Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 108

Marketing Newspapers Print Local 108

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here are some of the most common mistakes made by new businesses. Worse, they may let the news trickle out without a proper media strategy. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Bad timing.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. CES 2020 is officially a wrap. CCPA has an impact.

B2B 208

B2B Trends Retail Privacy 208

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Study 133

Study Publicity Survey Internal 133

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. What breakthrough or industry change made it possible? Think outside your industry. When hard news isn’t happening in a business, however, it helps to think outside your world.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Now, I’ve seen new products (or, better still, new categories) that were so clearly innovative, disruptive, or well timed that they did generate media attention without outside PR help. And it’s well known in our industry that media coverage often begets more media coverage.) Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

Maxim Behar

NOVEMBER 22, 2020

7 in the prestigious international ranking - 100 Best PR Books of All Time. I am honored that The Global PR Revolution gets such recognition and international acclaim. He also makes predictions about the future of this intuitive, ever-changing industry. This is the only book in Bulgaria dedicated to leadership during a pandemic.

Internal 90

Internal International Print Leadership 90

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Financial 163

Financial Video Consumer Data 163

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. And once you’ve collected coverage, will you be able to refine your targeted news distributions? Also, think of your organization’s thought leaders and brand ambassadors, alongside other industry influencers. What about emerging competitors?

How To 265

How To Media Software Agriculture 265

Bianchi Biz Blog

OCTOBER 28, 2021

A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance. Something interesting to note is 58% of CES2021 media were international reporters. CES continues to generate a TON of news. opens up as COVID19 vaccinations continue.

Data 76

Data Automotive Transportation Mobile 76

wiredPRworks

MAY 23, 2022

Grow your connections in the categories you want to reach; review every invitation before you accept to see if there’s a fit with your profile. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Melissa Agnes

FEBRUARY 3, 2015

The good news however, is that putting in the time now can help get you that title. Here, you should have two categories: preventable risk and unpreventable risk. In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. They get a new customer from LinkedIn every single week.

Internal 118

Internal International Insurance Insurance 118

Katie Paine's Measurement Blog

MARCH 9, 2023

If you are told to just show the “good news” you have crossed to the dark side. Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Failing to get agreement on what “good” is.

Measurement 52

Measurement How To System Comparison 52

Scott Public Relations

APRIL 2, 2020

They are less engaged with news and feel uninformed. Young people in the study: Consume significant media, but news is not a primary category in that consumption. Watch and read the news yourself. Those who are less inclined to vote include people of color, people who are poor—especially women—and young people.

Insurance 71

Insurance Insurance Healthcare Technology 71

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Tech industry. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Scott Public Relations

DECEMBER 13, 2018

The modern non-stop news cycle requires content that is both timely and relevant to make an impact. Timely material is great for current events, and relevant content that stays relevant is ideal for as low news period. But to make the greatest impact, it’s important to vary the format of your content as well.

Healthcare 40

Healthcare Insurance Insurance How To 40

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

MAY 12, 2016

The marketing services industry is in a state of flux. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Finding Your Match. 4) Demand That Digital Is Ingrained in Their DNA.

Agency 40

Agency Marketing Financial System 40

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. ” They actually said, “Oh, we need to make a change in your account leadership.” We had a conflict.” Who’s that?”

Ethics 72

Ethics Agency Journalism Corporate 72

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Denmark has a very narrow media structure with only a few media in each category.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Sword and the Script

JANUARY 11, 2022

The industry track record in this vertical isn’t good for customers in my observation. Underneath it all, the leadership team has to balance the blending of cultures. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. PE Firm Buys 3 PR Tech Vendors.

Reputation 85

Reputation Technology Tools Data 85

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. Stuart is an international PR adviser, speaker, trainer, and blogger. Ask The Experts. “How?

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday. Since I don't control the news (wouldn't that be nice.), my day is somewhat at the mercy of the marketing industry. I'm either on or off.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Ethical Voices

OCTOBER 17, 2022

I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications. We work with companies in the defense industry, and you look at their values and it’s like, oh my God, that’s hardcore. Those values from the defense industry would be anathema to those people.

Ethics 80

Ethics Employee Communications System 80

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Good internal linking : a blog post will often be within a larger blog which means that content is fairly easy for users (and search engines) to discover, meaning that they can be good for ranking purposes too.

Infographics 160

Infographics Data Blogging Mobile 160

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. It’s free for up to 10,000 messages, after that it can remain free but your archive of messages to search is just limited to 10,000 (so it will simply erase the oldest ones as new ones come in). Sort lists by categories and even invite people for shared to-dos.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Ted Seward | Carrot Top Industries , Inc. Rethinking internal and external comms. Marketing PSTD.

Marketing 174

Marketing Employee Content Marketing Training 174