media relations is ever more challenging. Source: Media Relations Keeps Getting Harder ). in 2019, reaching a record $4.5

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 192

Writing Communications Marketing B2B 192