Onclusive

JUNE 17, 2021

The partnership will enable current and new MSL/Publicis Groupe clients globally to connect their earned and owned content to business outcomes by blending Onclusive’s deterministic data with artificial intelligence. As the industry’s first and most accurate attribution solution, PR Attribution is changing PR measurement.

Groups 370

Groups Data Measurement System 370

Ronn Torossian

JUNE 6, 2022

Fortunately, the platform provides businesses with plenty of different ways that they can create more interactive experiences for their customers, such as carousel posts, video content, and more. Companies that are using Facebook are always looking for different ways to generate more engagement and conversions.

Facebook 195

Facebook Video Company Social Media 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Impressions These are the total number of times a piece of content was potentially seen by your target audience.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Impressions These are the total number of times a piece of content was potentially seen by your target audience.

Measurement 195

Measurement Analysis Reputation SEO 195

5W PR

JANUARY 12, 2024

B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights.

B2B 78

B2B Creativity Case Study B2C 78

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. Understanding shoppable content Shoppable content refers to interactive digital experiences that seamlessly integrate product information and purchasing options.

Brand 78

Brand Branding Mobile Pinterest 78

Wadds Inc.

APRIL 29, 2024

Information inflation: Navigating the data deluge The value of information is declining as the volume and accessibility of content continue to grow exponentially. Communication practitioners must develop strategies to cut through the noise, identify relevant insights and deliver meaningful content to their stakeholders.

Corporate 115

Corporate Trends Communications Ethics 115

Agility PR Solutions

AUGUST 25, 2022

Thus, this kit needs to assemble attention-grabbing and informative content that offers your company adequate journalistic coverage. This is the age of interactive and visual content. Whether it’s social […]. The post Media kit essentials: Must-have visual assets appeared first on Agility PR Solutions.

Media 167

Media Company Brand Branding 167

ImPRessions - Crenshaw Communications

JANUARY 24, 2023

Servers within each channel offer interactive video, voice, and text features. The multitude of features lets PR teams put out content in nearly any format and take in lots of information in one application. Also bots make it possible for participants to join creatively through gaming, making the experience more interactive.

Twitter 156

Twitter Social Media Tools Trends 156

NewsWhip

JUNE 9, 2023

Artificial Intelligence (AI) is transforming the way marketers collect, understand, and even improve customer interactions, particularly when it comes to content marketing strategy. In conclusion, AI has become an indispensable tool for content marketers in the retail industry.

Content Marketing 112

Content Marketing Marketing Analytics Retail 112

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Odds are that B2B executives already know who their ideal target is, so the next step is to focus on the content that attracts them. Develop engaging content. Creating well-crafted, timely content is the most important way to position yourself as a thought leader on LinkedIn. Evergreen content. Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

5W PR

APRIL 26, 2024

She also suggested creators focus on regions where platforms like TikTok aren’t banned, like Mexico, and target those audiences with content in Spanish. The focus was on problem-solving rather than merely implementing AI, with an emphasis on creating meaningful interactions with consumers.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

Onclusive

JUNE 2, 2022

While the data above suggest you should certainly request it, the presence of a backlink in your earned media content remains within the author’s and publication’s control. Want more insights? Stay tuned for our final article in the series, where we will take a look at the relationship between brand sentiment and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

While the data above suggest you should certainly request it, the presence of a backlink in your earned media content remains within the author’s and publication’s control. Social media engagement and consumer behavior. Drum roll, please! Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

APRIL 25, 2022

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies.

Content Marketing 148

Content Marketing Data Marketing Analytics 148

5W PR

JANUARY 3, 2024

Interactive and immersive PR Incorporate technology to create virtual experiences. Beauty PR can amplify these experiences through virtual events and engaging content. Beauty PR efforts should focus on engaging with these communities through exclusive content, expert insights, and user-generated content.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Filler content created solely for ‘likes’. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Evergreen content that will be relevant for months to come. Not prioritizing video in content mix.

Social Media 323

Social Media B2B Media Video 323

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

NewsWhip

NOVEMBER 22, 2023

By tracking the speed of new interactions with an article or post at regular intervals, this metric pinpoints the peak pace of audience engagement. It’s an invaluable asset for identifying stories that are rapidly gaining traction, effectively highlighting content that’s capturing public interest at an extraordinary rate.

Viral 78

Viral Analysis Comparison Trends 78

NewsWhip

DECEMBER 18, 2023

Users will likely be familiar with our Total Interactions metric, giving you an at-a-glance view of the total amount of engagement a given article or social post has received, but here’s a reminder of three NewsWhip-native metrics that are built on top of that total interactions data to help you through the next time you need answers at speed.

Viral 78

Viral Measurement Analysis Reputation 78

Agility PR Solutions

OCTOBER 5, 2023

Brands and businesses across all industries are tripping over themselves in a rush to get AI into their operations to boost productivity, generate content, interact with shoppers, improve customer service and lots more.

Customer Service 106

Customer Service Industry Brand Branding 106

Ronn Torossian

APRIL 29, 2020

Interactive Content that Educates The modern […]. The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict.

Corporate 195

Corporate Marketing Education Trends 195

PRSay

APRIL 25, 2024

A brand is the overall perception and identity of a person, product or organization in the minds of those interacting with it. When you interact with it — or associate it with past interactions you’ve had with it — you ultimately determine the brand. You can pitch your ideas to podcasts and conferences.

Strategy 87

Strategy Brand Branding Leadership 87

Cision

MAY 11, 2017

But somehow, despite social media being an incredibly effective two-way communication tool, much of what brands do on social is yell about how great they are and selfishly pump out their own content. They automate shares of their content. They auto-reply to interactions. Amplify user-generated content. Livestream video.

Publicity 305

Publicity How To Social Media Video 305

Wadds Inc.

FEBRUARY 22, 2024

Social media has disrupted Gen Z’s relationship with news media, forcing publishers to adapt content and business models to maintain relevance. The study found that Gen Z wants a broader range of lighter, entertaining news alongside serious content. Monetising content remains a challenge.

Study 111

Study Social Media Journalism Survey 111

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Influencers play a crucial role in this dynamic by bringing a human element into their interactions and authentically sharing their experiences with your products or services.

B2B 94

B2B Marketing Measurement Social Media 94

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3%

SEO 84

SEO Mobile Engineering Ethics 84

5W PR

JANUARY 3, 2024

Interactive demos Consider incorporating interactive demonstrations to allow attendees to experience the products firsthand. Share teasers, and behind-the-scenes content, and engage with the audience on various platforms. Content Recap Produce post-event content summarizing the brand’s CES experience.

How To 78

How To Analysis Resources Trends 78

ImPRessions - Crenshaw Communications

MAY 25, 2021

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. Fewer people ultimately makes these interactions easier and more meaningful. Yes, smaller agencies may still offer specialist services, like content development or speakers bureau.

Agency 361

Agency Mobile Meeting Sports 361

Agility PR Solutions

JUNE 7, 2021

In the pre-COVID era, interacting with brands was an experience that included both digital and […]. The post Content marketing’s post-COVID shift: What communicators need to know appeared first on Agility PR Solutions.

Communications 184

Communications Strategy Brand Branding 184

Institute for Public Relations

MARCH 26, 2024

Shyam Sundar analyzed AI chatbots’ capability to simulate human-like conversations and whether they are more persuasive when they appear human-like in their appearance, interactions, and delivery of advertising content.

Advertising 59

Advertising Advertising Media Nonprofit 59

Agility PR Solutions

MARCH 2, 2022

Users can choose the content they prefer to follow, view, and engage with due to social media’s diverse and interactive culture. As social media matures and multiplies, it’s clear that traditional journalists are no longer the only avenue for media coverage and market exposure.

Strategy 155

Strategy Marketing Social Media Brand 155

5W PR

SEPTEMBER 20, 2023

Instead of focusing solely on promotional content, PR professionals should weave captivating narratives that highlight the destination’s cultural richness. PR professionals can promote these events, curate immersive experiences, and capture the essence of the celebrations through compelling content.

Travel 78

Travel Strategy How To Local 78

ImPRessions - Crenshaw Communications

MAY 8, 2019

Some forecasts say AI will replace a significant part of human interaction of public relations, too. Voice is more than another channel; it will change how we produce and distribute content and it’s another emerging opportunity for PRs to interact directly with end users.

Google 186

Google Technology Course Creativity 186

Sword and the Script

MAY 17, 2022

B2B buyers require more interactions from sales and marketing. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. That’s up from 17 interactions in 2019. Those interactions are composed of both human and digital touches. Image credit: Unsplash.

B2B 112

B2B Study Survey Comparison 112

The Hoyt Organization

JANUARY 8, 2024

The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility. Use customer data collected from previous interactions with your business to personalize your communication.

Consumer 85

Consumer Social Media Education Advertising 85

5W PR

APRIL 3, 2023

Companies can build trust, loyalty, and brand awareness by interacting with customers and followers on various platforms. While this is a great way for brands to build relationships with customers, it also means that any interactions between the two can be visible to the customer’s followers.

Social Media 97

Social Media Media Instagram Strategy 97