Bianchi Biz Blog

OCTOBER 9, 2023

I also produce audio and video content for our online and multimedia channels. In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels.

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Transportation Meeting Newspapers Media 100

Prohibition

DECEMBER 22, 2021

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. pic.twitter.com/p31jK5wIYK. Burger King – women belong in the kitchen.

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Crisis Crisis Management Instagram Social Media 146

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

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Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Make sure you record the interview (let the source know you’re doing this first).

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Content Marketing Marketing Viral Study 144

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

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Skype Industry Storytelling Interviews 150

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Tech-weary and bot-wary people are hungry for true human connection.

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wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Sales is changing. Give it a listen!!

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Remote PR Jobs

SEPTEMBER 25, 2023

What kind of images and video might help you tell that story? These include (but aren’t limited to): The Wall Street Journal, The New York Times, Forbes, Fortune, TechCrunch, Recode, VentureBeat, Business Insider, Buzzfeed, CNN, and CNBC. What is your perfect headline? What are the key takeaways readers should have?

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How To Report Pitching LinkedIn 100

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. 26% said “better and cheaper video production technology;”. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

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Survey Report Media B2B 103

Ishmael's Corner

APRIL 7, 2015

For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). Q) It’s like the camera isn’t even there during the interviews as each woman shares her story. I also approached each interview as a conversation. Q) To build trust?

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Film Internal International Storytelling 60

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. Second, we used illustrations and animation to supplement their explanations (as shown in this video ).

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Publicity Social Media Report Fashion 158

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. If you are sceptical it’s not just me saying this.

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Crisis Communications Transportation Conference Social Media 148

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. ” The mission truly was to start brand journalism at OhioHealth.

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Healthcare Journalism Local System 137

Prohibition

DECEMBER 22, 2021

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. pic.twitter.com/p31jK5wIYK. Burger King – women belong in the kitchen.

Crisis 62

Crisis Instagram Social Media Facebook 62

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Video is powerful. If a picture is worth a thousand words, video is worth a million. And don’t be boring.

Strategy 52

Strategy Interviews Pitching Energy 52

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. So stories tend to be tight, with an emphasis on video. Oh, where to start?

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Meeting Media Print Enterprise 98

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR.

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Policies Internal International Public Affairs 120

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. And they’re not always available – some might work reduced hours, only cover stories their editor delegates to them, not make their contact details publicly available, or have certain rules you must abide by, such as not doing interviews.

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Media Newspapers Journalism Video 54

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople.

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Media Relations Media Insurance Insurance 69

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

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Fashion Pitching Journalism Social Media 120

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. The journalism world is much more fast-paced. I was in the TV news business for 23 years.

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Media Journalism Report Video 112

Journalistics

NOVEMBER 20, 2014

Intern – it’s never too early to get an internship. If you can create sharp graphics on the fly or cut up a video into a 6-second masterpiece, that’s some cool stuff. You’ll spend a good part of your professional career teaching people what you know – whether consulting for a client, or managing a junior employee.

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Journalism Sports Writing Meeting 52

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. But PR pros can follow some important guidelines for becoming an established voice in the PR world.

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Storytelling Technology Course Privacy 106

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Include high-quality images and video.

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Maxim Behar

FEBRUARY 15, 2024

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. A case demonstrating that mindset was the 2010 meeting of the International Press Institute in Bratislava, Slovakia. It’s not that the press was or is terrible journalism. It’s a matter of financing.

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Newspapers Print Media Social Media 59

OnePitch

SEPTEMBER 20, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Well, it’s definitely worse in terms of the emissions and it’s definitely worse in terms of the lack of climate action, especially on the international front. Her Beat at Protocol. [00:02:02]

Agriculture 71

Agriculture Pitching Interviews Technology 71

Shift Communications

JUNE 5, 2015

Last month, I had the honor of accepting the Rising Star Award from the Mayborn School of Journalism at University of North Texas. The second time, instead of following up with an email, I created a video and emailed it directly to the account director at the New York office. What can you do for the company?

Nonprofit 60

Nonprofit Interviews Journalism Local 60

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. How did you get your start in PR?

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Pharmaceuticals Nonprofit Healthcare Travel 120

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. This is your monthly summary of all the news out of the PR technology community.

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Bianchi Biz Blog

MARCH 7, 2022

HDT has a monthly video and podcast segment on HDT Talks Trucking where the editors give insights on the top trucking news stories of the previous month. How long have you been in journalism and how did you get started? It was an internal struggle deciding because I felt my heart was in community stories. Provide assets.

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Meeting Automotive Media Transportation 82

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

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Google Data Government Social Media 119

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Not only does this boost the volume of content you can produce, but it shares internal expertise in a way that builds corporate credibility and value.

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Corporate Leadership Brand Branding 100

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. In journalism, there is a golden rule. Just observe the videos shown on international television, if shown at all. When I record a video talking about some good things about Bulgaria. It's the people."

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Television System Interviews Travel 59

Bianchi Biz Blog

NOVEMBER 2, 2020

How long have you been in journalism and how did you get started? I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc. (now

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Meeting Mobile Automotive Transportation 57

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Find show notes at [link].

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Social Media Marketing Pinterest Media 120

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. NOTE: This is part 2 of 2 of our interview with OhioHealth.

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Healthcare Real Estate Social Media Energy 102

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

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