Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. When I was asked to speak outside of the U.S., Until next time!

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JULY 30, 2016

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. If that doesn’t work, then write another good pitch.

Media Relations 60

Media Relations Media Pitching Writing 60

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. Like media interviews, we often know what questions to expect.

Product Launch 296

Product Launch Training Interviews Software 296

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. This is largely uncharted territory for an industry that has been fueled almost entirely by diesel for generations.

Transportation 99

Transportation Meeting Newspapers Media 99

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It is not advisable to have an employee of a communications firm present in the interview situation. The Most Popular Social Media Channels in Finland Youtube : 4.46

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

PRSay

AUGUST 30, 2022

Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. He urged employees to stay focused.

Employee 86

Employee Real Estate Video Internal 86

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective.

Tools 170

Tools Government Crisis Public Affairs 170

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. I began my journalism career in 2014 as an intern at Automotive News.

Automotive 78

Automotive Meeting Report Insurance 78

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test.

Travel 120

Travel Agriculture Tourism Internal 120

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. As the PR person, I have to look at impacts to visitors, including international visitors whose flights and hotels were being canceled. Do you also manage social media for the park?

Public Affairs 97

Public Affairs Hotels Publicity Interviews 97

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Another way to plan for the coming year is to prioritize certain PR-driven initiatives or tactics and write the budget around those key elements. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? I’ve always been an avid consumer of journalism and loved writing. How do you think media relations has evolved in recent years?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 194

Writing Communications Marketing B2B 194

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics. As a child early in elementary, I hated reading!

Transportation 94

Transportation Meeting Media Newspapers 94

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective.

Groups 55

Groups Meeting Transportation Media 55

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, way, way back, there was internal communications, there was external communications. Now, internal is external. But we weren’t talking about that internally. Where the challenge happens, is both internal/external wants to be transparent and open. You could give product to supporters and consumers.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Can you tell us what types of stories, trends or issues are on your radar now?

Engineering 78

Engineering Automotive Agriculture Media 78

Journalistics

SEPTEMBER 9, 2021

Here are some alternatives I uncovered; let me know if you have any additions to the list: Media Relations. MediaSync: mBLAST just launched a FREE media list service called MediaSync. MatchPoint – here’s another start-up trying to approach media targeting in a smart way. It’s one of the easiest ways to get press.

Tools 52

Tools Engineering Interviews Social Media 52

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Slowly we were starting to see that the news media was changing.

Healthcare 137

Healthcare Journalism Local System 137

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars!

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

Automotive 82

Automotive Engineering System Media 82

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. You are a founding member of PR Boutiques International. I love theater, good writing, tennis and skiing.

Communications 50

Communications Marketing Internal International 50

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. NOTE: This is part 2 of 2 of our interview with OhioHealth.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence. What is the wackiest story you have covered?

Meeting 98

Meeting Media Print Enterprise 98

Barokas

SEPTEMBER 8, 2017

Also try to make a habit of reading longer form publications, like The Atlantic or Vanity Fair , on a monthly basis to get a sense for feature writing styles and topics. Getting clients into these kinds of publications is often the “Holy Grail” so understanding how they report will be a benefit that may help you stand out in an interview.

Case Study 60

Case Study Study Course Groups 60

Bianchi Biz Blog

SEPTEMBER 1, 2022

I’m a mom but that’s not what I write about, and it irks me something fierce when people send me mom stuff just because I’m a woman.”. Here is a bit of advice from Jim Park of Heavy Duty Trucking & TruckNews: “Understand the market I write for. Allie is an intern at Bianchi PR for the summer 2022 semester.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. Finally, three months later, we got the interview on the books. Brittany Joyal, Account Executive.

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

NOVEMBER 12, 2021

The writing had been on the wall for years, but it was still a shock to people in the industry because Oshawa is where the Canadian automotive industry was born. All great stories make clear why whatever you’re writing about matters to the audience. Before rejoining AN in the U.S.,

Automotive 52

Automotive Meeting Report Media 52

MaccaPR

MAY 23, 2016

In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). Relying on Traditional Media Relations Tactics. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. NOTE: Originally published on October 15, 2008. I have done everything I could do in my career to move it in that direction.

Reputation 52

Reputation Social Media Internal International 52

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. I noticed that his other posts mostly focused on agency wins, public relations campaigns and awards. So I proposed to Ryan that I write some feature-style blog posts that highlighted the individuals in the public relations community, event recaps and educational posts.

Blogging 78

Blogging Agency Community Local 78

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. So if you’re just starting out and want someone to secure media coverage and maybe a couple of awards, then a consultant is a good option. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Bianchi Biz Blog

APRIL 5, 2021

Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations. For many years, I worked with a writing coach named Jim Stasiowski.

Automotive 65

Automotive Web Meeting Media 65