Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Landis PR

APRIL 29, 2024

Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. The Most Popular Social Media Channels in Finland Youtube : 4.46 million users LinkedIn : 1.80 million users Facebook : 3.59 million users Instagram : 2.47

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

If your brand is focused on a specific region, that background may carry more weight with a podcast from the same area than with a national or international podcast where people don’t have access to the product or service. Links to your guest’s website, LinkedIn and Twitter also offer a better understanding of how they might interview.

Pitching 350

Pitching Interviews B2B Leadership 350

The Hoffman Agency

APRIL 19, 2024

The offer to intern at The Hoffman Agency came at the perfect time. As I contemplated giving up hope and settling for a job outside of my field, Tori Quinn came to my rescue with a LinkedIn message: an invitation to a 30-minute interview for the Spring internship at The Hoffman Agency in Portland.

Internal 36

Internal International Radio Sports 36

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. “Stick to the sensibilities of earned media.” “Stick to the sensibilities of earned media.” ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

wiredPRworks

MAY 13, 2022

Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. Connect with Allan on LinkedIn , Twitter, and Instagram. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. How did they meet?

Social Media 52

Social Media Corporate Communications Media 52

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. Who is the Modern Communicator? All great questions.

Reputation 218

Reputation Skype Industry Conference 218

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Internal comms. Layoffs at internal comms platform.

Survey 146

Survey Software B2B Pitching 146

Wadds Inc.

MARCH 28, 2023

They’re a real time window on the issue.

Publicity 52

Publicity Corporate Reputation Internal 52

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Measuring month-over-month social engagement can showcase how well earned media coverage is prompting social media interaction. PR teams can easily measure growth across social media channels like Twitter, LinkedIn and Instagram, depending on what social platform the company prioritizes.

Measurement 182

Measurement Agency Advertising Advertising 182

Deirdre Breakenridge

JUNE 8, 2016

She is also the social media chair for the NYU International Club and volunteers with the social media team for the PRSA Tri-State events and conferences. Sabrina joined HBO as an intern for her department in 2014 and they haven’t been able to get rid of her since. Is PR Right for me?”

Social Media 150

Social Media Pitching How To Media 150

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. People thought something was wrong with me.

Radio 167

Radio Journalism Interviews Energy 167

Doctor Spin

MARCH 1, 2024

Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Utilize job search websites like Indeed, Glassdoor, LinkedIn, and PR-specific job boards to find entry-level PR positions. Technology companies. Sports teams and organisations. Entertainment industry.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Take advantage of the LinkedIn blogging platform – called long-form posts. ” “We don’t know how to manage or monitor it!”

Corporate 100

Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Quality writing rises to the top. As a result, some releases are stuffed with jargon and confusing language and read as if written by committee.

SEO 221

SEO Data B2B Writing 221

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. LinkedIn images. LinkedIn has always been recognized as a place of high-quality educational articles. Brand humanization. B2B platforms.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.” Social media platforms. That’s up from 68% in 2019 and 51% in 2018.

Survey 119

Survey Measurement Public Affairs Storytelling 119

PRSay

JUNE 7, 2022

She serves as the manager of internal communications for AllianceRx Walgreens Prime, a specialty and home delivery pharmacy. Over the course of her career, Thompson has provided strategic planning, writing, executive counsel, change management, media relations and project management for corporate, education and nonprofit organizations.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. You don’t have interns firing off marketing emails or press releases – don’t do that here either.

B2B 103

B2B Twitter Brand Branding 103

Sword and the Script

JULY 7, 2020

The company says a centralized tool that links these things together will present a complete picture of media relations activity. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

NOVEMBER 7, 2023

I took a close look at PRophet back in March of this year and wrote up a briefing – have a look if it sounds interesting: This AI is ‘Taylor’ made for media relations; prophet adds generative AI to PR software. Both products are organized under a “Comms Tech Unit,” which is led by PRophet founder Aaron Kwittken.

Employee 135

Employee Software Survey Tools 135

Burrelles Fresh Ideas

OCTOBER 10, 2023

Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure. Pay attention to their previous work, the types of stories they write, and their social media presence.

Video 87

Video Publicity Marketing Analytics 87

Stephen Waddington

JULY 15, 2020

Social media – LinkedIn and Twitter in particular – are the most common platforms used to network professionally. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places. The results will be skewed by the fact that most respondents are CIPR members.

Survey 159

Survey Policies Crisis Community 159

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts.

Exercises 198

Exercises Google Writing Blogging 198

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. Why are you approaching this as (a pitch, a news release, a social media post, etc.) It originally appeared on Tara McDonagh's LinkedIn. instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Newsfile

FEBRUARY 28, 2024

What is Social Media Monitoring? Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason.

Small Business 168

Small Business SMB Local Viral 168

Critical Mention

JULY 13, 2021

Critical Mention’s philosophy of building native, connected features internally – rather than through third-party connections – is providing value to clients through a more seamless user experience than other platforms can provide.

Instagram 156

Instagram Industry Media Analytics 156

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. With broader audiences, more competition and more opportunities than ever, PR professionals are facing new challenges when it comes to attracting media attention. . CHALLENGE: Attracting media and consumer attention.

Local 82

Local Storytelling Infographics Resources 82

Bianchi Biz Blog

MARCH 7, 2022

It was an internal struggle deciding because I felt my heart was in community stories. Feel free to follow me on Twitter and Instagram, and connect with me on LinkedIn. LinkedIn: [link]. HDT LinkedIn: [link]. You might also be interested in: Meet the Media: Josh Fisher, Executive Editor of FleetOwner.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 1) Share the news internally.

Media 97

Media B2B Groups Conference 97

Sword and the Script

JULY 17, 2018

Our adversaries, whether major international powers or small insurgent groups, rely on misinformation and use communication with the press as a tool of information warfare. For military and non-military agencies, the role of media engagement has diminished with each successive administration since the turn of this century.

Government 90

Government Publicity Public Affairs Agency 90

Sword and the Script

NOVEMBER 20, 2018

Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog. 6) It’s important to build internal links. Sujan Patel underscores the importance of internal link building. On and on the lists go…. With search terms like: “keyword + monthly link roundup”.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 176

Survey Marketing B2B Study 176