Sword and the Script

SEPTEMBER 18, 2018

I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. At the same time, you don’t want to be perceived as the ‘know it all’, so it’s finding the happy middle ground where you can make the biggest impact with coaching your internal client and how and when to present to media.

Media Relations 68

Media Relations Media Insurance Insurance 68

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

If your brand is focused on a specific region, that background may carry more weight with a podcast from the same area than with a national or international podcast where people don’t have access to the product or service. Links to your guest’s website, LinkedIn and Twitter also offer a better understanding of how they might interview.

Pitching 350

Pitching Interviews B2B Leadership 350

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Internal comms. Layoffs at internal comms platform.

Survey 144

Survey Software B2B Pitching 144

wiredPRworks

MAY 13, 2022

Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. Connect with Allan on LinkedIn , Twitter, and Instagram. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. How did they meet?

Social Media 52

Social Media Corporate Communications Media 52

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. Who is the Modern Communicator? All great questions.

Reputation 218

Reputation Skype Industry Conference 218

Deirdre Breakenridge

JUNE 8, 2016

She is also the social media chair for the NYU International Club and volunteers with the social media team for the PRSA Tri-State events and conferences. Sabrina joined HBO as an intern for her department in 2014 and they haven’t been able to get rid of her since. Is PR Right for me?”

Social Media 150

Social Media Pitching How To Media 150

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Measuring month-over-month social engagement can showcase how well earned media coverage is prompting social media interaction. PR teams can easily measure growth across social media channels like Twitter, LinkedIn and Instagram, depending on what social platform the company prioritizes.

Measurement 182

Measurement Agency Advertising Advertising 182

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Wadds Inc.

MARCH 28, 2023

They’re a real time window on the issue.

Publicity 52

Publicity Corporate Reputation Internal 52

Critical Mention

JULY 13, 2021

Critical Mention’s philosophy of building native, connected features internally – rather than through third-party connections – is providing value to clients through a more seamless user experience than other platforms can provide.

Instagram 156

Instagram Industry Media Analytics 156

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Quality writing rises to the top. As a result, some releases are stuffed with jargon and confusing language and read as if written by committee.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. You don’t have interns firing off marketing emails or press releases – don’t do that here either.

B2B 102

B2B Twitter Brand Branding 102

Doctor Spin

MARCH 1, 2024

Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Utilize job search websites like Indeed, Glassdoor, LinkedIn, and PR-specific job boards to find entry-level PR positions. Technology companies. Sports teams and organisations. Entertainment industry.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Sword and the Script

JULY 7, 2020

The company says a centralized tool that links these things together will present a complete picture of media relations activity. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 122

Technology Publicity Software Print 122

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Take advantage of the LinkedIn blogging platform – called long-form posts. ” “We don’t know how to manage or monitor it!”

Corporate 100

Corporate Leadership Brand Branding 100

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

PRSay

JUNE 7, 2022

She serves as the manager of internal communications for AllianceRx Walgreens Prime, a specialty and home delivery pharmacy. Over the course of her career, Thompson has provided strategic planning, writing, executive counsel, change management, media relations and project management for corporate, education and nonprofit organizations.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. LinkedIn images. LinkedIn has always been recognized as a place of high-quality educational articles. Brand humanization. B2B platforms.

Social Media 156

Social Media Trends Media Instagram 156

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. People thought something was wrong with me.

Radio 167

Radio Journalism Interviews Energy 167

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. Why are you approaching this as (a pitch, a news release, a social media post, etc.) It originally appeared on Tara McDonagh's LinkedIn. instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88

Agency Energy Crisis Management Industry 88

Burrelles Fresh Ideas

OCTOBER 10, 2023

Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure. Pay attention to their previous work, the types of stories they write, and their social media presence.

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

NOVEMBER 7, 2023

I took a close look at PRophet back in March of this year and wrote up a briefing – have a look if it sounds interesting: This AI is ‘Taylor’ made for media relations; prophet adds generative AI to PR software. Both products are organized under a “Comms Tech Unit,” which is led by PRophet founder Aaron Kwittken.

Employee 133

Employee Software Survey Tools 133

Stephen Waddington

JULY 15, 2020

Social media – LinkedIn and Twitter in particular – are the most common platforms used to network professionally. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places. The results will be skewed by the fact that most respondents are CIPR members.

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.” Social media platforms. That’s up from 68% in 2019 and 51% in 2018.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

JULY 17, 2018

Our adversaries, whether major international powers or small insurgent groups, rely on misinformation and use communication with the press as a tool of information warfare. For military and non-military agencies, the role of media engagement has diminished with each successive administration since the turn of this century.

Government 89

Government Publicity Public Affairs Agency 89

Newsfile

FEBRUARY 28, 2024

What is Social Media Monitoring? Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

NOVEMBER 20, 2018

Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog. 6) It’s important to build internal links. Sujan Patel underscores the importance of internal link building. On and on the lists go…. With search terms like: “keyword + monthly link roundup”.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

JULY 6, 2021

According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”.

Pitching 88

Pitching Report Software Survey 88

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts.

Exercises 198

Exercises Google Writing Blogging 198

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. Every PR pro knows that time is precious and it should never be wasted on reaching out to expired email addresses and phone numbers.

Media 104

Media Radio Local Tools 104

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164

Bianchi Biz Blog

APRIL 3, 2023

I began my journalism career in 2014 as an intern at Automotive News. You can follow Hannah on LinkedIn here. My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? How long have you been in journalism and how did you get started? He is the most cheerful boy and makes every day fun.

Automotive 77

Automotive Meeting Report Insurance 77

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. With broader audiences, more competition and more opportunities than ever, PR professionals are facing new challenges when it comes to attracting media attention. . CHALLENGE: Attracting media and consumer attention.

Local 74

Local Storytelling Infographics Resources 74

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. Y ou can follow Bob on social media on Twitter & LinkedIn. Dodge Charger Daytona SRT Concept: Electric Muscle.

Automotive 81

Automotive Engineering System Media 81